Corporate Vice President - Public Affairs and Corporate Communication
Johnson & Johnson

Ray Jordan is Corporate Vice President, Public Affairs and Corporate Communication for Johnson & Johnson, and is responsible for public relations and corporate communication for the worldwide health care products company. He currently oversees the public affairs responsibilities and activities of the company's widely decentralized family of more than 230 operating companies in 57 countries around the world. He joined Johnson & Johnson in September, 2003, as Vice President Group Communication, where he was senior consulting partner in Corporate Communication, focusing on strategic communications for the Medical Devices and Diagnostics Group.

Prior to joining Johnson & Johnson, Ray was Vice President, Communications and Information for Pfizer, Inc. where he developed extensive experience in public relations, corporate communication, information resources, and health policy and financial communication, through a wide range of positions with Pfizer over the course of 17 years.

Ray has also served the industry as past chair of PhRMA's Public Affairs section, current chair of the National Pharmaceutical Council's User Group. He is a member of the Board of Directors of the Foundation for American Communications, and is on the Board of Trustees of the Institute for Public Relations. He is also a member of the Arthur W. Page Society and the Public Relations Seminar Committee.

He is a graduate of Yale University and earned an MBA in marketing and finance from Columbia University. Ray began his career as a reporter for a regional daily newspaper and then made an early career move into finance and systems analysis of business and marketing processes, first with Bristol-Myers, then Dun & Bradstreet, and then in a management consulting company he co-founded in 1979.

Ray and his wife, Karen, have four sons and currently reside in Westport, Connecticut.

Vice President, Communications
Lundbeck Inc.

Sally Benjamin Young is Vice President of Communications at Lundbeck Inc. in Deerfield, IL, which was formed after the acquisition of Ovation Pharmaceuticals by H. Lundbeck A/S in Denmark. In this role, she created the organization's first communications function, leading all external and internal communications, including corporate positioning, branding, product public relations and issues management. In addition, she launched the company's first government affairs function and played a key role in the company's successful integration into the global Lundbeck organization.

Prior to joining Ovation, Sally was Vice President of Corporate Communications at Baxter International where she led a global team responsible for all external, internal and web-based communications for the company. During her tenure, she led the company through a global product crisis and launched its first global threat management program, managed the transition of CEOs and two significant corporate restructurings, oversaw the organization's sustainability program and introduced a new brand platform.

A communications strategy expert with nearly 30 years of experience managing award-winning healthcare marketing and communications programs for corporations, agencies and non-profit organizations, her experience spans pharmaceuticals, managed care, risk management and hospitals for such organizations as G.D. Searle & Co., Caremark International, Boots Pharmaceuticals and Memorial Sloan-Kettering Cancer Center.

She was named by PR Week magazine in 2000 as one of the nation's top 50 corporate healthcare public relations professionals and by Modern Healthcare magazine in 2002 as one of the 100 Most Powerful People in Healthcare.

Ms. Young is past president of the Society for Healthcare Strategy and Market Development of the American Hospital Association. She also serves on the Board of Directors for CommunityHealth, a Chicago-based health clinic providing free care to the uninsured, on the Board of Overseers of the Tufts University Friedman School of Nutrition Science and Policy, and on the Board of Trustees of the Arthur W. Page Society.

Senior Vice President - Global Communications
SAP AG

As senior vice president of Global Communications for SAP AG, Herbert Heitmann leads all communications activities for SAP stakeholders around the globe, including investors, customers, partners, employees, and the general public. He is also responsible for the corporate reputation building and management. In his role, Heitmann acts as an advisor to Henning Kagermann, CEO of SAP AG, regarding all aspects of communications strategy.

Heitmann has more than 15 years of experience in corporate and public communications. He has a wide range of past experience in the public and private sector, from research and development at leading corporations including Procter & Gamble (P&G) and Henkel, to a political advisory role in Germany's parliament. Throughout his professional career, Heitmann's main focus has been on driving effective communications among very diverse stakeholders.

