- Annual Conference
28th Annual Conference
- The Four Seasons Washington DC
- Sep 11 - 13, 2011
Multi-speed economy, corporate ethics meltdown, the social media revolution, convergence of business and government, and rapidly evolving social expectations — all pose unprecedented challenges for the Chief Communication Officer. The 2011 Annual Conference of the Arthur W. Page Society examined how CCOs can navigate this complex new environment and its implications for corporations. The conference provided critical insights into how CCOs can be the leaders and drivers of change in their organizations, foreseeing what’s next on the horizon in an increasingly global world where sustainability concerns are forcing businesses to rethink how they conduct business.
Saturday, September 10, 2011 |
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| 5:30 p.m. Hotel Lobby |
Begin loading via Motor Coach from Four Seasons |
| 6:00 p.m. | Departure to Newseum |
| 6:30–9:00 p.m. Newseum |
Dinner & Reception at The Newseum: AWPS Trustees, Members, Spouses
Welcome and Greeting Introduction Dinner Speaker |
| 9:15 p.m. | Return to Four Seasons |
DAY 1–Sunday, September 11, 2011 |
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| 8:30 a.m.–12 noon
Algonquin & Smithson Rooms |
AWPS Board Meeting & Breakfast |
| 11:00 a.m.–6:00 p.m. Corcoran Lobby |
Conference Registration |
| 12:00 p.m.–1:00 p.m.
Douglass Room |
Joint Board Luncheon: AWPS and the Institute for Public Relations (IPR) |
| 1:00 p.m.–3:00 p.m. Smithson Room |
IPR Board Meeting |
| 2:30 p.m.–3:00 p.m. Corcoran Ballroom |
Opening Remarks Bill Margaritis, Senior Vice President, Global Communications & Investor Relations, FedEx Corporation and Chairman, Arthur W. Page Society Introduction Gary Sheffer, Vice President, Communications and Public Affairs, General Electric; Chair, 2011 Annual Conference and AWPS Trustee |
| 3:00 p.m.–5:00 p.m. Corcoran Ballroom |
Paradox and Principles: A Provocative Conversation about the Real Challenges Facing CCOs Today Prepare to be surprised in this no-holds-barred session. You and your peers will engage in candid conversations about some of the most controversial choices you face as CCOs in a changed world. In the shadow of the U.S. Capitol–where democracy and debate are the order of the day–this session is designed to push past the platitudes, focus on what you care about, challenge your assumptions, and generate honest–and perhaps even heated — discussions.The session will start by examining a case that was a finalist in the Arthur W. Page Society Case Study Competition: “Obliged: Goldman Sachs vs. the SEC.” The conversation around this controversial scenario will tap the collective, pragmatic wisdom of some of the brightest minds in the communications profession–the minds of your Page Society peers. As you explore the case with your colleagues, you’ll benefit from the external perspective of four prominent subject matter experts who will provide a “reality check” on the group’s strategic recommendations.Panel Experts David Carson, CEO People’s Bank (CT), Retired David Henderson, Author, Communications Strategist, former CBS News correspondent Julius Hobson, Lobbyist and Adjunct Professor, George Washington University Herb Perone, Owner and Principal, Perone Communications & ConsultingCase Study Competition Author Tim Deardourff, Finance Manager and Marketing Director, Tillman HartleyWith Commentary by Lucas van Praag, Global Head of Corporate Communications, Goldman Sachs (Bring your own knowledge, experience and insights and share them with your fellow participants as you craft solutions to the bedeviling scenarios facing CCOs today.)Facilitator Elliot Schreiber, President & CEO, Brand and Reputation Management, Clinical Professor of Marketing & Executive Director, Center for Corporate Management, LeBow College of Business, Drexel University |
| 5:00 p.m. Four Seasons Lobby |
Meeting Adjourns for Day 1 |
| 5:30 p.m. Four Seasons Lobby |
Begin boarding Motor Coaches |
| 6:00 p.m. Four Seasons Lobby |
Travel to Mount Vernon via Motor Coaches |
| 6:30 p.m. Four Seasons Lobby |
Dinner, Reception & Tours at Mount Vernon |
