"What Keeps CEOs Up At Night?"
The 2003 Spring Seminar April 3-4

To be effective, the public relations officer must know the CEO's chief concerns. At the 2003 Spring Seminar, April 3-4 at The St. Regis New York Hotel, we'll look at some of the most important constituencies-Employees, Media, Government, Investors- and we'll hear from experts in these areas on how PR officers can help their CEOs reach those groups. We'll also hear from CEOs themselves on the issues that concern them most.

2003 Spring Seminar Program

Thursday, April 3

Facing Reality: Why CEO Reputations Matter--Leslie Gaines-Ross, Burson-Marsteller
Drawing on research into CEO and company reputations, Gaines-Ross will discuss why CEO reputations matter more than ever to the bottom line.

Rebuilding Credibility and Trust: A CEO's View--Michael Dell, Dell Computer Corporation
Dell will share his thoughts on how business leaders can approach the difficult task of rebuilding trust.

The Challenge of Leadership in Our Time--Leon Panetta, former Congressman and Clinton chief of staff
Panetta will share his insider's perspective on the complex relationship between business and the government.

The Story Behind the Story: the Collapse of Enron--Bethany McLean, Fortune
As the journalist who broke the Enron story, McLean will talk about uncovering the story and why it took so long for the media to notice.

Politics, the Presidency and the Press--Mary Matalin, assistant to President Bush and counselor to the Vice President
(Featured speaker at 20th anniversary gala dinner).

Friday, April 4

New Rules--New World?--Richard C. Breeden, past SEC chairman
The former SEC chairman addresses whether the new regulations will really stop corporate offenders.

Journalists on Journalism: Changes, Issues, and Perspectives--John Byrne, BusinessWeek; David Greising, Chicago Tribune; Carol Hymowitz, Wall Street Journal
In this session, three distinguished business journalists will discuss changes in the media and the news environment.

A Conversation with a Leading CEO--Marilyn Carlson Nelson, Carlson Companies
Heading one of the world's largest privately-held firms, Nelson will talk about the challenges of leading a diverse, far-flung enterprise.