A Corporate member must hold the top corporate communications position and have broad responsibilities with a company that generates at least $2 billion in annual revenue. Nominees from companies with less than $2 billion in revenue may qualify for membership based on an exception.
To qualify for this exception, the company must have a) importance to the economy in creating new approaches and new business opportunities, possibly disrupting existing business models; b) a significant communications executive with broad responsibilities, who is dealing with complex issues similar to those facing CCOs of standard eligible companies; and c) a market value equal to or greater than that of the average $2 billion revenue company, which is currently about $2 billion.
No other exception criteria currently exist. However, the Board of Trustees may make exceptions to company revenue on a case-by-case basis.
An Agency member must be the CEO of an agency with annual fee revenue of at least $5 million for the previous five years and be recognized as providing substantial strategic counsel to the C-Suite of major corporations, particularly Fortune 500 and Global 500 companies. If part of a holding or parent company, the agency must compete as a distinct brand and have its own discrete management structure with clear responsibility for that agency and its brand. The CEO must be accountable for delivering financial performance consistent with the $5 million requirement. Also considered for membership will be appropriate management at the holding company level.
An Educator member must:
Non-Profit and Government members must hold the top communication position in their organization and have broad responsibilities, as well as meet the following criteria:
The member's organization must also meet the following financial criteria:
Nonprofit Healthcare Institution: Candidates from non-profit health service providers whose primary source of revenue is fee-for-service will be considered under the corporate membership category and will be subject to corporate membership dues. Those whose primary source of revenue is philanthropic contributions will be considered under the nonprofit category and will be subject to nonprofit membership dues.
Executive Search Consultant members must:
Advisory firm members must:
Preference will be given to candidates considered to be thought leaders in corporate communications as evidenced by activities such as leadership responsibility in organizations in the public relations or other industries, published articles, speeches at important forums, and general contributions to our industry.
Reputation Institute members must be the CEO or most senior executive of a non-profit that acts as a research institute or think tank dedicated to advancing knowledge and improving the practice of public relations, with a focus on corporate character, trust and reputation. They must also:
This category is reserved for members who are no longer actively practicing in the profession. Retired members will be those who self-declare as retired and will be listed in our online member and print directory as retired.
Individuals, who because of their contributions to the practice of public relations, have been elected by unanimous vote of the Board of Trustees to be inducted into the Society's Hall of Fame or receive the Distinguished Service Award. Page Honorees receive complimentary membership.
While the Society's current membership is largely North American, many corporate communicators who are based outside the U.S. are active in the Society and we actively encourage others to consider participation. Wherever they are situated, Society members have access to full membership benefits – from conference and committee participation to networking with others in the Society.