Bankruptcy of Trust: Redefining Values to Safeguard Your Reputation
Dec 28, 2009
As seen in PR News Online
Publication date June 29, 2009
The article presents some highlights from the Trust Report by the Arthur W. Page Society and the Business Roundtable Institute for Corporate Ethics and outlines some of the strategies communications executives should consider in rebuilding trust and to safeguard reputations. The article quotes Roger Bolton, past president of the Page Society and senior counselor, APCO Worldwide, Bob Pearson, president of the Blog Council, and Brian Moriarty, associate director of communications at the Business Roundtable Institute for Corporate Ethics.
