Page Member Notes
July 2010
MEMBER NEWS
PRWeek recently announced its 2010 PR Power List where senior editors analyzed the attributes of 25 communications big hitters. The Power List assesses various facets of power including, "a quality shown by people who make things happen, demonstrate vitality and enthusiasm for what they do, and have an influence beyond their circle." Arthur W. Page Society members represent the best in the business and it's no surprise a large number of 2010 PR industry leaders are Page Society members. Page Society members who were selected as "Power principals" include:
- Leslie Dach, EVP, corporate affairs and government relations, Wal-Mart
- Richard Edelman, worldwide president and CEO, Edelman
- Jon Iwata, VP, marketing and communications, IBM
- Harris Diamond, CEO, Weber Shandwick Worldwide; CEO, IPG Constituency Management Group
- Bill Margaritis, SVP, global communications and investor relations, FedEx
- Gary Sheffer, VP, corporate communications and public affairs, GE
- Julie Hamp, SVP, communications, PepsiCo
- Mark Penn, worldwide president and CEO, Burson-Marsteller
- Paul Taaffe, Chairman and CEO, Hill & Knowlton
- Mike Fernandez, VP, public affairs, State Farm
- Zenia Mucha, EVP, corporate communications, The Walt Disney Company
- Margery Kraus, president and CEO, APCO Worldwide
Paul Gennaro, senior vice president and chief communications officer, at AECOM Technology Corp., accepted the 2010 American Business Award for Best Communications Department at an awards dinner in New York City on June 21. Established in 2002, the America Business Awards program is an all-encompassing program to recognize business excellence. More than 2,700 nominations were submitted for ABA awards this year, and about 650 people attended the event at the Marriott Marquis, which was broadcast live on radio. Fox Business Network anchor Cheryl Casone presented Paul with the award.
Steve Dishart has joined the Blue Ocean Institute (BOI) as executive director to lead BOI's efforts to inspire ocean conservation. He has taken over the day-to-day operation of the not-for profit organization which strives to help restore living abundance in the world's oceans. "In the insurance business, the risks posed by climate change are of acute concern," said Blue Ocean chairman Richard Reagan. "Steve's vast communications experience and global contacts will be invaluable to Blue Ocean." He can now be reached at sdishart@blueocean.org. Click here to read a blog post by Dishart about moving to not-for-profit.
It is with a heavy heart that we inform you of the passing of fellow Page Society member, Marilyn Laurie at her home in Manhattan on July 14. She was 71 and had been battling brain cancer for the past year. Marilyn served as president of the Arthur W. Page Society (1993-1994) and was inducted into the prestigious Hall of Fame in 2002, the first woman to receive this honor. For the past five years, she was spearheading the Honors Committee that recognizes trailblazers whose service has strengthened the communications and public relations profession. As former executive vice president, brand strategy and public relations, and a member of AT&T's 10-person executive committee, Marilyn Laurie led AT&T's brand-building, advertising and corporate reputation activities worldwide. The first female senior vice president of AT&T, she headed their 500-person global communications organization and also served as chairman of the AT&T Foundation for a decade. Accountable for communications to the media, shareowners, employees and customers, Laurie managed AT&T's reputation through innumerable high-profile events. A co-founder of Earth Day in 1970, who handled all NYC communications, she was recruited by AT&T to create its first environmental policy.
Marilyn also served as chairman of the Public Relations Seminar, vice-chair of the board of Columbia University and a director of The New York City Ballet and New-York Presbyterian Hospital. She was recognized with numerous honors including "New York's 75 Most Influential Women" (Crain's); Woman of Achievement (Barnard College); "Power 50" (Ad Age); "Star" (New York Women's Agenda); Matrix Award (Women in Communications); Human Relations Award (American Jewish Committee); Community Impact Award (Columbia University) and the Hamilton Medal (Institute for PR). She was twice named "PR All Star" by Inside PR magazine. She has been featured in several books and a TV documentary. To read a statement from Bill Margaritis, chairman, Arthur W. Page Society and senior vice president global communications and investor relations, FedEx Corporation, click here. For the news release, click here.
PAGE SOCIETY NEWS, EVENTS AND PROGRAMS
Message from New AWPS President, Julia Hood...
On July 12th I marked my first official day as President of the Arthur W. Page Society. I am honored to be working with this prestigious organization to advance a mission that I believe is truly important. The members of the Society are the unambiguous leaders of the communications and PR profession, and I am excited for the opportunity to work closely with you all on the many activities and projects that support the critical work you do. As I learn the ropes in my new job, I hope you will feel free to reach out to me with any comments, questions and advice you have. I look forward to meeting all of you at our upcoming events. I can be reached via email at jhood@awpagesociety.com and phone at 212-400-7959, ext 101. Thank you.
All Page Society members would have received an Update on Arthur W. Page Issues from Page Society Chairman, Bill Margaritis. In case you missed it, click here to read the full letter.
We are delighted to welcome the following New Members to the Arthur W. Page Society:
- Jeff Leshay; SVP, public relations & corporate communications; Career Education Corporation
- Kathryn H. Beiser; vice president, corporate communications; Discover Financial Services
- Bill White; senior vice president, corporate communications; Sprint Nextel
Click on the links for more information about the new members in the Page Online Member Directory.
We're excited to announce the launch of the 2010 Annual Conference Web site - featuring comprehensive information on the conference program, speaker line-up, registration, accommodation as well as useful trip planning tips. We invite you to visit and explore at http://www.awpagesociety.com/events/content/overview/. You may also access this Web site anytime from the home page of the Arthur W. Page Society Web site at www.awpagesociety.com by clicking on the gold button at the bottom right for the conference. If you haven't registered yet, be sure to reserve your spot for "Being Indispensable: CCOs As Curators of Culture" on September 26-28, 2010 at the Terranea, Palos Verdes, California located just 20 miles south of LAX. Register before August 1st and take advantage of the early registration discount. Individual members can save $400 and educators can save $150 off of the registration fee by registering before August 1. To make hotel reservations, call the Terranea directly at (310) 265-2770. The Page Society has negotiated a favorable room rate of $265 (ROH room) per night plus taxes. Be sure to mention Arthur W. Page Society.
We would like to gratefully acknowledge our 2010 Annual Conference Sponsors and Partners:
- Lynne & Roger Bolton
- Greg Gable & Charles Schwab & Co., Inc.
- David A. Samson & Chevron
- Sandra Macleod & Echo Research
- William G. Margaritis & FedEx Corporation
- Dave Senay & Fleishman-Hillard
- Gary Sheffer & GE
- Paul Taaffe & Jennifer Temple, Hill & Knowlton
- Raymond C. Jordan & Johnson & Johnson
- Raymond L. Kotcher & Ketchum
- Richard S. Marshall & Korn/Ferry International
- Sally Benjamin Young & Lundbeck Inc.
- Rodolfo W. Guttilla & Natura, Inc.
- Willard D. (Bill) Nielsen
- Richard S. Kline & Occidental Petroleum Corporation
- Helen Ostrowski and Richard Block
- Julie Hamp & PepsiCo
- Gerald Swerling & USC Annenberg School for Communication Public Relations Studies Program
- Douglas Michelman & Visa
In-kind Partners
- Davis & Gilbert
- Ketchum
- Text 100
- Wieck Media
To view a current list of available sponsorships for the conference, please click here. Donations are tax-deductible. If you have any questions about Annual Conference sponsorship opportunities or the Development Fund, please contact Susan Chin at (212) 400-7959 ext (100) or by email at schin@awpagesociety.com. To download a pledge form, click here.
