In order to advance its mission of strengthening the management policy role of the corporate public relations officer and emphasizing the highest professional standards, the Arthur W. Page Society, in alliance with the Council of Public Relations Firms and the PRSA Foundation, is issuing a call for original case studies written by business school students that focus on corporate communication and the practice of public relations. The objectives of this competition are to:

• Introduce the practical applications of the core principles that define public relations as a critical function of management to scholars, teachers and students.
• Encourage research that contributes to the profession's body of knowledge and provide practical suggestions on how to improve the corporate public relations function.

Student authors of winning entries and their faculty advisors will be awarded cash prizes and recognized by the country's leading corporate communications executives. The Grand Prize winners will be invited to an Awards Ceremony Dinner scheduled for April 4, 2002 at the New York Palace Hotel.

At the discretion of the judges, total cash prizes as listed below, will be presented to student case-writers and faculty sponsors/advisors. The Special Partnership Prize will be presented to the best case co-authored by a business school student and communications/journalism school student.

To download complete information and Entry Form, click here.

To download the publication "Analyzing A Case Study" by Professor James S. O'Rourke of the Mendoza College of Business at the University of Notre Dame, click here.