Sending the right message to the right person at the right time is the tough work of communicators. Getting it right has never been tougher, as technology and how stakeholders receive, accept and embrace information keeps shifting dramatically. From blogging, podcasting and RSS (Really Simple Syndication), to personalization through data mining and corporate affinity groups, a new marketing and communications landscape is changing stakeholder dynamics and how communicators connect with key constituents. The Arthur W. Page Society will explore the issues, challenges and solutions on April 7-8 when nearly 150 of the country's top corporate communicators and public relations agency CEOs and their guests gather here for the association's 20th annual Spring Seminar, to be held at the St. Regis Hotel.

"Talking to a Group of One: The New Super-Segmented Stakeholder" is the theme of the two-day program which will look at the fragmentation of the mass market, the dawn of the new era of micromarketing, the resulting challenges, opportunities and implications for communicators and the potential impact on business and the U.S. economy. An impressive roster of speakers is slated.

Larry Light, executive vice president and global chief marketing officer for McDonald's Corporation will present "From Trademark to Trustmark," to examine the overlapping roles of public relations, marketing, advertising and promotion from the perspective of a global business.

Michael Wolf, director of media and entertainment at McKinsey, Susan Mernit, a blogger and consultant to corporations on media issues and Jonathan Carson, CEO of Buzzmetrics, will participate in a panel discussion on the new media and its impact on communications.

David Weinberger, a fellow at the Harvard Law School Berkman Center for Internet and Society, who was senior Internet advisor to the Presidential campaign of Howard Dean, will discuss how the power of the new media brought the Vermont Governor's campaign to national prominence. Weinberger will also share his insights about the current forces impacting the communications environment.

The topic of this year's seminar is a timely one, said Page Society President Thomas R. Martin, senior vice president of corporate relations at ITT Industries, Inc. "With the fragmentation of consumer markets and the mass audience, communications leaders are looking for effective new ways to reach multiple groups of stakeholders, especially key target audiences, with a compelling message. I think our members and their guests will appreciate the depth of knowledge and experience that this talented group of speakers will bring to the table."

Also on the program will be:

• David Martin, CEO of Interbrand, and David Potrack, head of research at CBS, who will discuss the vanishing mass market.
• Norman Wesley, CEO, Fortune Brands, and Anthony Bianco, senior writer, BusinessWeek, who will provide the CEO perspective on meeting the business challenges presented by changes taking place in marketing communications.
• Gary Grates, GM's vice president of internal communications, and Dani Monroe, president and founder of Center Focus International, who will discuss affinity group implications for internal communications.
• Josh Herman, product manager, Acxiom Corp., and adjunct professor of database marketing at American University, who will talk about "From 1 to 1 Million + -- New Ways to Know and Understand Your Stakeholders."
• L. Gordon Crovitz, senior vice president of Dow Jones and president of electronic publishing, and Martin Nisenholtz, senior vice president and president for digital operations at The New York Times, who will discuss what is driving the traditional media business and what's different about 21st century media relations. The panel will be moderated by Brooke Gladstone, executive producer and managing editor of NPR's "On the Media."

For a complete schedule of presentation times, please click here.. The event will include the Page Society's annual case study awards.

To register for the seminar, download a registration form to complete and fax back to 212-922-9198 by clicking here.

The Spring Seminar was organized by a planning committee headed by Chair Paul Capelli, vice president of public relations, Staples, and Co-chair Carol Schumacher, vice president of corporate affairs, Wal-Mart.

About the Arthur W. Page Society

The Arthur W. Page Society is a professional association composed primarily of the chief communications officers (CCOs) of the world's top multinational corporations, and the CEOs of the world's largest public relations agencies. The organization's members also include academics from the leading business and communications schools.

The Page Society is dedicated to strengthening the management policy role of chief communications officers. The Page Society is upheld by management concepts, known as the Page Principles, which have been tested for more than half a century and have earned the support and respect of chief executive officers throughout the country. This year marks the 25th anniversary of the Arthur W. Page Society.