In an effort to help prepare for the future by educating and developing outstanding leaders in our field, the Arthur W. Page Society regularly joins forces with the Institute for Public Relations and the Council of Public Relations Firms to co-sponsor the Public Relations Leadership Forum. Our next Leadership Forum takes place August 25 - 27 in New York City. Now in its 6th successful year, the Leadership Forum provides opportunities where rising professional corporate communicators, with similar responsibilities, work experience, needs and ambitions can learn from each other and their colleagues from leading public relations firms. Attendees at this limited-enrollment event also enjoy enhanced networking possibilities similar to what many senior professionals receive from the Page Society and the Seminar. An impressive instructional team has been put together and includes Harold Burson, founder and chairman, Burson-Marsteller; Tom Kowaleski, vice president - corporate communications, BMW North America; Page Society past presidents Roger Bolton and Tom Martin; noted digital media expert Dallas Lawrence, MD of Proof Integrated Communications; among others. Complete details including registration information can be found at: http://www.instituteforpr.org/education/PRLF_east/ or from Page Society and Institute board member Dr. Don Wright of Boston University, who directs the program, at DonaldKWright@aol.com or 617-306-4006.
Be sure to explore the Arthur W. Page Society Blog, "Page Turner" - a thought leadership forum that offers you an invaluable opportunity to create meaningful dialogue and debate about corporate communications and the rapidly evolving role of the chief communications officer. The blog can be accessed anytime from the home page of the Page Society Web site - www.awpagesociety.com. Dick Martin, former EVP, PR and brand management, AT&T; Roger Bolton, senior counselor, RBC Strategic Consulting; Adele Ambrose, vice president and chief communications officer, Merck & Co. have contributed blog posts in memory of Marilyn Laurie. If you'd like to contribute a post, please email Julia Hood or Roger Bolton.
We are pleased to bring you an array of resources to recapture the highlights of the 25th Annual Spring Seminar "Becoming Indispensable to Your Organization" held April 8-9, 2010 at The Waldorf=Astoria in New York. Check out a video-like Photo Slide Show recounting the two- day event. Enjoy a Photo Gallery of more than 100 high-resolution digital photos including pictures of members and guests, conference sessions, awards ceremony and more. These are available free for you to download. Reflect on the best-practices, insights and strategies delivered by the conference speakers with Digital Audio Records available here for members to listen to or download free and listen to on-the-go, at your convenience. Click here for Synopsis Reports of Day 1 and Day 2 of the Conference. You can access these resources anytime on the Arthur W. Page Society Web site (www.awpagesociety.com) by going to the Past Events section under Members Only and clicking on the link for the 25th Annual Spring Seminar. Here's a direct link. We hope you find these resources beneficial.
All members have received a print copy of the 2009 Annual Report of the Arthur W. Page Society in the mail. This includes a comprehensive report of the key programs, milestones and initiatives of 2009, as well as detailed financial statements. We hope this document will inform you of the work the Board of Trustees have undertaken on behalf of the Page Society membership. To view or download a searchable PDF version, click here.
All Page Society members have received a Special Report on the Top CSR Organizations Worldwide. This report provides important input on one of the key ways in which Chief Communications Officers can add value to C-Suite activities: By recommending organizational affiliations that can enhance your company's CSR/sustainability initiatives. The report contains in-depth profiles of the leading global organizations focusing on Corporate Citizenship and Sustainable Business Practices, detailed information on the focus of each organization as well as membership, contact and forum data. This is the fourth in a series of Special Reports we are pleased to provide you as a free member benefit. Each of these reports can add value for you by amplifying your executive visibility strategy. You can access the previous reports anytime on the Page Society Web site by clicking on the Executive Visibility link of the Members Only section (http://www.awpagesociety.com/catchpole). Here you can read or download Special Reports on Top Sustainability Forums Worldwide, Top Women Executive Forums Worldwide as well as past issues of the quarterly e-publication, Executive Visibility Strategist. You can also sign up for the free executive visibility online research service that Catchpole provides you through the Arthur W. Page Society Web site. We hope you find these resources useful in managing your executive visibility programs.
If you'd like to share senior level communication job opportunities with fellow Page members, the Page Society is happy to publish these job listings that may be of interest to our members on our Web site (Job Listings section under Members Only tab on home page). To have a job opening listed, send the job description, requirements and contact information to amewawalla@awpagesociety.com. There is no charge to publish a job listing. Click here to view currently listed job postings.
We invite all Page Society members to update your profile and bio on the online member directory available on the Arthur W. Page Society Web site within the Members Only section to keep your colleagues at the Page Society informed of the latest, and to make your networking experience even more meaningful. The direct link for the Member Directory is: http://www.awpagesociety.com/member/memberlist/.
Please send your news for Page Member Notes to Anuneha Mewawalla, Page Society's Communications Director at amewawalla@awpagesociety.com.
In Memoriam: Marilyn Laurie
Marilyn Laurie, a past president of Arthur W. Page Society and the first woman inducted to its Hall of Fame, died July 14 after a year-long battle with brain cancer.
In commenting on the news, Bill Margaritis, Chairman of the Page Society, said: "Marilyn is a legend in our field – a very smart, engaging and compassionate person who made an incredible difference to the Page Society and the profession. She was driven to always do the right thing and stood by her convictions and principles. Those of us who worked closely with her will never forget her infectious personality, charisma and kind-hearted spirit. She was one of a kind."
In addition to serving as president of the Page Society, Marilyn chaired the Public Relations Seminar and also spearheaded the Society's Honors Committee that recognizes trailblazers whose service has strengthened the communications and public relations profession.
Marilyn herself was a trailblazer. One of the founders of Earth Day, she was recruited by AT&T in 1971 to create its first environmental policy. She rose through the company ranks to become executive vice president of public relations and brand management and was the first woman to join AT&T's 10-person Executive Committee.
In addition to leading all of AT&T's brand-building, advertising and corporate reputation activities globally, she also chaired the AT&T Foundation, overseeing $40 million a year in grants to educational, social service and arts institutions. After retiring from AT&T in 1997, she founded Laurie Consulting, Inc., which offered branding and public relations consulting to corporations and non-profit organizations.
Marilyn was a native New Yorker and was active in the civic and cultural life of the city. A graduate of Barnard College with an MBA from Pace University, she served as vice-chair of Columbia University and was a trustee of New York-Presbyterian Hospital and a director of The New York City Ballet and New Visions for New York's Public Schools. She also served on the executive committee of the New York City Partnership.
Marilyn was the recipient of numerous awards. Among her honors: The Women in Communications Matrix Award; the Women in International Industry Award; the Human Relations Award of the American Jewish Committee, and the Women's Equity Action League Award. She was named to the YWCA Academy of Women Achievers and was among the first named to the National Honor Roll of Women in Public Relations. In 2002, she was the first woman to receive the Arthur W. Page Society's Hall of Fame Award.
Other recognition included: "New York's 75 Most Influential Women" (Crain's); Woman of Achievement (Barnard College); "Power 50" (Ad Age); "Star" (New York Women's Agenda); Community Impact Award (Columbia University) and the Hamilton Medal (Institute for PR). She was twice named "PR All Star" by Inside PR magazine.
Marilyn is survived by her husband, Robert Laurie and two daughters, Amy Laurie and Lisa Potts and three grandchildren. A memorial service is planned for September.
