Trust. It's essential to a functioning economy. It's a competitive advantage for companies. It's the bedrock of personal and business relationships. It's something that is built over time through consistent performance, transparency and mutuality. When it's lost, it takes enormous resources to recapture.

The newest report from the Arthur W. Page Society looks at "The Dynamics of Public Trust in Business - Emerging Opportunities for Leaders." A joint project with the Business Roundtable Institute for Corporate Ethics, the new report is available here. For an Executive Summary, click here.

To read the press release about this new report that launches a major collaborative effort to identify emerging opportunities for leaders, click here.

To view BusinessWeek.com video coverage of the report click here. For Economist.com coverage click here. Watch an interview with PRWeek here.