Heitmann joined SAP in 1998 as a speechwriter for Hasso Plattner (an SAP co-founder and currently chairperson of the SAP Supervisory Board) directly from the German Parliament where he served as a political consultant on technical, educational, and scientific issues. He played a strategic role in several political campaigns and cross-party negotiations, for example, on issues ranging from the future of nuclear power in Germany, to the European Space Station and the creation of Germany's first law on genetic engineering. He also participated in an exchange program with the United States Congress.

Prior to his tenure in the German government, Heitmann worked as a chemical engineer, responsible for paper products design optimization at P&G; the automation of consumer testing at Henkel; and efficiency gains in the gold refinery process at Johannesburg Consolidated Investments.

Heitmann is a member of the Arthur W. Page Society, a professional association that aims to strengthen the management policy role of senior communications executives and is also an associate of the European Round Table of Industrialists, where he heads up their communications task force.

Heitmann earned his doctorate in chemical engineering from the University of Dortmund, Germany.

Senior Vice President, Government Affairs and Corporate Communications
Waste Management, Inc.

Barry H. Caldwell is responsible for leading Waste Management's government affairs, corporate communications, and community relations and public sector services activities. Waste Management, Inc., based in Houston, Texas, is a FORTUNE 200 company with revenues of approximately $13 billion and 50,000 employees.

Barry joined Waste Management from CIGNA Corporation, the Philadelphia-based health insurance and retirement products provider, where he was Vice President, Government Relations. Before CIGNA, he was Vice President, Federal Affairs for the Pharmaceutical Research and Manufacturers of America.

Before that position, he worked for United States Senator Arlen Specter, first as counsel to the senator and later as his Chief of Staff. Caldwell began his career as an attorney with Kutak Rock & Campbell and then Cole Corette & Abrutyn, both Washington, D.C. law firms.

Barry serves on the boards of Keep America Beautiful, the nation's leading community improvement network, and the Environmental Industries Association, the trade association for the private waste services industry.

Barry holds a bachelor's degree from Dartmouth College in Hanover, N.H., and a juris doctor degree from Georgetown University Law Center in Washington, D.C.

CEO,
Echo Research Ltd.

Sandra Macleod, Chief Executive of leading global research firm, Echo Research, has more than twenty five years' experience in communications and reputation analysis and evaluation.

Author and lecturer across five continents, Sandra has contributed to books on professional accountability and corporate responsibility.

Cited as 'among the 100 most influential people in PR in the last 21 years', Sandra is the first international Board Member and Trustee of the Institute of Public Relations (USA), a Fellow of the Institute of Public Relations (UK), Freeman of the City of London Guild of Public Relations, Member of the Market Research Society, Editorial Advisor to the Corporate Communications Journal, and Companion of the Chartered Institute of Management. She has also served as Board Member of the DTI's Business Links and is on the Board of the Finance and Performance Review Committee of the Prince of Wales' International Business Leaders Forum (IBLF).

With 165 employees and analysts in offices in Europe and North America, and research centres across Asia and South America, Echo works for a quarter of the FTSE and Fortune 100 companies, and also has clients in the Public Sector and NGO community. Providing objective and thorough media content analysis and stakeholder studies, Echo Research is on the Register of Expert Witnesses.

ISO-accredited and a full participant in the United Nations Global Compact, Echo has increasingly focused on the challenges of corporate social responsibility and corporate governance, with a particular emphasis on helping its client base to understand the views and impact of key stakeholder groups.