Dick Martin, Adele Ambrose, Roger Bolton and other friends and former colleagues of Marilyn have contributed personal remembrances to the Page Society blog. To read these click here.
Director, Enterprise Communications - The Allstate Insurance Corporation
Position Specification
| Position Title | Director, Enterprise Communications Corporate Relations |
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| Reporting to: | Assistant Vice President Corporate Relations |
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| Corporate Profile: | The Allstate Corporation Northbrook, IL The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're in Good Hands with Allstate®" slogan, Allstate helps individuals in more than 17 million households protect what they have today and better prepare for tomorrow through approximately 14,700 exclusive agencies and financial specialists in the United States and Canada. By leveraging Our Shared Vision, Allstate is committed to strong principles of the highest ethical standards and encourages individual accountability. Allstate realizes success through innovative thinking while providing challenging and collaborative work for its 70,000 employees. Allstate demonstrates a commitment to diversity through a variety of ways and continues to identify the requirements for future success since it was founded in 1931. The Corporate Relations department oversees external public relations and internal communications on behalf of The Allstate Corporation, with special accountability for strengthening Allstate's corporate reputation. Functions in the department include communication strategy, corporate positioning and stakeholder relations, media relations, government affairs and issues management, public social responsibility, The Allstate Foundation, shareholder communications, executive support, and employee and agency owner communications. The Enterprise Communications function (in the Corporate Relations Department) works to strengthen Allstater engagement and drive alignment with Allstate's corporate priorities. It accomplishes its work through a talented team of communication professionals and a best-in-class enterprise communications system - with cutting edge and interactive vehicles and timely and strategic content. The objective of the Enterprise Communications function is to:
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| Area of Responsibility: | The Director, Enterprise Communications reports directly to the Assistant Vice President, Corporate Relations and will lead the professional team and day-to-day implementation of the Enterprise Communications strategy. The Director will serve as a key strategist and business consultant in the Corporate Relations Department at Allstate's corporate headquarters. The successful candidate will partner with Corporate Relations peers and business unit leaders to create and implement an enterprise-wide communications strategy to build awareness, understanding and engagement for Allstate's vision, values and key business strategies and goals. Based upon the corporate business strategy and key objectives, the Director will design and execute an enterprise communications strategy to foster understanding of business strategies and imperatives, and promote accountability and culture change among employee and agency audiences. The Director will lead Allstate's internal corporate branding and cultural efforts and ensure "one voice" messaging to all internal audiences. In alignment with corporate goals, specific responsibilities for the Director, Enterprise Communications will include:
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| Challenges within The First 12 Months: | The most significant challenges for the Director, Enterprise Communications for the first 12 months are anticipated to include:
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| Professional Background: |
The successful candidate will be a highly skilled communications professional with at least 15 years of experience in the following areas:
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| Educational Background: |
A bachelor's degree is required in Journalism, Communications and Public Relations, Marketing, Business or a related field. An MBA is desired but is not required. | |
| Leadership Requirements and Personal Traits: | The successful candidate will be a change leader and manager. This individual must also have the following personal and professional attributes which are consistent with the Company's stated values:
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| Compensation and Benefits Package: | A competitive compensation and benefits package will be provided,
including an attractive base salary, an annual target bonus opportunity, and participation in a stock option program based on the company's and the individuals performance. Additionally, Allstate offers a diversity of competitive benefits programs and resources:
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| Contact Information: |
J'ai Batey Recruiting Consultant, Leadership Talent Acquisition The Allstate Corporation 2775 Sanders Road, Suite A1 Northbrook, IL 60062 |
Page Member Notes
June 2010
MEMBER NEWS
Angela Buonocore, senior vice president and chief communications officer, ITT Corporation is being honored with a Woman of Power and Influence award from the National Organization of Women, New York City. The Woman of Power and Influence award celebrates trailblazing women in law, politics, and business, many of whom were the first to break through the glass ceiling. The award recognizes outstanding women for their leadership, achievement, and contributions to their companies and communities. Angela will join a distinguished circle of women leaders who have not only forged a clear path of success for themselves but who have actively contributed to paving the way for others. Past honorees include Elizabeth Holtzman, Rachel Maddow, Donna Orender, Preeta Bansal, Marlene Sanders, Anucha Browne Sanders, among other luminaries. The National Organization for Women in New York City, established more than 40 years ago, advocates for the women and girls of New York. The organization promotes reproductive health, helps women gain economic empowerment and fights to end discrimination and violence against women. Angela will receive the honor at the 22nd Annual Women of Power & Influence Awards to be held on June 23, 2010 at the Grand Hyatt in New York City.
Jon Iwata, senior vice president, marketing and communications, IBM Corporation presented the commencement address at San Jose State University on May 29th to more than 8,000 graduating seniors and graduate students.The ceremonies, at Spartan Stadium, marked the 153rd year of the university, which was the first public university established in California. Iwata is a l984 graduate of the public relations degree program in the School of Journalism and Mass Communications. Page Society member Dennis Wilcox, now professor emeritus, hosted a reception for Iwata and other public relations alumni following commencement.
Richard Edelman, president and chief executive officer of Edelman has been recognized as one of America's 10 favorite bosses. Glassdoor recently took a survey of employees of some of the most popular companies, asking workers what they thought of the way their bosses were running the company. Richard Edelman is in good company with such business leaders as Ken Powell, CEO of General Mills; Steve Jobs, Apple CEO; Edward Zore, Northwestern Mutual CEO; Gary Kelly, Southwest Airlines CEO; Eric Schmidt, Google CEO; and John Hennessy, Stanford President. Click here to read "America's 10 Favorite Bosses." Read Richard Edelman's blog post here.
Tom Martin, Executive-in-Residence in the Department of Communication, has co-authored a new textbook on public relations. The book, "An Overview of the Public Relations Function," has been published by Business Expert Press. Martin's co-authors are Dr. Shannon Bowen of Syracuse University and Dr. Brad Rawlins of Brigham Young University. The book covers such topics as stakeholder relationships, lobbying, reputation management and segmentation of publics and includes a number of case studies that illustrate how theory translates into practice as companies tackle tough issues. Page Society Members Don Stacks and Don Wright are the editors of this series of books, called the Public Relations Collection. Martin joined the Department of Communication in 2007 after his retirement from ITT Corporation, where he served as senior vice president and director of corporate relations. He currently teaches courses in strategic communication management and public relations campaigns.
Michael Goodman, professor at Baruch College/City University of New York and founder and director of Corporate Communication International (CCI) has co-authored a new book, "Corporate Communication: Strategic Adaptation for Global Practice." The book provides a framework for describing the challenges that chief communication officers at Fortune 500 companies face today -- the rapidly changing global economy, a revolution in communications channels fueled by the Internet and a substantially transformed understanding of what a 21st-century corporation stands for, and the accompanying communications challenges. The book also examines the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, Goodman offers insights and strategies for deploying effective communication as a strategic business asset in today's global economy. Several Page Society members were interviewed or their publications cited, as part of the book. The book is available through Peter Lang Publishing globally, as well as Amazon.com and Barnes and Noble.