| 8:15 p.m. | Constant Values Guide us in a World of Constant Change On the 10th anniversary of 9/11, Stevens will share his perspective on how the company and its people were profoundly affected by the tragic events of that day. He will talk about how Lockheed Martin’s values and culture have sustained it through the new reality of a constantly changing and increasingly complex global security environment, and how they continue to serve as the centerpiece for the company’s strategy and decision-making. Woven throughout his comments, Stevens will also give Page Society members insights into the most pressing topics that CCOs are confronting today, offering his view on how chief communication officers can be even more effective partners to CEOs during times of change and uncertainty. Following his prepared remarks, he will look forward to questions from Page Society members and guests.Introduction Gary Sheffer, Vice President, Communications and Public Affairs, General Electric; Chair, 2011 Annual Conference and AWPS TrusteeDinner Speaker Robert Stevens, Chairman and Chief Executive Officer, Lockheed Martin |
| 9:30 p.m. | Motor Coaches Return to Four Seasons Hotel |
DAY 2–Monday, September 12, 2011 |
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| 7:00 a.m.–5:00 p.m. Corcoran Foyer |
Conference Registration |
| 7:00 a.m.–8:00 a.m. Corcoran Foyer |
Networking Breakfast |
| 7:00 – 8:00 a.m. Smithson Room> |
2012 Spring Seminar Committee Networking Breakfast |
| 8:00–8:05 a.m. Corcoran Ballroom |
Welcome to Day Two of the Annual Conference
Aedhmar Hynes, CEO, Text 100, Co-chair, 2011 Annual Conference and AWPS Trustee |
| 8:05–9:00 a.m. Corcoran Ballroom |
What are the Journalism’s New Rules? Few professions have seen more change than journalism in the last decade. Technology, economics and cultural changes have reshaped how journalists cover business, public policy and America’s role in the world. These changes have also altered the relationship between journalists and business. Washington Post Editor Marcus Brauchli, Mike Allen of Politico and Jeff Gerth of ProPublicaexemplify the changes in journalism’s practice and business model. They will discuss the interaction of journalists, business and government and how Page Society members can succeed in this new dynamic. Jolie Hunt, global head of PR for Thomson Reuters, will moderate.Moderator Jolie Hunt, Senior Vice President, Global Head of Brand and Public Relations, Thomson Reuters Panelists Mike Allen, Chief White House Correspondent, Politico Playbook Marcus Brauchli, Executive Editor, Washington Post Company Jeff Gerth, Senior Reporter, Pro Publica |
| 9:00–10:00 a.m. Corcoran Ballroom |
Moving the Conversation Forward Former Yahoo executive and bestselling author Tim Sanders will focus on the digital and analog challenges that communication executives face today. He will illustrate how social media can be both a tool and a risk to enterprises. Through his consulting experience, he’s learned the proper sequence for companies of all size to ‘get on board’ with new media opportunities. On a more personal note, he’ll also talk to the personal and professional impacts of our 24/7-360 degree media culture–where the bad news races faster than the good. He will offer a plan on media management to reduce the volume, vitriol and distractions that our current environment creates.Introduction Pam Wickham, Vice President, Corporate Affairs & Communications, Global Headquarters, Raytheon CompanySpeaker Tim Sanders, New York Times Best Selling Author, Public Speaker and former Yahoo Executive |
| 10:00–10:30 a.m. Corcoran Foyer |
Networking Break |
| 10:30–11:30 a.m. Corcoran Ballroom |
Who Invited Marketing to the Communications Party? Communications and marketing have collaborated and competed through many business cycles and trends over time. But the advent of social media, the growing power of corporate reputation, and the pace of change today have all pushed the two disciplines together in new, and sometimes conflicting, ways. This panel features leaders from across the marketing and communications spectrum, offering their views on difficulties and opportunities in this environment. The speakers will tackle such questions as: What is the right relationship between marketing and communications? In a situation where a company or a brand is seeking high integration of the marketing mix, what is the optimal fit between the two disciplines? And how are executives from both sides working as business consultants and catalysts for strategic thinking and change?Moderator Perry Yeatman, Senior Vice President, Corporate Affairs and President, Kraft Foods Foundation and President, Kraft Foods FoundationPanelists Shelly Lazarus, Chairman, Ogilvy & Mather Paul Bergevin, Vice President, Sales and Marketing Group; General Manager, Global Communications Group, Intel Corporation John Greenleaf, Vice President, Global Brand Marketing, DoubleTree by Hilton |