As seen in Digital Savvy Blog
Publication date January 6, 2009

In this blog post, blogger Ruth Ann Barrett asserts that the title of "corporate relationship officer" better suits the role of the current communications officer and advocates four specific priorities for the officer. The post highlights the recommendations made by the Arthur W. Page Society report, "The Authentic Enterprise" in particular: "leadership in defining and instilling company values, leadership in building and managing multi-stakeholder relationships, leadership in enabling the enterprise with "new media" skills and tools, and leadership in building and managing trust, in all its dimensions."

http://digitalsavvy.blogspot.com/2009/01/four-priorities-of-corporate.html

As seen in PRWeek
Publication date January 23, 2009

Authored by past president of the Page Society and senior counselor to APCO Worldwide, Roger Bolton, the article provides a side by side comparison of the recommendations of "The Authentic Enterprise" with the Obama Administration's public relations strategies. Bolton observes that the administration's strategies seem to be holding true and fair with the report's recommendations. Bolton concludes, "by seeking to build a relationship of trust, President Obama is giving himself a fighting chance to enact his agenda and attain his lofty goals. Business ought to do the same."

http://www.prweekus.com/pages/Login.aspx?retUrl=/Building-trust-will-help-boost-business/article/127686/&PageTypeId=28&ArticleId=127686&accessLevel=2

As seen in PRWeek
Publication date March 26, 2009

In this PRWeek column, Julia Hood discusses the Arthur W. Page Society's new Future Leader's Experience, "a two-year program designed to cultivate the next generation of PR leadership through intensive development work in business disciplines and leadership skills." Page Society president, Maril MacDonald, expresses dissatisfaction at the industry's inability to articulate the vision and mission of public relations professionals. This ambiguity is what prompted members of the Page Society to launch the new program, she explains. Hood notes that the leadership program demonstrates much needed direction taken by the Page Society since, for a long time, outsiders viewed the Society "as little more than a networking club, without a dynamic mission." According to Hood, the leadership program is on its way to helping the Page Society "strive for a new level of relevance and engagement."

http://www.prweekus.com/pages/Login.aspx?retUrl=/Page-takes-serious-steps-to-prepare-tomorrows-leaders/article/129505/&PageTypeId=28&ArticleId=129505&accessLevel=2

As seen in PR-Specialist with a broad mandate Blog
Publication date February 26, 2009

This article provides an extensive overview of the Arthur W. Page Society report, "The Authentic Enterprise." The article presents the main points of each section and proceeds to highlight the Page Principles. A link to the executive summary of the report is also included. This article is in Russian. 

http://pr-maslennikov.livejournal.com/184357.html

As seen in Edelman Change and Employee Engagement
Publication date April 7, 2009

This Edelman blog summarizes some key points made by speaker Ron Kirkpatrick, national manager, executive/internal communications for Toyota Motor Sales, USA and Juanita James, chief marketing and communications officer at Pitney Bowes at the Arthur W. Page's 2009 Spring Seminar. The presentations by both executives emphasized that the critical aspect in effectively engaging employees is the credibility of leadership and the trust within the company.

http://edelmanchange.blogspot.com/2009/04/report-from-arthur-w.html

As seen in Observatorio da Imprensa
Publication date April 14, 2009  

In this article in a Brazilian magazine, Page Society member, Paulo Nassar summarizes the events of the Arthur W. Page Society's Spring Seminar. In great detail, Nassar describes the theme addressed by Page Society members at the conference, "Influence in the Midst of Uncertainty" and comments that Vijay Vaitheeswaran, correspondent for The Economist, and Charles Gasparino of the New York Post and editor of CNBC stood out as the most notable speakers. Nassar concludes by saying that the conference left the participants with the message that it is "time for a radical separation between the work of public relations and journalism, for the good reputation of the two activities." This article is in Portuguese.

http://observatorio.ultimosegundo.ig.com.br/artigos.asp?cod=533FDS009

As seen in Terra Magazine
Publication date June 6, 2009

In this Brazilian magazine, Page Society member Paulo Nassar has published an in-depth review of the Tuck Symposium. He provides an overview of the issues addressed in each session of the symposium and describes it as a "working meeting in which the high command academic and professional fields of American business communication, public relations, media and administration share their brains to analyze complex situations which threaten the world and business." This article is posted in Portuguese.

http://noticias.terra.com.br/imprime/0,,OI3808803-EI6786,00.html