Jerry Swerling, director of PR Studies and the Strategic PR Center, USC Annenberg School for Communication & Journalism has published the latest update to the Communication and Public Relations Generally Accepted Practices (GAP) Study, which is published on a biennial basis by the Strategic Communication and Public Relations Center (SCPRC) at the USC Annenberg School for Communication & Journalism. Among the key findings of Gap VI are that new digital media tools are more likely to be under the sway of PR/Communication, despite the ongoing debates over whether PR/Communication or Marketing should control the use of digital and social media. With regard to whether or not the activities of the PR/Communication function can be objectively evaluated and, if so, how much should be invested in measurement, the study reveals that the more a company spends on evaluation, the greater the likelihood that the chief executive officer believes PR/Communication contributes to financial success. Report 3, which covers trends in areas of responsibility, digital/social media and measurement/evaluation, is now available for download at www.annenberg.usc.edu/scprc (GAP VI, Report 3). Of particular interest is the data on the relative degrees of budgetary and strategic control over digital/social media exercised by the PR/Communication and Marketing functions. A total of 382 communication decision makers in corporations, nonprofit organizations, and government agencies participated in GAP VI, for which most data was collected in the last quarter of 2009.Several Page Society members participated in the study.
Bulldog Reporter recently interviewed Perry Yeatman, senior vice president of corporate affairs, Kraft Foods whose tenure as Kraft Food's corporate affairs chief spans a period of dramatic change, including its spinoff from Altria (Philip Morris), escalating concerns over trans fats and high-fructose corn syrup and, earlier this year, the acquisition of British confectioner Cadbury in a $19 billion deal. Yeatman talked about the lessons from the Cadbury acquisition, the responsibilities that come with having so many iconic brands - and why she never gets bored with her work. She also shares valuable social media insights and PR tips. Yeatman points to some of the salient insights and issues that emerged from Arthur W. Page Society's Spring Seminar, "Becoming Indispensable to Your Organization," held in New York. Perry Yeatman served as the chair of the 2010 Spring Seminar. To read the full interview, click here.
Peter Horowitz will join the full-time faculty at Baruch College, CUNY, as lecturer in Communications Studies in August. He resigned as chief marketing officer of Shearman and Sterling LLP in March 2010, after 30 years in senior roles at various professional servicesfirms, notably PricewaterhouseCoopers. Horowitz will teach graduate courses in Reputation Management and Employee Communications and undergraduate courses in Corporate Communications and Business Communications, the latter principally a business writing course. He also has some research projects underway on (1) The Rise of the Recognition Business and (2) Rethinking the Role of the CEO in Corporate Communications. Peter can be reached at peterhorowitz@yahoo.com.
Loretta Ucelli has joined the Peter G. Peterson Foundation (PGPF) as vice president for communications and public affairs. In this capacity, Ucelli will be responsible for the development and execution of the Foundation's overall communications and public affairs strategy.She will also oversee a variety of Foundation efforts including media relations, public awareness and advertising, opinion research, and targeted outreach. "With her extensive experience managing high-profile communications efforts, Loretta is known for developing strategies that connect effectively with the American people. She will help the Foundation bring the nation together to find sensible solutions to its pressing fiscal issues," said Peter G. Peterson, PGPF founder and chairman. Ucelli has spent her career as a top advisor to some of the world's most influential public and private sector leaders and organizations. She served as President Bill Clinton's Director of White House Communications during his second term. Ucelli also held the positions of senior vice president for worldwide communications at Pfizer Inc., and executive vice president for communications and external affairs at Columbia University. She can be reached at lucelli@pgpf.org.
Elizabeth Toth, Ph.D., professor and chair of the University of Maryland Department of Communication, will teach the first course of a four-course communication management certificate program in June, 2010. The Certificate in Communication Management is a concentration available through the University of Maryland School of Public Policy Executive Master's of Public Management Program.
PAGE SOCIETY NEWS, EVENTS AND PROGRAMS
Arthur W. Page Society announces new president. The Page Society has appointed Julia Hood, a recognized thought leader in the Public Relations field, to the newly created position of President. Hood comes to the Page Society from Haymarket Media where she was deeply involved in the Public Relations industry as a reporter, editor and, most recently, as Publishing Director of PRWeek and its sister publication, DMNews. In the new president role, Hood will serve as a strategic partner to the Page Society chairman, Bill Margaritis, and to the Board of Directors. "Julia Hood brings the kind of leadership and strategic thinking that will help advance the mission of the Page Society in the years ahead," said Bill Margaritis, senior vice president, global communications and investor relations, Fed Ex Corporation and the current chairman of the Arthur W. Page Society. "Julia intuitively understands the principles on which the Page Society is based. These principles will be increasingly important as companies and their Chief Communications Officers seek to create more authentic and transparent communications with important stakeholders." Hood officially takes up her duties on July 12. For more information, click here for the press release. To read the letter to Page Society members from Bill Margaritis announcing the new president, click here.
We are delighted to welcome the following New Members into the Arthur W. Page Society:
- Gualberto Ranieri, senior vice president, communications, Chrysler Group LLC
- M. Clayton Hollis, Jr., vice president, public affairs, Publix Super Markets, Inc.
Click on the links above to view their profile and contact information in the Page online member directory.
Registration is now open for the Arthur W. Page Society's 27th AnnualConference!
Join us September 26-28, 2010 for "Being Indispensable: CCOs as Curators of Culture" at the Terranea in Palos Verdes, California. The conference will examine why the CCO is uniquely positioned to be the organization's "Curator of Culture." From stories on company turnarounds to game-changing best practices to CEO strategies, the conference will provide valuable advice on why the CCO is uniquely positioned to be the organization's "Curator of Culture" and how CCOs can add significant value to their organizations. To register online, click here. Online registration is quick and easy. You may access the online registration anytime from the Arthur W. Page Society Web site at http://www.awpagesociety.com/ by clicking the gold button at the bottom of the page, "2010 Annual Conference." If you would prefer to email, fax or mail your registration, click here to download a printable registration form. To make hotel reservations, call the Terranea directly at (310) 265-2770. The Page Society has negotiated a favorable room rate of $265 (ROH room) per night plus taxes. Be sure to mention Arthur W. Page Society.
In an effort to help prepare for the future by educating and developing outstanding leaders in our field, the Arthur W. Page Society regularly joins forces with the Institute for Public Relations and the Council of Public Relations Firms to co-sponsor the Public Relations Leadership Forum. Our next Leadership Forum takes place August 25 - 27 in New York City. Now in its 6th successful year, the Leadership Forum provides opportunities where rising professional corporate communicators, with similar responsibilities, work experience, needs and ambitions can learn from each other and their colleagues from leading public relations firms. Attendees at this limited-enrollment event also enjoy enhanced networking possibilities similar to what many senior professionals receive from the Page Society and the Seminar. An impressive instructional team has been put together and includes Harold Burson, founder and chairman, Burson-Marsteller; Tom Kowaleski, vice president - corporate communications, BMW North America; Page Society past presidents Roger Bolton and Tom Martin; noted digital media expert Dallas Lawrence, MD of Proof Integrated Communications; among others. Complete details including registration information can be found at: http://www.instituteforpr.org/education/PRLF_east/ or from Page Society and Institute board member Dr. Don Wright of Boston University, who directs the program, at DonaldKWright@aol.com or 617-306-4006.
The Arthur W. Page Society is pleased to bring you an array of resources from the 2010 Corporate Communications Case Study Competition that seeks to promote practical applications of corporate communications as a critical management function. Copies of the winning case studies along with power point presentations can be downloaded free from the Page Society Web site from the Case Study Competition link of the Resources tab. Here you can download winning case studies from past years, as well. Please feel free to share these resources with your communications teams and colleagues.