| 11:30–12:30 Dumbarton Conservatory Room |
Networking Luncheon |
| 12:30–2:00 p.m. Corcoran Ballroom |
AWPS Annual Business Meeting & Introduction of New Members
Facilitators |
| 2:00–2:30 p.m. Corcoran Foyer |
Networking Break |
| 2:30–3:45 p.m. Corcoran Ballroom |
D.C. Downgrade: Can Washington Change for the Better? Partisan disagreement has been a part of American political life since the days when disagreements were settled by pistol duels. But today’s culture, social and economic divides seem unbridgeable, blocking agreement on important policy issues and eroding trust in public institutions. David Gregory is moderator of “Meet the Press,” the top-rated public policy program in the U.S. David will provide his views about a nation divided, the coming 2012 political season and how changes in the political landscape could affect the reputation and success of Page member organizations.Introduction Gary Sheffer, Vice President, Communications and Public Affairs, General Electric; Chair, 2011 Annual Conference and AWPS TrusteeSpeaker David Gregory, Moderator, Meet the Press, NBC News |
| 3:45–4:45 p.m. Corcoran Ballroom |
What does Sustainability Mean Today? Delivering on the Promise of Sustainability Join this panel as they explore the challenges of sustainability in our evolving world and share their first hand stories of the role the Chief Communications Officer can play in helping your company meet the triple bottom line of people, planet and profit. Hear thoughts on how to benchmark your company’s commitment to corporate social responsibility against other businesses. Panelists will discuss customer expectations and how sustainability communications strategy can be tied more tightly to the larger corporate strategy and thoughts on major challenges you are likely to face in the next 12–24 months.Facilitator Eric McNulty, Leadership & Sustainability Catalyst, Richer EarthPanelists Todd Arborgast, Vice President, Sustainability & Corporate Responsibility, AVON Products, Inc. Ken Cohen, Vice President Public and Government Affairs,Exxon Mobil Corporation Jim Pauley, P.E., Senior Vice President, External Affairs and Government Relations–Schneider Electric Eric Pooley, Senior Vice President, Strategy and Communications, Environmental Defense Fund |
| 4:45 p.m. | Meeting Break |
| 5:30–6:30 p.m. Douglass Room |
New Member Welcome Reception |
| 6:30–7:30 p.m. Seasons Restaurant |
Members Cocktail Reception |
| 7:30–9:30 p.m. Corcoran Ballroom |
Awards Dinner at Four Seasons
Bill Margaritis, Senior Vice President, Global Communications and Investor Relations, FedEx Corporation and Chairman, Arthur W. Page Society |
DAY 3–Tuesday, September 13, 2011 |
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| 7:00–7:45 a.m. Corcoran Foyer |
Continental Breakfast |
| 7:45–9:45 a.m. Corcoran Ballroom |
Toward a New Model: Values, Purpose and Authentic Engagement Since the publication of the Page Society’s Authentic Enterprise white paper four years ago, the challenges facing global enterprises and the role of the chief communication officer have continued to evolve. The Thought Leadership Committee interviewed more than a dozen CCOs from leading companies to understand how they are adapting and what new approaches they are inventing. At the Spring Seminar, we discussed some tentative conclusions about a new model of corporate communication. During this lively conversation, you will have an opportunity to discuss the latest thinking on this emerging new model with your peers, and provide input of your own about where our profession is headed.Facilitators Roger Bolton, Senior Counselor, RBC Consulting and AWPS Trustee Jon Iwata, Senior Vice President, Marketing and Communications, IBM and AWPS TrusteePanelists Richard Bartrem, Vice President, Communications, Creative Services, and Community Relations, WestJet Ben Edwards, Vice President, Digital Strategy and Development, IBM Corporate Marketing & Communications Wendi Strong, Executive Vice President, Corporate Communications, USAA |
| 9:45–10:00 a.m. Corcoran Foyer |
Networking Break |
| 10:00–11:00 a.m. Corcoran Ballroom |
