"Truth . . . Or Consequences?"
The 2003 Annual Conference September 14-16
Coronado Island Marriott Resort, San Diego, California

Preliminary Agenda as of August 2003 (subject to change)

Is a company obligated to tell the whole truth and nothing but the truth? Do you dare in this day and age to do otherwise? Can we overlay the simplicity of what's right and what's wrong on the complexity and the nuances of daily business decisions? At the 20th Annual Conference, we will explore telling the truth as well as what may happen if you dare not to do so -- from a number of perspectives.

Sunday, September 14

3:30 - 3:45..........................Welcome David Drobis, Ketchum
............................................Christopher Komisarjevsky, Burson-Marsteller
3:45 - 5:00.........................."The Truth at 33,000 Feet," Bertrand Piccard, adventurer
6:00.....................................New Member Reception (for board and new members)
6:30.....................................Opening Reception
7:45.....................................Dinner and Jefferson Toast David Drobis, Ketchum

Monday, September 15

7:00.....................................Networking Breakfast
8:00 - 9:00........................."The Truth and Consequences About Handling
............................................Cultural Differences,"
............................................Linda Chavez, president, Center for Equal Opportunity
9:00 - 9:30...........................Break
9:30 - 11:00..........................Bringing Truth to Power by Driving Information Flow
..............................................Gregory Elliott, International Truck and Engine Corp.,
..............................................John McKinney, vice pres., International Truck and Engine Corp.,
..............................................Robert Matha, principal, Matha MacDonald
11:00 - 12:00........................"Two Generations of CEOs - Living the Values," Rich and Dick
..............................................DeVos, successive CEOs of Alticor
12:30 - 2:15..........................Awards Luncheon
2:30 - 3:30............................"A Case for the Truth," Kirk O. Hanson, executive director,
..............................................Markkula Center for Applied Ethics, Santa Clara University
3:30......................................Adjourn
6:00......................................Assemble for transportation to museum (hotel lobby)
6:15......................................Coaches leave for Museum of Photographic Arts
6:45......................................Reception
7:30......................................Dinner
8:30......................................Entertainment Tierney Sutton, jazz vocalist
9:30......................................Transportation to hotel

Tuesday, September 16

7:00......................................Networking Breakfast
8:00 - 9:00............................"Freedom Fighter or Terrorist . . .How Does the Media Define
.............................................the Truth?" Simon Walker, director of communications, Reuters,
............................................David Schlesinger, editor and EVP, Reuters America
9:00 - 9:30............................Break
9:30 - 10:30.........................."Truth in the Technology Sector," Ted Waitt, CEO, Gateway
10:30....................................Business Meeting (all members)
11:00....................................Adjourn and departures