Introduction to “Values Under Stress”
Raymond Jordan, Corporate Vice President, Public Affairs and
Corporate Communication, Johnson & Johnson, and
Chair, 2009 Annual Conference

In a completely candid talk, Galvin shares details about his
experience at iconic Motorola and being forced out from a
family founded and run-company. Galvin will give his
reaction to what happened at Motorola sifting through the
filter of values under stress and opinion of where the
company is today.

Introduction
E. Ronald Culp, Managing Director, Ketchum,
and member, Annual Conference Planning Committee

Keynote Speaker
Chris Galvin, Chairman and Co-Founder of Harrison Street
Capital LLC, Former Chairman and CEO of Motorola, Inc.

Dr. Nancy Snyderman has reported on wide-ranging
medical topics affecting both men and women and has
traveled the world extensively, reporting from many of the
world’s most troubled areas. Dr. Snyderman will discuss the
physical impact of stress today on the individual and ways
of coping with stress.

Introduction
Raymond C. Jordan, Corporate Vice President,
Public Affairs and Corporate Communication,
Johnson & Johnson, and Chair, 2009 Annual Conference

Keynote Speaker
Dr. Nancy L. Snyderman, Chief Medical Editor, NBC News

Social media campaigns are often heavy on tactics like Facebook
and Twitter and light on strategic framework. Discover how to
apply strategic discipline to social media campaigns across
functional silos like public relations, marketing and more.
Social media expert Kami Watson-Huyse and the Wieck Media
staff will examine real-world case studies, and provide insights
on how to stay out of trouble while making a measurable impact
with corporate social networking.

Welcome Remarks
Maril Gagen MacDonald, Chief Executive Officer, Gagen MacDonald, and President, Arthur W. Page Society

Getting the Most out of Your First Annual Conference
Thomas R. Martin, Executive-in-Residence, College of Charleston
Thomas P. Nicholson, Executive Director, Arthur W. Page Society
Matthew P. Gonring, Consultant, Gagen MacDonald,
and member, Annual Conference Planning Committee

Group Photo

Entertainment: Josh Moshier,
The Moshier-Lebrun Collective

Welcome and Introduction of New Members
Maril Gagen MacDonald, Chief Executive Officer, Gagen MacDonald, and President, Arthur W. Page Society

“Managing Abrupt Stress”

In an industry that has frequently faced significant economic downturns
as well as other chronic and uncertain external factors (like the volatile
price of oil, unstable weather patterns, and global unrest just to name a
few), hear how US Airways was challenged in a different way by the
very abrupt stress caused when Flight 1549 went down in the Hudson River.

Introduction
Elise Eberwein, Senior Vice President, Corporate
Communications,US Airways

Speaker
Doug Parker, Chairman and Chief Executive Officer, US Airways Group, Inc.

Participants are welcome to drop in anytime before the conference
commences, during breaks and after the conference concludes.

Opening Remarks
Sandra Macleod, Chief Executive Officer, Echo Research,
and Vice Chair, 2009 Annual Conference

John joined CDW as a public company in 2001 and was at the helm
when it went private in 2007. He has a broad perspective from more
than 30 years as a top executive in the technology, airline and
telecommunications industries. CDW’s unique culture contributes to
the company’s reputation as one of America’s best places to work.
John has been nurturing this culture and the values that drive it under
both public and private ownership, while facing many challenges
confronting the technology industry during the last several years.

Introduction
Matthew P. Gonring, Consultant, Gagen MacDonald,
and member, Annual Conference Planning Committee

CEO Speaker
John A. Edwardson, Chairman & Chief Executive Officer, CDW

Simon Walker, Chief Executive , BVCA – The British
Private Equity & Venture Capital Association – will
examine the challenges and battles from the world of
finance, drawing parallels from his experiences in politics,
business and even the Monarchy, to outline lessons for the
corporate world.

Introduction
Sandra Macleod, Chief Executive Officer,
Echo Research, and Vice Chair, 2009 Annual Conference

CEO Speaker
Simon Walker,
Chief Executive Officer, British Venture Capital Association

Darden is the world’s largest full-service restaurant operating company,
with 1,700 restaurants in North America, 180,000 employees and serving
400 million meals annually. At Darden, we believe that our guests can
never have a better experience than our employees, so our culture is based
on treating our employees right. In challenging times, this is even more important.

Introduction
Bob McAdam, Senior Vice President,
Government and Community Affairs, Darden Restaurants

CEO Speaker
Clarence Otis, Jr., Chief Executive Officer, Darden Restaurants

Perry Yeatman, Senior Vice President, Corporate Affairs, Kraft Food,
Chair, 2010 Spring Seminar

What are the counterintuitive insights about the circumstances that court
choking? Experts advise us to take our time, slow down the delivery,
don’t be nervous. Is that the best advice? Professor Beilock’s studies
of how the brain works under stress will yield surprising insights about
who is most likely to fail under pressure and what to do to prevent choking
from occurring.

Introduction
Rich Jernstedt, Executive Vice President and Senior Partner,
Fleishman-Hillard, and member, Annual Conference
Planning Committee

Speaker
Dr. Sian L. Beilock,
Associate Professor of Psychology at the University of
Chicago

The events of the past year have only underscored how dramatically the
top job has changed in the last decade. Satisfying shareholders and
keeping an eye on the bottom line is no longer enough. CEOs have to
keep an eye on multiple bottom lines, and be attuned to multiple
constituencies. Can any one person do this job?