Mission Possible: Moving an agenda in D.C. This panel will focus on how you, as the CCO, engage successfully in the political world of lobbying. Hear from former U.S. Senator Evan Bayh, lobbyist Charlie Black and a couple of key strategists on what opens the door, what closes the door and what gets you booted out of the office. Come prepared for some lively Q & A. And if you aren’t the chief lobbyist for your company, you may want to check in with them before this session–or bring them!Facilitator Darryl Fraser, Corporate Vice President, Communications, Northrop GrummanPanelists Senator Evan Bayh, former U.S. Senator and Governor of Indiana, and Current Contributor to Fox News Charlie Black, Chairman, Prime Policy Group Bruce Haynes, Managing Partner, Purple Strategies |
| 11:00 a.m.–12:00 p.m. Corcoran Ballroom |
A Conversation with Arthur Brooks Arthur Brooks, President of the American Enterprise Institute, is author of the book “The Battle: How the Fight Between Free Enterprise and Big Government will Shape America’s Future”. In this dynamic session, Brooks will give his views on the threats to America’s global competitiveness and the real pressures on US industry today. A large portion of this session will focus on questions from participants, so that Brooks can offer his keen insights into the issues and topics most prominent in organizations today.Introduction Johanna Schneider, Executive Director, External Relations, Business RoundtableSpeaker Arthur Brooks, President, American Enterprise Institute |
| 12:00 p.m. Corcoran Ballroom |
Closing Remarks & Meeting Close
Gary Sheffer, Vice President, Communications and Public Affairs, General Electric Company; Chair, 2011 Annual Conference and AWPS Trustee |
| 12:00–1:30 p.m. Seasons Restaurant |
Networking Luncheon For all Page Members and Learning Community Event Participants |
| 1:30–6:30 p.m. Corcoran Ballroom B |
Learning Community Event To help prepare future CCOs and communications leaders for the changing skills and expertise the job demands, Page will offer a unique professional development opportunity for your staff immediately following the members-only Annual Conference. This half-day session themed “The New Normal: The Evolving Role of the CCO”–is part of Page Society’s Learning Community initiative, which aims to help Page members’ teams build the skills and competencies necessary to take on top communication jobs within your organization. The session will explore the new skills needed to manage today’s communications challenges. We invite you to register your team for this event.Reception immediately follows the Learning Community Event on the Front Patio at the Four Seasons Hotel at 5:00 p.m. |
Agenda as of August 25, 2011. Subject to change.
Check www.awpagesociety.com/events for updates.
All activities and events listed on this agenda are open to AWPS members and their
companions only, unless otherwise noted.
Mike Allen
Mike Allen is the Chief White House Correspondent for Politico. He was previously White House Correspondent for Time magazine. Prior to that, Allen spent six years at The Washington Post, where he covered President Bush's first term, Capitol Hill, campaign finance, and the Bush, Gore and Bradley campaigns of 2000. Before turning to national politics, he covered schools and local governments in rural counties outside Fredericksburg, Va., for The Free Lance-Star, then wrote about Doug Wilder, Oliver North, Chuck Robb and the Bobbitts for the Richmond Times-Dispatch, where he nurtured police sources on overnight ride-alongs through housing projects. Allen also covered Mayor Giuliani and the Connecticut statehouse for The New York Times. Before moving to The Times, he did stints in the Richmond and Alexandria bureaus of The Washington Post.
Tod Arbogast
Tod Arbogast is Vice President, Sustainability & Corporate Responsibility at Avon. In this role, he manages the balance of Avon's growth strategy with goals to minimize Avon's impact on natural and human resources. His team's role is to fuel sustainable innovation, embed sustainability into the heart of the business model, and mobilize key constituencies to measured sustainable action. Previously, Arbogast was Director, Sustainable Business and Dell Giving where he worked directly with Dell's Chairman and CEO Michael Dell. He also led Dell's corporate responsibility efforts, ensuring the integration of all Corporate Responsibility platforms as part of the company's overall mission. Arbogast serves as an advisory council member at the Environmental Science Institute at the University of Texas at Austin, the Sustainability Council at Penn State, and the corporate advisory council at NetImpact, and has served on the Board of the National Recycling Coalition.
