Arthur W. Page Society, the leading professional organization for Chief Communications Officers, will present "Becoming Indispensable to Your Organization" a two-day professional development conference that will bring together thought leaders from the private sector and academia to provide corporate communication officers with best practice approaches for increasing their value within their organizations.

Chief Communications Officers (CCOs) today face the added pressure of steering their organizations through a period of unprecedented uncertainty – characterized by severe economic distress, consumer distrust and tarnished reputations. "Becoming Indispensable to Your Organization" will deliver real world insights into how CCOs can successfully advance their organization's agenda and thereby expand their contribution to the organization's ultimate success.

"Chief Communications Officers have a pivotal role to play in helping their CEOs and their organizations capitalize on the opportunities and successfully navigate the challenges of the current environment," said Perry Yeatman, Senior Vice President, Corporate Affairs, Kraft Foods and Chair, 2010 Spring Seminar."'Becoming Indispensable to Your Organization' will feature prominent CEOs and thought leaders who will provide insights and practical advice on how corporate affairs and communications professionals can help their organizations thrive while others falter."

Featured at this year's seminar are some of the industry's most sought after speakers including:

• Andrea Jung, Chairman and CEO of Avon Products: Jung will share her philosophy of leadership including what she looks for in functional leaders. She will describe the essential role she believes communications plays in being on the leading edge of change.
• David Nadler, Ph.D., Vice Chairman, Marsh & McLennan Companies, Inc.: Nadler will provide his perspective on the changing nature of corporate Boards of Directors and how CCOs can deal effectively with this important stakeholder body.
• Dr. Bob Cialdini, Psychologist, W.P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, Arizona State University: Cialdini will discuss how CCOs can learn to influence others and create more personal and functional value.

In addition, the seminar will host an interactive panel discussion with leading executive recruiters who will present their interpretation of bridging organizational needs with CEO challenges and the skills and experiences necessary for the CCO of today.

"Becoming Indispensable to Your Organization" will take place April 08-09, 2010 at the Waldorf=Astoria in New York City. The annual seminar is open to Arthur W. Page Society members and their staff and senior-level communicators. For more information, please visit: http://www.awpagesociety.com/events/content/overview/

About the Arthur W. Page Society
The Arthur W. Page Society is a professional association for senior public relations and corporate communications executives who seek to enrich and strengthen their profession. Membership consists primarily of chief communications officers of Fortune 500 corporations, the CEOs of the world's largest public relations agencies, and leading academics from the nation's top business and communications schools. The Page Society is dedicated to strengthening the management policy role of chief public relations officers. For more information please visit http://www.awpagesociety.com/site/about/

For more information contact:

Anuneha S. Mewawalla
212.400.7959 ext. 102
amewawalla@awpagesociety.com

Eric Kim
646-935-4179
Eric.kim@ketchum.com