Business school bulletin – September 2009
Dec 28, 2009
As seen in Ethical Corporation
Publication date September 2009
Ethical Corporation Magazine, published an online article briefly discussing the Trust Report. The magazine states, "this report is worth a read if only because it bucks the trend in business literature by dwelling on the upside, not the downside, of the current financial turmoil." The article highlights key points from the report, such as its focus on the public's willingness to assume vulnerability, trust creation as a starting point for discussion and the three core components to rebuilding trust: mutuality (joint values), balance of power (shared risks and opportunities) and trust safeguards (limited vulnerability).
