Dear Members,

Trust in business, and its erosion relative to increasing stakeholder expectations, is placing values and culture under pressure on the board room table. Never before has the role of communication become so fundamental to sustainable success of our organizations.

Please join us at the Arthur W. Page Society's 2010 Annual Conference to consider the implications of these issues for your leadership, for your peers, for you. This year's conference, Being Indispensable: Culture as a Competitive Advantage, will take place on September 26-28, 2010 at the Terranea, Palos Verdes, California. Together with an outstanding line up of speakers and panelists, we will explore the lessons of major crises such as the BP Gulf disaster, the challenges of building trust across cultures, the opportunities for improved partnership with other functional leaders, the new thinking about engaging GenY, the practical ways experts harness social media, and above all, how truly connected CCOs nurture and develop culture to meet the demands of increased transparency, complexity and change.

Our agenda features compelling leaders on culture and transformation, such as Gary Kelly, Chairman, President and CEO of Southwest Airlines and, Lenny Mendonca, Chairman of the McKinsey Global Institute, active commentators such as NBC News' Anne Thompson and America's leading pollster, Frank Luntz, along with an impressive panel of experts on social media and functional leadership. We'll also hear from the CCOs of tomorrow during a panel from our Future Leaders program participants.

As always, the conference ensures we reconnect with friends and colleagues through a number of great networking events. We invite you to explore this Web site for more details. As an added incentive if you register before August 9, individual members will save $400 and educators will save $150 off of the registration fee.

We look forward to having you with us for this significant event,

Best wishes

		Sandra Macleod Conference Chair CEO, Echo Research Ltd.				Gary Sheffer Conference Co-Chair VP, Corporate Communications and Public Affairs, GE