Darcy Keller is a skilled and dynamic global communications and marketing executive with a strong track record of conceiving and delivering strategic, international campaigns across a wide range of areas, including integrated marketing and communications, reputation, crisis and change management, financial PR, media relations, branded content, thought leadership, influencer engagement and employee communications.
Keller is a director on the FT Group’s executive board, responsible for corporate governance, global strategy and digital transformation. She has earned a reputation for being a diplomatic consensus builder and respected advisor to the chief executive, editor and a shareholder liaison.
As chief communications & marketing officer at the FT, she oversees global communications, brand, commercial, and retail marketing, partnerships and events. She manages a large international team based in London, New York, Hong Kong and Manila, and is a recognized cultivator of world-class talent and a collaborative culture.
Keller has held a number of senior positions since joining the FT in 2007, including senior vice president of corporate affairs for the Financial Times and Pearson Professional, global director of communications, head of the global press office and head of communications in the Americas.
During her tenure, the FT has gained a wide reputation for leadership and innovation in media, embodied by the success of the FT’s digital access model and award-winning products such as the FT web app and fastFT. The FT was named Media Brand of the Year (2015 & 2017) and Media Company of the Year (2017) at the British Media Awards, Most Innovative Publisher at the Drum Digital Trading Awards (2015), and Publisher of the Year at the Digiday Awards Europe (2016).
The communications and marketing team has also earned many honors on her watch, including Marketing Team of the Year at the British Media Awards (2017), PR Week Awards for Global In-House Team of the Year (2015 & 2017) and Best Employee Communications Campaign (2014), Best Brand Awareness Campaign at the International News Media Association Global Media Awards (2017), a MarCom Platinum Award (2015), PR Daily’s Media Relations Award (2016) and more. The team’s work also appeared twice in Campaign magazine’s ‘Top 10 press ads of 2016’.
Keller serves on the executive committee of Digital Content Next, the board of The Arthur W. Page Society, and is a member of Wisemen and PR Seminar. She has featured in PR Week’s Global Power Book (2015, 2016, 2017), The Holmes Report’s “Influence 100” list (2017), and was named one of FOLIO: magazine’s ‘Top Women in Media’ (2015).
Prior to joining the FT, Keller developed programs at The Paley Center for Media’s industry think tank, the Media Council. She previously worked for the late Liz Carpenter, a renowned journalist, author and former press secretary to Lady Bird Johnson.
Keller holds a BA in journalism from the University of Texas at Austin where she was a senior fellow in the College of Communication and graduated with high honors.
She resides in Brooklyn with her husband Jarrett and two cats Taj and Pepino.