Acknowledgements

Introduction

The Page Principles

Arthur W. Page
Guidelines for Promoting Integrity and Building Trust
Edward M. Block

Principled Behavior
Michael J.Birck
Tellabs, Inc.

Business Integrity
Fred Hassan
Schering-Plough Corporation

The Corporate Navigation System
Frederic M. Poses
American Standard Companies, Inc.

After the Spin (Off)
William T. Monahan
Imation Corporation

Doing Business Right
Alexander M. Cutler
Eaton Corporation

Putting the Heart Back into Business
Rich DeVos
Amway Corporation

Prove It With Action

Ethics in Action
Ivan Seidenberg
Verizon Communications, Inc.

Driving Integrity
Rick Wagoner
General Motors Corporation

Living the Mission
Art Collins
Medtronic, Inc.

Responding to the Worst U.S. Blackout
Dr. E. Linn Draper, Jr.
Emerican Electric Power Company, Inc.

Listen to the Customer

All the Ways a Business Should Lead
Samuel J. Palmisano
IMB Corporation

Serve Customers Better, Grow Faster
Louis J. Giuliano
ITT Industries, Inc.

Putting the Client First
Michael H. Jordan
EDS Corporation

The Aetna Way
John W. Rowe, M.D.
Aetna Inc.

Manage for Tomorrow

Restoring Public Trust
Klaus Kleinfeld Siemens Corporation

Integrity: Key to Success
Hank McKinnell
Pfizer, Inc.

Reality and Integrity
John W. Rowe
Exelon Corporation

Trusted Innovation
Dr. Henning Kagermann SAP AG

A Company's True Character is Expressed by its People

Delivering on the Promise
Michael L. Eskew UPS

Imagine
J. Wayne Leonard
Entergy Corporation

Invest in Truthful Communications
Edward M. Liddy The Allstate Corporation

Our Credo: Who We Are
William C.Weldon
Johnson & Johnson

Coda

The Long View
Marilyn Carlson Nelson
Carlson Companies

Appendix:

Aetna : Mission and Values

Allstate : The Allstate Partnership

American Standard Corporation : Our Mission, Our Values

Eaton : Fundamental Principles of Ethical Behavior

GM : Winning With Integrity

IBM : IBM Values

Johnson & Johnson : Our Credo

Verizon : The Verizon Promise