For "Domino's 'Special Delivery" Going Viral Through Social Media' click here and here.
For "Apple, Inc.: Transparency in Corporate Statements About the CEO" click here.
For "President Obama at Notre Dame: Maintaining Integrity When Actions Speak Louder Than Words" click here.
For "General Motors Corporation: Communicating a New Vision For Survival" click here and here.
For "Entirely Comfortable with its Orientation: Subaru's Successful History of Gay/Lesbian Integrated Marketing Communications" click here.
For "Cornell University H1N1 Influenza Pandemic" click here and here.
We hope you find these resources useful. For more on the winning case studies, please click here to read the press release.
All Page Society members will receive a Special Report on Top CSR Organizations Worldwide featuring in-depth profiles of leading global member organizations focusing on corporate citizenship and sustainable business practices in your inbox soon. We are pleased to bring you this resource free and hope you find it useful in addressing elements of your CSR activity and corporate engagement.
Be sure to explore the Arthur W. Page Society Blog, "Page Turner" - a thought leadership forum that offers you an invaluable opportunity to create meaningful dialogue and debate about corporate communications and the rapidly evolving role of the chief communications officer. The blog can be accessed anytime from the home page of the Page Society Web site - www.awpagesociety.com.
In "How do we Grade Oil Spill PR?" Bruce Harrison and Judith Muhlberg, adjunct professors, Public Relations and Communications Graduate Program, Georgetown University analyze and evaluate how the White House and BP have been handling crisis communications -- their communications strategy and execution. In "Do Values Statements Really Matter?" Jill LaNouette, vice president, internal communications at Cardinal Health who is also a member of the Page Society's Future Leaders program examines the role of Internal Communications in the age of social media and probes the value of corporate values and purpose statements. In "Financial Reform: Is the Crisis Over?" Ken Makovsky, president, Makovsky & Company, Inc. reflects on the findlings of a recent survey of 300 senior executives in the Fortune 1000 on the topic of financial reform. In "Doing God's Work" Roger Bolton of RBC Strategic Consulting delves into CEO Lloyd Blankfein's comment to the Times of London that Goldman Sachs is doing "God's work" and his testimony before the U.S. Senate Permanent Subcommittee on Investigations, and analyzes why Blankfein failed both times to demonstrate how Goldman creates value. To subscribe to the RSS feed for Page Turner, click here and you will automatically be alerted of new blog entries on the Arthur W. Page Society blog.
We invite all Page Society members to update your profile and bio on the online member directory available on the Arthur W. Page Society Web site within the Members Only section to keep your colleagues at the Page Society informed of the latest, and to make your networking experience even more meaningful. The direct link for the Member Directory is: http://www.awpagesociety.com/member/memberlist/.
Please send your news for Page Member Notes to Anuneha Mewawalla, Page Society's Communications Director at amewawalla@awpagesociety.com.
2010 Winning Case Studies
Grand Prize
Title: Domino's "Special Delivery" Going Viral Through Social Media
Submitted by: Adam Peeples and Christiana Vaughn, University of Notre Dame, Mendoza School of Business
Faculty Advisor: Professor James O'Rourke
Abstract: This case study examines how Domino's effectively managed a major breakdown in consumer trust as a result of a video prank posted on YouTube. The company effectively leveraged social media - the same channel used by the pranksters - to transparently communicate the company's efforts to address the situation.
This case study can be downloaded by clicking here and here.
A slide presentation can be downloaded by clicking here and here.
Teaching notes will be made available to faculty upon request.
First Prize, Business School
Title: Apple, Inc.: Transparency in Corporate Statements About the CEO
Submitted by: Paul Kim, Jon Lee and Steve Lee, University of Notre Dame, Mendoza School of Business
Faculty Advisor: Professor James O'Rourke
Abstract: This case study examines how Apple Inc.'s decision not to immediately and publicly address rumors regarding CEO Steve Job's health had an unfavorable effect on key stakeholders: media, shareholders and Wall Street. The lack of transparent communications and the vague nature of the company's public disclosures about Jobs' health chipped away at the trust and positive feelings that had developed over time. This was particularly important, given Jobs' role at the time as the sole public face of Apple. The lack of transparent communications about this important issue led to public uncertainty which ultimately had an effect on public trust and stock price.
This case study can be downloaded by clicking here.
A slide presentation can be downloaded by clicking here.
Teaching notes will be made available to faculty upon request.
First Prize, Communications
Title: President Obama at Notre Dame: Maintaining Integrity When Actions Speak Louder Than Words
Submitted by: Elizabeth Riesterer, University of Alabama, College of Communication & Information Sciences
Faculty Advisor: Professor Bruce K. Berger
Abstract: This case study examines Notre Dame's controversial decision to invite President Barack Obama to be its 2009 Commencement speaker and bestow on him an honorary doctor of law degree. This decision called into question the Catholic mission of the university and strained relationships with key stakeholders, including alumni, employees and friends of the university. The case details the actions taken by these stakeholders in communicating their concerns to the university and steps taken by the university to repair relationships once the media controversy had died down.
This case study can be downloaded by clicking here.
A slide presentation can be downloaded by clicking here.
Teaching notes will be made available to faculty upon request.
Second Prize, Business School
Title: General Motors Corporation: Communicating A New Vision For Survival
Submitted by: Lina Sorensen and Timothy Whitehead, University of Notre Dame, Mendoza School of Business
Faculty Advisor: Professor James O' Rourke
Abstract: This case study examines General Motor's (GM) communications strategy around its 2008 appeals for government aid. In particular, the study explores the differences between the company's initial request and its follow-up visit to Washington, D.C. on December 8, 2008. This second trip was literally and optically very different from the first. Arriving for the Dec. 8 meeting via hybrid car (rather than private jet) and communicating its new plan with an enhanced level of sensitivity to public perceptions, GM was better able to convey the urgency of its message and, ultimately, to win the government support it was seeking.
This case study can be downloaded by clicking here and here.
A slide presentation can be downloaded by clicking here.
Teaching notes will be made available to faculty upon request.
Second Prize, Communications
Title: Entirely Comfortable with its Orientation: Subaru's Successful History of Gay/Lesbian Integrated Marketing Communications
Submitted by: Laurie Phillips, University of North Carolina, School of Journalism & Mass Communication
Faculty Advisor: Professor Elizabeth Dougall
Abstract: This case study examines an integrated marketing and communications success story in reaching a key target audience for Subaru: the gay and lesbian community. Subaru has had an unwavering and authentic relationship with the gay and lesbian community for more than 14 years - a period in which sales for the car manufacturer doubled in size. Company outreach included corporate sponsorship of the Rainbow Card (an affinity credit card), followed by gay and lesbian-specific advertising and numerous strategic sponsorships. Considered revolutionary at the time, Subaru's corporate communications efforts are compared with other companies whose interactions with the gay and lesbian community were much less successful.
This case study can be downloaded by clicking here.
A slide presentation can be downloaded by clicking here.
Teaching notes will be made available to faculty upon request.
Third Prize, Communications
Title: Cornell University H1N1 Influenza Pandemic
Submitted by: Abigail Bedecs and Joonas Niiholm, Syracuse University, S.I. Newhouse School of Public Communication
Faculty Advisor: Michael Meath
Abstract: This case study examines Cornell University's public information campaign to inform the campus community and public about the potential pandemic influenza threat and the university's plan to prepare for, respond to, and recover from a pandemic. Cornell's plan had six very specific goals ranging from creating awareness about the threat to aiding in the restoration of normal operations.
