Oscar Munoz deeply understands the power of building and rebuilding community, as evidenced by his work over the past two years leading United’s turnaround. In both his opening remarks and in a follow-on conversation with Page Member Corey duBrowa, he will share his insights, lessons, and stories about the criticality of connection and communication -- emphasizing the role that CCOs and shared purpose are playing in United’s journey to be the best airline for its customers, employees, and everyone it serves.
Given the realities and complexities of building community in a divided world, inclusion is much more than a moral imperative – it is a strategic necessity. Today’s CCO needs personal, visceral experience of the power of inclusion in order to build more effective communication teams and to help their executives with complex communication and business strategy that addresses an increasingly diverse set of stakeholders. Internal and external community building require a consideration of a wide variety of constituencies who are diverse in many ways, including geography, generation, gender, and race and ethnicity. This session will address the distinct advantages of a diverse communications team and the essential need for CCOs to better understand how diversity and inclusion undergird the counsel they provide to the C-suite.
This session will provide a refreshing bi-partisan glimpse into the challenges the United States faces in maintaining a sense of “community” on a national scale. Two of the country’s most experienced and skilled political communicators will share their perspectives on the current divisive political scene and Page member Bob Feldman will engage them in a revealing conversation about what it will take to find common ground moving forward.
Many people are familiar with Sebastian Junger’s award-winning work. In his latest book, Tribe: On homecoming and belonging, he combines history, psychology, and anthropology to explore what we can learn from tribal societies about loyalty, belonging, and the eternal human quest for meaning. In this compelling session, he will tie together the themes from Tribe with the challenges facing business, society, and culture today - explaining why we are stronger when we come together, and how to achieve a “tribe mentality” even in today's divided world.
The military has always understood the power of strong personal connections. Every day they focus on building community, high performing teams, shared decision making, and how environment influences mission. The military has also long excelled in incorporating a wider range of stakeholders into their community such as military families, veterans, and
other supporters. Dan Goldenberg and Bob Schoultz will share insights into the value of inclusiveness and the true power of strong teams and strong communities. Schoultz will explain the crucial role of the Navy Seal Ethos in building shared belief, connection, and community.
In recent weeks, Annual Conference participants responded to a survey asking about the topics they would most want to discuss with their peers at this event. In response, these conversations offer the opportunity for member-to-member dialogue around the topics that generated the most interest. These discussions will help you think through your most pressing issues and explore your most compelling areas of interest. You will receive your topic and room assignment during lunch at the event.
The options are:
Convergence of Communications & Marketing - You and your peers will discuss the implications of the continued convergence of PR and Marketing, from both the corporate and agency perspectives.
C-Suite Leadership - This conversation will be about how CCOs are shaping global business strategy by challenging C-Suite peers to think creatively about possible futures.
Challenges of the Current Media Environment - You and your peers will discuss how the media environment is evolving and how you are managing the implications of those challenges.
Engaging Communities Around Corporate Purpose - This discussion will center on establishing a unifying corporate purpose to engage internal and external stakeholder groups.
Impact of Machine Learning, Automation & AI - You and your peers will discuss the realities of AI and automation and challenge each other to consider what's ahead for your organizations.
Social Issues & Activism - This conversation will focus on how you and your peers are contending with growing expectations that enterprises engage on social issues.
The Future of Page: Our Mission & Members - This special discussion allows members to weigh in on the strategic direction of the Page Society in terms of its mission to strengthen the leadership role of the CCO, and how it can better serve members in the future.
Chris O’Neill, CEO of Evernote and former head of Global Business Operations at Google X, will talk about how technological innovation and disruption is redefining the challenges and opportunities to building community in the form of great teams and successful companies. His role as a key player in Silicon Valley informs his perspective on the ways in which technology and community are inextricably linked. Following his remarks, Ed Lee, the Managing Editor of Recode, will interview O’Neill and open the conversation up to the audience.
How companies build a sense of community internally has changed dramatically over the past 10 years. In this session, the presenters will talk about how their companies engage employees and create a sense of community internally in today’s environment, and why it’s important from a business perspective. Building community and engaging employees in a global organization can be especially challenging, with the consideration of multiple regions and cultures. The presenters will share examples of how they manage these challenges, and create communities at work that match the culture and purpose of their organizations. They will also explore specific nuances between regions. A significant amount of time in this session will be reserved for peer-to-peer interaction around this important topic.
One of the most important things a successful sports organization can do is build a strong fan base. Anyone who has ever supported a sports team understands that fans constitute a unique type of community. With a strong sense of place, loyal fans, and high-performing teams, sports can teach CCOs a great deal about building community and connection. In this session, you’ll be inspired, instructed and immersed in the ways in which you can create connections between your internal and external advocates.
The foundation of community is shared experience. In this session, we will learn how even brief experiences can alter the course of relationships and lives. The New York Times bestselling author of Switch and Made to Stick will talk about his new book, The Power of Moments which explains why certain moments can jolt and change us—and how we can learn to create these extraordinary experiences. Heath will explore how our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection and how CCOs can use this knowledge to create powerful moments in the course of their work with a wide range of stakeholders.
Properly conceived and executed, a strong brand is a powerful focal point for a community. This on-stage exchange will explore the link between brand and community from a number of perspectives, underscoring how passion fuels community and how powerful community initiatives can, in turn, impact and strengthen brands. You’ll learn why all brands should be thinking in terms of building community, what successful brands are doing to build it and why brands who ignore this trend will be left behind.