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Page Society Launches New Case Writing Competition for Business Schools and Schools of Communication

Aug 07, 2002

The Arthur W. Page Society has invited students and faculty at more than 1,000 accredited schools of business, communications and journalism to participate in the 2002 Case Writing Competition in Corporate Communications.

The competition, which was inaugurated last year, encourages students at these schools to conduct research that demonstrates the critical role of corporate communications and public relations in higher management. The original case studies that the students and faculty advisors submit will vie for cash prizes and, for the Grand Prize winner, a trip to New York City to be recognized at the Page Society's annual Spring Seminar.

Society President David Drobis said that the cloud that hangs over Corporate America because of the recent scandals and investigations underscores the importance of the communications function in our society. "Now, more than ever," he said, "future business leaders need exposure to the issues affecting a company's trust and credibility with its stakeholders and constituencies. We believe that students who choose to enter this case writing competition will have an opportunity to explore the changing role of public relations as well as more traditional specialties."

Last year's competition drew case studies that covered a wide range of topics. The top prize winners were students from the Mendoza College of Business at Notre Dame. The winning entries are published and distributed by the Page Society and its co-sponsors which this year includes the Council of Public Relations Firms, the Institute for Public Relations and the PRSA Foundation.

About the Arthur W. Page Society

The Arthur W. Page Society is a professional association composed primarily of the chief communications officers (CCOs) of the world's top multinational corporations, and the CEOs of the world's largest public relations agencies. The organization's members also include academics from the leading business and communications schools.

The Page Society is dedicated to strengthening the management policy role of chief communications officers. The Page Society is upheld by management concepts, known as the Page Principles, which have been tested for more than half a century and have earned the support and respect of chief executive officers throughout the country. This year marks the 25th anniversary of the Arthur W. Page Society.