This case study can be downloaded by clicking here and here.
A slide presentation can be downloaded by clicking here.
Teaching notes will be made available to faculty upon request.
Julia Hood Named President of the Arthur W. Page Society
On behalf of the Board of Directors, I'm very pleased to announce the appointment of Julia Hood to the newly created position of President of the Arthur W. Page Society.
Many of you have worked with Julia over the years, as a reporter, Editor-in-Chief and most recently as Publishing Director of PRWeek and DMNews. She is widely known as a keen observer of the Public Relations business and a recognized thought leader on the many issues affecting our industry.
As you may know, we have decided to elevate the position of the executive director and have given it a new title: President. This is in recognition of the Page Society's growth over the past few years and the increasingly important role we play in advocating for Chief Communications Officers and the value of strategic communications in the business world.
As a result, we believe that the person in our senior staff position should have a stronger strategic function within the organization, serving as a strategic partner to me and the Board of Directors. We also want the new President to be more active as an external spokesperson for the Society.
Julia couldn't be a better fit for this position. She is very familiar with our industry and has cultivated solid relationships with our members. She is a strong leader, a strategic thinker and a talented manager and entrepreneur. Perhaps most important, she is deeply committed to the principles of the Page Society and has exemplified those principles throughout her professional career.
Julia's appointment follows one of the most thorough executive searches in our history. Working with Richard Marshall, a Page member and Managing Director of Korn Ferry who generously donated his services, our search team screened more than 200 candidates and interviewed some three dozen individuals. I would like to thank this team - led by Valerie DiMaria and consisting of Cathy Babington, the late Harvey Greisman, Jim Murphy, Helen Ostrowski, Gary Sheffer and Don Wright - for their excellent work.
I would also like to express my appreciation to Tom Nicholson for his fine service as Executive Director of the Page Society over the past several years. Under Tom's leadership, our organization has grown and prospered, and we are well positioned to face the challenges of the coming decade.
Julia officially takes up her responsibilities on July 12. Please join me in offering a warm Page Society welcome to Julia.
You can find a copy of the press release announcing Julia's appointment and some additional biographical details here.
Bill Margaritis
Chairman, Arthur W. Page Society
Biography of Julia Hood
Julia Hood is the newly appointed President of the Arthur W. Page Society.
Ms. Hood served previously as Publishing Director of PRWeek and DMNews, both publications of Haymarket Media and the leading titles for the public relations and direct marketing industries. In that capacity, she was responsible for the brand strategy and financial oversight of both publications as well as two editorial and sales teams.
During her tenure as Publishing Director, Ms. Hood led the re-launch of the publications, including the move to a print monthly format for PRWeek and a new web strategy. She also managed awards programs for both brands - the PRWeek Awards and The John Caples International Awards, the only international award program for creative in direct marketing.
From 2002-2008, Ms. Hood served as Editor-in-Chief for PRWeek. There she led a team of 15 people and introduced numerous brand extensions, including the PRWeek Career Guide, the Marketing Management Survey, Regional Forums, and events such as editorial webcasts and marketing conferences.
While at PRWeek, Ms. Hood also served as San Francisco Bureau Chief and was a reporter for the publication in New York City.
Prior to joining PRWeek in 2000, Ms. Hood was the Executive Administrator of the National Kidney Foundation. She also held communications positions in the U.K. with such companies as BAT Industries, Mobil Services and Book Data.
Ms. Hood has spoken frequently to groups of marketers and communicators on such topics as integrated marketing, social media and corporate reputation. She has also commented on these issues on CNBC and CNN.
Ms. Hood has a MA in journalism from New York University and a Bachelor of Fine Arts from the University of Connecticut. She lives in Connecticut with her family.
Registration Now Open for 2010 Annual Conference
Game-changing Strategies to CEO Perspectives: Culture as a Competitive Advantage
Having a strong culture today is increasingly critical to an organization's success. It is what defines and differentiates an organization and what can help an organization springboard ahead, or flounder. In short, an organization's ability to create value through its people rests upon its corporate culture. The Chief Communications Officer is poised to play a critical role in building and sustaining culture -- in aligning internal culture with constantly evolving external realities, and in using culture to drive an organization's success, inside and out. This is particularly crucial given the business environment in which we operate where organizations must be change adaptive in order to be successful.
The Arthur W. Page Society's 27th Annual Conference will examine why the CCO is uniquely positioned to be the organization's "Curator of Culture." From stories on company turnarounds to game-changing best practices to CEO strategies, the conference will provide valuable advice to CCOs on how they can add significant value to their organizations.
Join us September 26-28, 2010 for "Being Indispensable: CCOs As Curators of Culture" at the Terranea in Palos Verdes, California!
Registration is now open for this annual signature event from the Arthur W. Page Society. To register online, click here. Online registration in quick and easy.
If you would prefer to email, fax or mail your registration, click here to download a printable registration form.
For your travel and planning purposes, the conference commences at 3:00 p.m. on Sunday, September 26 and concludes at 1:30 p.m. on Tuesday, September 28. The Terranea hotel is located south of L.A. on the Palo Verdes Peninsula and is approximately 25 minutes from LAX and Long Beach Airports.
To make hotel reservations, call the Terranea directly at (310) 265-2770. The Page Society has negotiated a favorable room rate of $265 (ROH room) per night plus taxes. Be sure to mention Arthur W. Page Society.
Page Member Notes
May 2010
MEMBER NEWS
Bill Margaritis, chairman, Arthur W. Page Society and senior vice president, global communications and investor relations, FedEx Corporation, has been honored as the 2010 Annual Distinguished Lecturer by the Institute for Public Relations. At FedEx, Margaritis oversees global reputation management, investor relations, public relations, employee communications and social responsibility programs. He has been with FedEx since May 1997. During his tenure, FedEx has been consistently ranked as one of the most admired companies in the world and recognized as a "best place to work." The Annual Distinguished Lecture & Awards Dinner is a tradition dating back to 1961. Each year, a major figure in public relations practice or education, or a related field, addresses a topic of vital importance to the profession. "People in our profession generally agree that public relations is an inflection point, and there is nobody better than Bill Margaritis to help prepare communications leaders to master the ever-evolving business and social environments in which we operate," said Robert W. Grupp, president and CEO of the Institute. "He is a passionate advocate for the value of our profession to the world and an expert at building brands and corporate reputation. We are delighted to have Bill deliver this year's lecture." Margaritis will deliver the Institute's 49th annual distinguished lecture on November 11, 2010, at the Yale Club, in New York City.
Margery Kraus, founder and chief executive officer of APCO Worldwide is the recipient of the Institute of PR's Alexander Hamilton Medal for lifetime achievement in public relations and public affairs. Kraus founded APCO in 1984 and transformed it from a company with one small Washington office to one of the largest privately owned communications and public affairs firms with offices throughout the world. The medal is named in recognition of the strategies that Alexander Hamilton used to gain the acceptance and adoption of the U.S. Constitution. Scholars have called Hamilton's techniques "the finest use of public relations in history." "In this spirit, the Alexander Hamilton Medal honors our colleague, Margery Kraus, whose lifetime achievements demonstrate the power of the effective use of public relations and public affairs," said Institute co-chair Matt Gonring.
