The Arthur W. Page Society held a European event in Amsterdam on October 10th where Jon Iwata, senior vice president, marketing and communications, IBM Corporation and incoming Page Society chairman presented on the New Model for Corporate Communications, the next phase of a thought leadership program from the Page Society. Maril MacDonald, CEO of Gagen MacDonald; Hans Koeleman, Director Corporate Communications, KPN NV; and Herbert Heitmann, EVP External Communications, Royal Dutch Shell joined in a round-table discussion about the New Model and its applications. European Page Society members from companies including KPN, Shell and Orkla participated in the meeting along with some prospective members from companies like ING, Taylor Bennett & Ordina. The meeting generated a lively discussion about a growing recognition among leaders of the importance of advocacy, the need for  improved listening and wider skills development and the challenges of engaging some senior management beyond short-term financials. The round-table discussion was preceded by a private tour of the popular interactive visitor attraction, the Heineken Experience, and followed by dinner in Heineken’s Board Room. Sean O’Neill, chief corporate relations officer of Heineken, sponsored the event. Sandra Macleod, CEO, Echo Research Ltd. and Sean O’Neill organized the Page Society European event.