2002/2003 Winning Case Studies
- Grand Prize
Kathryn I.C. Huang and Megan E. VanAelstyn, MBA candidates; James S. O'Rourke, faculty adviser
University of Notre Dame Mendoza College of Business
Title: Wyeth Pharmaceuticals: Premarin, Prempro and Hormone Replacement Therapy.
Abstract: The case study deals with the significant threat faced by the market leader in the field following the stunning results of the Women's Health Initiative, released last summer, which challenge conventional approaches to treating the effects of menopause.
Prize: $5,000 to students; $1,500 to faculty advisor
This case study may be downloaded in two parts. For part one, click here. For part two, click here.
A slide presentation may be downloaded here.
Teaching notes will be made available to faculty upon request.
- First Prize, General Submissions
Michaelynn McCoy and Laura Castrillo, MBA candidates; James S. O'Rourke, faculty adviser.
University of Notre Dame Mendoza College of Business
Title: Hershey Foods: It's Time to Kiss and Make Up
Abstract:
The study examines the struggle for control of the Hershey, PA-based company resulting from the decision by The Hershey Trust Company to put the legendary confectioner up for sale. Caught in the middle of the controversy were the Milton S. Hershey School, employees and generations of Hershey residents and company retirees.
Prize: $2,500 to students and $750 to advisor
This case study may be downloaded here.
A slide presentation may be downloaded here.
Teaching notes will be made available to faculty upon request
- First Prize, Crisis or Issues Management
Alison Stanley, MBA candidate; Paul A. Argenti, faculty advisor.
The Tuck School of Business at Dartmouth College
Title: Starbucks and Global Exchange: A Socially Responsible Challenge
Abstract:
The study focuses on the choice the company leadership had to make between the company's focus on quality in its choice of coffee and its commitment to social responsibility. The study demonstrates the tradeoffs companies must make in a rapidly changing environment and how constituencies compete for a company's attention.
Prize: $2,500 to students and $750 to advisor
This case study may be downloaded here.
Teaching notes will be made available to faculty upon request.
- Second Prize, Crisis or Issues Management
Arianne Westby and Mary Moulton, MBA candidates; James S. O'Rourke, faculty adviser
University of Notre Dame Mendoza College of Business
Title: Martha Stewart Living Omnimedia, Inc.: An Accusation of Insider Trading
Abstract:
The study examines the insider trading accusations against the domestic advice and home products maven and questions whether the company that carries her name can survive them.
Prize: $1,500 to students; $500 to faculty advisor
For the full text of the case, click here.
A slide presentation may be downloaded here.
- Third Prize-Crisis or Issues Management
Rebecca Goldberg Oliver, student; Elizabeth Powell, faculty advisor
The Darden Graduate School of Business at the University of Virginia:
Title: ABIOMED Crisis Response Strategy
Abstract:
The case presents a communications response to problems arising with the trials of the artificial heart the company developed, including a lawsuit by the widow of a patient volunteer who died.
Prize: $750 to student; $250 to faculty advisor
This case study may be downloaded in two parts. For part one, click here.
Teaching notes will be made available to faculty upon request.
