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Driving Corporate Culture: Aligning Your People, Your Business Strategy, and Your Brand

16th Annual Spring Seminar
April 4-5, 2001, Hilton New York, New York City

Welcome To Spring Seminar

Driving Corporate Culture: The State of the Art
Best Practices Report: Communicating to Align and Engage Employees
Anne Curley

Working with the Volume Off
Gary Grates

Mainstreaming Communications to Achieve Results
Bob Matha

Building Powerful Communications Through Interpersonal Connections
Roger Rittner



The Seven Deadly Sins of Post-Merger Integrations
Dr. Fritz Kroeger

Response: The Daimler/Chrysler Experience
Tony Cervone

Working to Acheive Customer Satisfaction by Letting Our People Succeed
Larry De Shon

Conquering the Culture of Indecision
Ram Charan

Brand Manners
William Gordon, Hamish Pringle

The Values Statement Vs. Corporate Reality
Jeffrey Seglin, Barie Carmichael, Bill Nielson

How 'One Voice' Has Changed IBM
John Iwata