Bruce Berger, professor and chairman, department of advertising and PR at University of Alabama, has co-authored a paper titled, "How Top Business Communicators Measure the Return on Investment (ROI) of Organization's Internal Communication Efforts." The paper addresses findings from two research projects that suggest that internal communications effectiveness has not been widely assessed despite its acknowledged importance. At the same time, some aspects of internal communication initiatives (e.g., improved job performance, changed employee behaviors, and concentrated employee engagement) have been given special attention in measurement efforts. The paper explores findings from an international survey and in-depth interviews and suggests implications for communication professionals. To read or download the full paper, click here.
In an exclusive interview with Bulldog Reporter's IR Alert, Bill Margaritis, senior vice president global communications and investor relations, FedEx Corporation and chairman, Arthur W. Page Society, shared insights on increasing IR's value and also discussed how to win C-suite influence. "IR professionals need to see themselves first as counselors to win more strategic roles and become more valued by the CFO and board... That touches on integration and seeing the bigger cross-departmental picture—so IROs need to continue to sharpen their skills about wider marketing and communications techniques," he said. Delving into some of the critical issues addressed by Arthur W. Page Society's recent Spring Seminar "Becoming Indispensable to Your Organization," Margaritis explored the highlights from the CEOs of Kraft and Avon, and also from panels focusing on "How to Be Effective with Your Board" and "Communications in the New Media Era." To read the full interview, click here.
PR Week's latest issue features Perry Yeatman, senior vice president, corporate affairs, Kraft Foods, as "Newsmaker." The article titled "Kraft's Yeatman focuses on brand identity" discusses the turning points Yeatman has seen her company through in the nearly five years that she has been at Kraft Foods - from becoming one of the largest spin-offs in history when Altria, formerly Philip Morris, de-merged the company from its mix, to an ambitious three-year turnaround plan, to this year's Cadbury takeover and the accompanying challenges that faced the communications team. "We had to redefine who we are, what we stand for, and what Kraft Foods is all about," Yeatman says. "This was one of the most quiet $40 billion companies in the world." To read the full article, click here.
Reid Walker has joined T-Mobile as vice president, corporate communications with responsibility for defining and executing company strategy with regard to internal enterprise and employee communications, as well as public and media relations. T-Mobile is a national provider of wireless voice, messaging, and data services capable of reaching over 293 million Americans. With more than 36,000 employees, T-Mobile is a US subsidiary of Deutsche Telekom AG (NYSE: DT). Deutsche Telekom is one of the largest telecommunications companies in the world, with nearly 120 million customers worldwide. Reid was previously vice president of global communications and sponsorships for Lenovo International. He can now be reached at reid.walker@t-mobile.com.
Donna Peterman, chief communications officer at PNC Financial Services Group, was elected to the additional title of executive vice president by the company's board of directors effective April 27, 2010. Peterman joined PNC in October 2003 as a senior vice president and director of corporate communications; was promoted to chief communications officer in 2007. She is responsible for media relations, financial communications, employee communications, executive communications, corporate events and sponsorships. She also serves on the PNC Foundation board of directors; the PNC Management Committee; the PNC Diversity Council and the company's Disclosure Committee. In addition, Peterman serves on the board of WQED, Pittsburgh's public television station as well as the Andy Warhol Museum board of directors as well as the board of the SIFMA Foundation for Investor Education.
Carol Cone, founder and chairman of Omnicom Group's Cone PR has joined independent PR agency Edelman where she will focus on corporate social responsibility. Cone's title is Carol Cone@edelman and her role will be to continue her "Purpose Journey" working with clients and teams to help them authentically infuse social issues into companies and brands, to build relevant and deep bridges with stakeholders such as consumers, communities, partners, employees, ngo's and governments. She will also continue to create and share insightful research, especially on a global scale, and innovative new products to help companies and ngo's partner more effectively to serve society and their organizations. "To leave my own firm after 29 years, to give up autonomy and my namesake, the opportunity had to be aligned with my personal passion, values, drive, love of innovation and thirst for continuous learning and collaboration... Simply put, they [Edelman] were aligned with my vision: past, present and future." For more on this click here to read the Ad Age article, "Carol Cone, Leader in Corporate Goodness, Joins Edelman." Carol can be reached at carol.cone@edelman.com.
Gloria Story Dittus has launched a new firm, Story Partners, an innovative and game-changing public affairs firm based in Washington, D.C. Dittus, a 30-year communications veteran has already built and sold two of her own firms, Direct Impact and Dittus Communications. Story Partners is composed of communications professionals who have worked at the top levels of government, industry and communications and have vast networks and experience in public awareness campaigns, advertising, grassroots and coalition development. "By utilizing innovative new media and social networking strategies, we will change the dynamics of how issues are framed, allies are developed and how public affairs stories are told," said Dittus, chairman of the firm. The firm will have offices in Washington as well as New Orleans and Birmingham. For more information, visit www.StoryPartnersDC.com.
Several Chicago-area Page members have joined other PR leaders in the Windy City to form a host committee for a first-ever Plank Center Gala that will honor five individuals from academia, agencies and corporations who have demonstrated deep, personal commitment to mentorship. The event fulfills a dream of Page Society member and Distinguished Service Award honoree Betsy Plank, who is well known for her unselfish, life-long dedication to the success of PR students and fellow professionals. The awards dinner will be held at the Union League Club in Chicago on the evening of Thursday, October 14, 2010. Page Society members interested in serving on the host committee can volunteer by contacting Plank Center board members and host committee organizers Ron Culp, Bill Heyman or Keith Burton. Host committee members will be invited to a July 26 Host Committee reception, and will be able to nominate potential honorees.
Ken Makovsky, president, Makovsky & Company has been honored with the Gold Bulldog Award as "PR Blogger of the Year" and the Bronze Bulldog Award for "PR Agency Professional of the Year." Fay Shapiro, SVP, group publisher at Bulldog Reporter, said, "Ken Makovsky is one of our industry's great leaders and luminaries. He has been one of the industry's pioneers in recognizing the power of social media for both clients as well as personally and his blog, 'My Three Cents,' has become one of the industry's favorites due to his unique insights and perspectives." The award winners will be celebrated at the Bulldog Reporter Media Relations Summit held on Monday, June 28, in New York.
PAGE SOCIETY NEWS, EVENTS AND PROGRAMS
Save the Date Now for the 27th Annual Conference of the Arthur W. Page Society, "Being Indispensable: CCOs as Curators of Culture." set for September 26-28, 2010 at the Terranea Hotel in Rancho Palos Verdes, California. Sandra Macleod, group chief executive, Echo Research Ltd, is chair and Gary Sheffer, vice president - communications & public affairs, General Electric is co-chair for this year's conference. Registration will open soon - stay tuned. For your travel and planning purposes, the conference commences at 3:00 p.m. on Sunday, September 26, and concludes at 1:30 p.m. on Tuesday, September 28. The conference venue, Terranea Hotel is located south of L.A., on the Palo Verdes Peninsula and is just about 25 minutes from the LAX and Long Beach airports. More information on the hotel is available at http://www.terranea.com/.
All Page Society members are invited to submit your nominations for two of the most prestigious awards in the industry: the Arthur W. Page Society's Hall of Fame and Distinguished Service Awards. The selection of the Hall of Fame and Distinguished Service Award winners is one of the most significant and visible ways the Arthur W. Page Society recognizes trailblazers whose service has strengthened the public relations profession. As a member of the Page Society, you are already in a leadership position within the industry and so we ask that you carefully consider who you believe is a deserving recipient of the highest honor the Page Society bestows. The deadline for nominations is May 20, 2010. To read more about the awards and criteria, click here. You may also submit your nomination online. To nominate for the Hall of Fame Award, click here. To nominate for the Distinguished Service Award, please click here.
