Marta Newhart is a savvy communications leader with more than 20 years’ experience driving marketing, brand, and communications strategies for Global Fortune 100 companies.
In her roles, she has helped shape and share each company’s business vision, values, and priorities—often navigating the conflicting needs and views of diverse audiences in highly regulated industries such as healthcare, energy technology and aerospace. Not coincidentally, these industries are also supremely aware of how a crisis can have a long-term impact. The leaders in these industries have depended heavily on Marta to formulate strategies to help minimize the fallout.
Effective communications drives business results – and Marta has made this her life’s work. She began her career at The Boeing Company, advancing through the ranks to eventually run both defense and commercial communications, and picking up a PRSA Prism Award for cultural change and employee relations along the way. More recently, she drove the global communications strategy for Johnson Controls, a multinational leader in intelligent buildings, efficient energy solutions, integrated infrastructure and next generation transportation systems and Covidien (acquired by Medtronic) a global healthcare solutions and medical technologies provider.
In nearly all her roles, Marta has been the most senior Latina executive - worth noting not because she chose to identify herself as such, but because through her words, actions and priorities, she has exemplified how diversity of thought and authentic engagement drives business growth.
Her team members describe her as resilient, authentic, fun, and inspiring. Her career has also been marked by mobility: she’s lived in Beijing, China, Buenos Aires, Argentina, Seal Beach, Seattle, Boulder, and Milwaukee.
In the discussion on diversity, Marta will challenge you to dig deep, to look inside and pull out the best of your organization. She’ll invite you to create a future with clear intention; to transform the way you lead through Communications, and to truly harness the power of diversity by flipping D&I initiatives on their head. It’s no longer about an organization defining employees; it’s about individuals defining the organization.
Marta holds an MBA from Pepperdine University and a bachelor’s degree in international business and international communications from the University of Washington. She is passionate about helping those with special needs, and sits on the Board of Directors for Special Olympics.
Marta and her husband have two talented children and a lovable golden retriever.