The Arthur W. Page Society National Award recognizes and honors outstanding examples of the use of the Page Principles in building understanding which serves the mutual interests of the organization and its constituents.

United Parcel Service
United Parcel Service has won the first National Award of the new century, becoming the 11th company to be so honored. UPS was singled out for their efforts to restore the company's corporate reputation after they were hurt by a debilitating nationwide strike in 1997 that brought business operations to a near standstill and severely damaged their reputation as a leader in the package delivery field. UPS launched a carefully conceived communications effort aimed at analysts, media, business leaders and customers. During this initiative, they were also able to launch the largest-ever IPO. The campaign successfully restored the UPS reputation and they once again topped the list of Fortune's "most admired" survey and were named by Forbes as its 1999 "Company of the Year."

PaineWebber Group, Inc.
A Merit Award was presented to PaineWebber Group for a public relations program aimed at investment strategies for women. While many women have become investors in recent years, Wall Street has historically overlooked them. PaineWebber research indicated there was a clear gap between the type of information available and what women investors found most useful. Their "Beyond the Basics" campaign was aimed at current and potential investors as well as financial analysts and the media. As a result of this marketing initiative, all objectives were accomplished within the first nine months of the campaign and it achieved $5.57 billion in new assets from women investors.

The San Francisco Academy
A special recognition award was presented to The San Francisco Academy for advanced practices in public relations education. This was the first time this award has been presented. The Academy is a postgraduate joint venture sponsored by more than 30 firms nationwide to foster innovative professional development in corporate public relations, communications and public affairs management. Aimed at upper-level managers of participating companies, the program consists of 10 monthly meetings for two days each over a 12-month period. Senior executives of the sponsoring companies are involved in the program along with guest faculty and professionals from diverse corporate cultures.