The Institute for Public Relations and the Arthur W. Page Society are also pleased to present National Summit on Strategic Communications on May 20-21, 2010 at Bolling Air Force Base, Washington, DC. This new Summit offers a combination of speakers with military, government and corporate experience. The faculty includes senior executives and military leaders who will share strategies and compare best practices and solutions to some of the most pressing communications challenges. Featured speakers include Price Floyd, principal deputy assistant secretary of defense for public affairs, U.S. Department of Defense; Stephanie Danes Smith Central Intelligence Agency; Tony Cervone, senior vice president and chief communications officer, United Airlines; David Samson, general manager, public affairs, Chevron Corporation; Gary Sheffer, vice president of communications and public affairs, General Electric; and Claudia Jones, vice president, public affairs and media relations, AT&T. To see the agenda, click here. To register, click here. We are offering a special registration discount to Page Society members and their staff. When you register online, be sure to use the code P250PAGE to receive the 20% discount.
The Future Leaders Experience is convening their fifth session - "Stakeholder Relations - How can we Build and Manage Multi-Stakeholder Relationships?" to be held June 21-23 in Washington D.C. As a part of this experience D.C. area members are invited to attend a dinner and reception with our Future Leaders participants at The Arts Club of Washington (former home of James Monroe) on Monday, June 21, 2010 at 6:30 p.m. The address is 2017 I Street, NW, Washington, DC 20006 www.artsclubofwashington.com. We hope that you can join us for this networking event with our dynamic Future Leaders group. To attend, please RSVP by June 15 to melliott@awpagesociety.com or call (770) 982-4138.
If you plan to be in Europe in June, you are cordially invited to Arthur W. Page Society's European Networking Meeting set for Thursday, 10 June from 4 pm - 10 pm in Amsterdam. Sharing knowledge and networking is widely recognized as a key benefit of the Page Society membership. To that end, Sean O'Neill, group corporate relations director at Heineken, is hosting a European networking event at Heineken's HQ in Amsterdam on Thursday, 10 June. The aim of the session is to informally connect as many international members as possible, and for this group to explore together the opportunities for Page Society as it expands its global remit. Over dinner, we will also hear from Page Society Board member, Aedhmar Hynes, CEO of Text 100, on Social media: transforming business, ROI and the role of public relations. Heineken is hosting the meeting and dinner so, apart from travel and any accommodation you require, there is no cost to this event. All you need is to come armed with great input for how you would like to see the Arthur W. Page Society develop in Europe. RSVP to Sylvia Bonte at Heineken (sylvia.bonte@heineken.com).
All members will be receiving a copy of the 2009 Annual Report of the Arthur W. Page Society in the mail shortly. This includes a comprehensive report of the key programs, milestones and initiatives of 2009, as well as detailed financial statements. We hope this document will inform you of the work the Board of Trustees have undertaken on behalf of the Page Society membership.
We are delighted to bring you an array of resources to recapture the highlights of the 25th Annual Spring Seminar "Becoming Indispensable to Your Organization" held April 8-9, 2010 at The Waldorf=Astoria in New York.
- Check out a video-like Photo Slide Show recounting the two- day event.
- Enjoy a Photo Gallery of more than 100 high-resolution digital photos including pictures of members and guests, conference sessions, awards ceremony and more. These are available free for you to download.
- Connect with other top communicators you met at the event and extend the networking experience (complete Participant list - includes members as well as guests).
- Reflect on and recapitulate the best-practices, insights and strategies delivered by the conference speakers. Click here for Digital Audio Records available for members to listen to or download free and listen to on-the-go, at your convenience. Click here for Synopsis Reports of Day 1 and Day 2 of the Conference.
- Read press releases Announcing the Spring Seminar and Winners of the 2010 Case Study Competition in Corporate Communication.
- Learn more about the people behind the planning and execution of the 25th Annual Spring Seminar - Planning Committee, Staff and Volunteers.
You can access these resources anytime on the Arthur W. Page Society Web site (www.awpagesociety.com) by going to the Past Events section under Members Only and clicking on the link for the 25th Annual Spring Seminar. Here's a direct link. If you were a participant in this year's Spring Seminar, we hope you find this helpful in gaining maximum value from your conference experience. We also hope these resources are beneficial for Page Society members who were unable to participate this year - we look forward to seeing you next year!
We are delighted to welcome the following New Members to the Arthur W. Page Society:
- Willard I. Hill, Jr., chief marketing & communications officer, managing director (president, MBIA Foundation Inc.), MBIA Inc.
- Matt Davis, vice president, global public affairs, The Dow Chemical Company
Click on the links for more information about the new members in the Page Online Member Directory.
We invite all Page Society members to update your profile and bio on the online member directory available on the Arthur W. Page Society Web site within the Members Only section to keep your colleagues at the Page Society informed of the latest, and to make your networking experience even more meaningful. The direct link for the Member Directory is: http://www.awpagesociety.com/member/memberlist/.
Please send your news for Page Member Notes to Anuneha Mewawalla, Page Society's Communications Director at amewawalla@awpagesociety.com.
Corporate Affairs Internal Comms Manager
Title: Segment Internal Communications Manager
Location: North America
MISSION: Communications Manager will be responsible for developing and delivering the strategy for how the segment uses communication to drive this change globally. They will work closely with the segment President and Global Management Team to drive change, align on messages and co-ordinate global communication events. In addition they will be a key point of expertise; enabling local communication associates and GM's to deliver effective and compelling communication.
PRIMARY JOB FUNCTION
Key priorities include:
- Develop, and drive to execution, a Global internal communications strategy that will engage and inspire segment associates to demonstrate the four key behaviours (Entrepreneurialism, Proactive about Sustainability, Customer Focused, Passionate).
- Create and execute initiatives that engage associates in the segment vision and increases understanding and commitment to the business.
- Coordinate and manage crisis communications, liaising with Corporate Affairs according to Corporate Affairs governance.
- Establish and enable a network of Local Market Communication Champions to ensure delivery of the communication strategy within each market. Be a point of expertise to ensure local communication is of the highest standard.
- Collaborate with the Global President and Global Management Team to create engaging communication material from them (Quarterly Videos, Period Reviews etc). Attend Global management team meetings as required and work with the team to deliver cascade communications.
- Brief, select and manage relevant support agencies as and when required to assist in the development of campaigns and communication material ensuring the communications budget is managed accordingly.
- Script speeches for the Segment President and key management team members.
Mission Critical Competencies:
- Strategic Agility
- Managing Vision and Purpose
- Comfort Around Higher Management
- Managerial Courage
- Motivating Others
- Standing Alone
- Creativity
- Perspective
- Written Communication
Key Functional Skills/ Knowledge:
- 8-10 years experience in a multinational company with direct experience in a corporations internal communications team for 3-5 years. Ideally with global responsibility.
- Previous experience or education in communication (e.g. Journalist). Speech and copy writing experience desirable.
- Experience of developing, and driving to execution, change management and visioning communication. Ideally experience in co-ordinating behavioural change within an organisation through communication.
- Ability to influence and interact with senior management up to Presidents level.
- Proven ability to develop engaging internal communication campaigns.
Education and Experience:
- Educated to a degree level.
Candidates please contact: Angela Mangiapane at angela.mangiapane@effem.com
