The recent controversies surrounding companies such as Enron, Arthur Andersen, Global Crossing and WorldCom underscore the corporate consequences of losing the public's trust, and the inescapable link that exists between a company's words and its actions. At this year's annual conference, we're going in pursuit of Arthur Page's principle "Prove it with action" by providing an in-depth look at the issue of trust - how to blend corporate communications and corporate behavior successfully to win and keep the trust of the corporation's constituencies.

We have lined up a roster of some of the best minds in the business to share with us their insights, recommendations, and counsel:

* Alan Lacy, the chairman and CEO of Sears, will address what CEOs expect from chief communications officers at a time when forging a clearly visible link between words and actions increasingly matters.

* Francis Fukuyama, a provocative social analyst and university professor, will talk about strategies for restoring trust among a cynical American public.

* Charles Fombrun, executive director of the Reputation Institute, will examine the link between trust, reputation, and corporate image.

* Seb Beloe from SustainAbility, and Ann Goodman, writer for Tomorrow magazine, will be among the panelists who will discuss sustainable development, and why it's important for corporate reputations and safeguarding the trust.

* Paul Begala, a former senior presidential aide in the Clinton Administration, now a noted author and political commentator, will discuss the public sector's approach to communicating in times of crisis.

And those are just some of the compelling, thought-provoking speakers who will be presenting.

The 2002 Arthur W. Page Society annual conference - entitled "Earning Trust: Aligning Communications and Leadership Behavior" - is being held from Sunday, September 22, through Tuesday, September 24, at the Sagamore hotel in Bolton Landing, New York, about an hour's drive north from Albany. To accommodate everyone's travel schedules in a way that maximizes participation in the conference, the meeting will start at 6:30 on Sunday evening and conclude by 11:45 on Tuesday morning.

The Lake George area is a spectacular destination. We'll be staying and meeting at the historic Sagamore hotel - with its colonial architecture and elegant décor - which is located on its own 72-acre island on Lake George. The surrounding countryside will be beautiful in its fall splendor. You may download a hotel registration form by clicking here.

This is a members-only event, so don't miss this opportunity to interact with your Page Society colleagues. Register now by clicking here to download the registration form or by calling the Society office at 212-387-4259.

Make plans now to attend the 2002 annual meeting of the Arthur W. Page Society!