Introduction
Kathleen M. Fitzgerald, Chief Communications Officer, KPMG LLP
and Global Head of Communications, KPMGI, and member,
Annual Conference Planning Committee

Speaker
Alan Murray, Managing Editor, The Wall Street Journal

Refreshments will be served.

At the epicenter of the current crisis, each of the panel members has
faced some of the toughest communication challenges in recent times.
How have they successfully managed communications to stakeholders,
while also maintaining corporate values? The panel will present strategies
and insights for the CCO from leading CCOs.

Moderator and Introduction of Panel
Kathleen M. Fitzgerald, Chief Communications Officer, KPMG LLP and Global Head of Communications, KPMGI

Panelists
Nick Ashooh, Senior Vice President, Communications,
American International Group
Steve Harris, Vice President, Global Communications,
General Motors Corporation
Jon M. Diat, Head of Media Relations, Citigroup

Welcome
Brendan Reilly, Alderman, 42nd Ward, City of Chicago

This session serves as the 2009 Annual Business Meeting
for the Arthur W. Page Society. It includes an update on all
key initiatives, the announcement of the 2010 president
and election of new trustees.

Chris will look not only at how “traditional media”
integrates the new, social media, but will also explore the
“downsides” of social media including issues of trust,
credibility, misuse and abuse.

Introduction
Kirsten Gorsuch, Vice President, Corporate Communications, Medtronic, Inc., and member, Annual Conference Planning Committee

Chris Cramer, Global Editor, Multi Media, Reuters

Arguably, PR seems to have lost its way in the last ten years,
and maybe guilty of over claiming what can be achieved
via PR alone. On the other hand, the marketing and
advertising worlds are facing fundamental changes in their
traditional business models and actively embracing social
media and “integrated” approaches. Either way, both
functions are rethinking their roles and responsibilities.
With declining levels of trust and greater need for speed
and innovation, which one will come on top?

Moderator and Introduction of Debates Group
Sandra Macleod, Chief Executive Officer, Echo Research,
and Vice Chair, 2009 Annual Conference

Debate Group
Clarke L. Caywood, Ph.D., Professor, Integrated Marketing
Communications, Northwestern University
Peter Horowitz, Chief Marketing Officer, Shearman &
Sterling, LLP
Jon Iwata, Senior Vice President, Marketing and
Communications, IBM Corporation
Tim Johns, Vice President, Corporate Communications, Unilever

Where do we turn for our values when things get tough?
Was the credit crisis avoidable or inevitable? Is global
government intervention necessary, or inappropriate?
Can the media present bad news without aggravating it,
or good news without cheerleading?

Introduction
Catherine V. Babington, Vice President, Public Affairs, Abbott,
and member, Annual Conference Planning Committee

Speaker
Rick Santelli, On-Air Editor, CNBC

Raymond C. Jordan, Corporate Vice President, Public Affairs and
Corporate Communications, Johnson & Johnson and
Chair, 2009 Annual Conference

Join your colleagues for a member-to-member networking
luncheon featuring discussion leaders. Each round table
will be facilitated by a Page Society member with critical
insights on topical issues.

Discussion leaders include:

Cathy Babington, Vice President, Public Affairs, Abbott
Healthcare Reform Update

Steve Cody, Managing Partner, Peppercom Strategic
Communications
The Role of Comedy and Humor in Improving Employee Morale:
Humor can be a powerful morale builder with staff. It can also arm
you and your business development teams with a critical point of
differentiation. Join a hands-on discussion that will touch on ways
in which comedy can make a difference within your organization’s
culture.

Fred Cook, President and Chief Executive Officer, GolinHarris
Authenticity Applied (subject of Get Real Book)
Fred will lead a discussion on how to apply authenticity based on
a 12-step program called “Get Real” that his agency has developed.
He will provide research and roadmaps on how an organization can
tap into its history, people and products to tell a compelling story.”

Ron Culp, Partner & Managing Director, Ketchum
Social Media: Teaching Old Dogs New Tricks:
Admittedly a late adopter, Ron’s foray into social media has
Surprised him as his blog, Culpwrit, generates more than 30,000
hits a week. Keeping up with Twitter, Facebook and a blog is
both time consuming and fun. This table will discuss how
non-Millennials can become more engaged without becoming
overwhelmed.

Aedhmar Hynes, Chief Executive Officer, Text 100
Social Media: Business in the age of a blink – when nanoseconds
count.

Sandra Macleod, Group CEO, Echo Research
Insights: Using research to engage and align senior management
with strategic communications.

Trudy Sullivan, Senior Director, Corporate Affairs, Micron
Technology
Leadership: Using strength-based leadership to creating compelling
change-related communication.

Patti Temple Rocks, Vice President, Global Public Affairs,
Brand and Reputation, The Dow Chemical Company
Reputation Rebuild and Recovery:
Dow has recently been through very difficult business conditions
- as have most companies – our CEO describes ours as “near death.”
This discussion will focus on how and when to move from recovery
to rebuild.