Richard Bartrem
Richard Bartrem is the Vice President, Communications, Creative Services and Community Relations at WestJet. His responsibilities include internal and external communications, public relations, sponsorship, community investment, creative services and marketing support. He joined WestJet in 2005 as Director, Brand and Communications. Richard began his career with Unilever in 1988 where, over the next twelve years, he held a variety of sales and marketing positions in Montréal, Halifax, Calgary and Toronto. Richard left Unilever in 2000 and spent five years working for Astral Media in television in Toronto and was responsible for marketing for The Movie Network and Mpix brands.
Evan Bayh
Evan Bayh is former U.S. Senator and Governor of Indiana, and current contributor to Fox News. In the Senate, Bayh served on six Committees: Banking, Housing and Urban Affairs, for which he was the Chairman of the Subcommittee on International Trade and Finance; Armed Services, for which he was the Chairman on Readiness and Management Support; Energy and Natural Resources; the Select Committee on Intelligence; Small Business and Entrepreneurship; and the Special Committee on Aging. Before his election to the Senate, Bayh was elected in 1988 to the first of two terms as Governor of Indiana, where he established the state as one of the strongest, most financially secure economies in the nation. Senator Bayh is currently a Senior Advisor at Apollo Global Management and a Partner at McGuireWoods LLC.
Paul Bergevin
Paul Bergevin is Vice President, Sales and Marketing Group and General Manager, Global Communications Group at Intel Corporation. He is responsible for leading communications strategies at Intel Corporation, including all product and corporate communications worldwide. The Global Communications Group manages relations with industry analysts and the international news media, executing the company's product launches and communicating innovation milestones. GCG also is responsible for corporate messaging, executive communications, corporate reputation and issues and policy communications. Bergevin has more than 20 years of experience in technology PR and marketing, having served in corporate and agency environments. Before Intel, Bergevin was president and CEO of Citigate Cunningham, a technology PR specialist firm, and earlier launched the global technology practice of Edelman. He has counseled companies such as Ericsson, Sybase, Sun Microsystems, Apple, PeopleSoft and Rambus. Bergevin's experience includes serving as director of PR for IBM's PC business during which he led the PR launches of the ThinkPad and Aptiva brands.
Charlie Black
Charlie Black, Chairman of Prime Policy Group, is widely recognized as one of the nation’s leading public affairs professionals. He serves as a principal legislative and public affairs advisor to several Fortune 500 companies and trade associations. Black is best known as one of America’s leading Republican political strategists. He served as senior advisor to both President Ronald Reagan and President George H.W. Bush. In 1990, Black served as chief spokesman for the Republican National Committee and served as a principal public spokesman for President Bush in the 1992 presidential campaign. He served on President George W. Bush’s 2000 and 2004 campaigns as a volunteer political advisor and surrogate spokesman. Most recently he served as the senior political advisor to Senator John McCain's 2008 presidential campaign. Black has also managed the successful elections of several of U.S. Senators and Members of Congress.
Roger Bolton
Roger Bolton is an independent public relations counselor who works closely with APCO Worldwide and Gagen MacDonald, specializing in strategic issues, including reputation, brand and culture change. Previously, he served as senior vice president of communications at Aetna, where he chaired the Council for Organizational Effectiveness – a group of senior executives responsible for helping the company achieve high performance through culture change. At IBM, Bolton was head of global media relations and head of communications for the server and software divisions. Bolton is a past president of the Arthur W. Page Society, and co-chairs the Page Thought Leadership Committee. He was named one of the Top 100 Thought Leaders in Trustworthy Business Behavior by Trust Across America. Prior to his business career, Bolton held senior public affairs roles at the U.S. Treasury Department, Office of the U.S. Trade Representative and White House under Presidents Reagan and George H.W. Bush.
Marcus Brauchli
Marcus Brauchli is Executive Editor of The Washington Post Company. He oversees the editorial operations of both The Washington Post newspaper and washingtonpost.com. He was previously Managing Editor of The Wall Street Journal where he oversaw the Journal's news operations, both in the U.S. and internationally. Brauchli led the integration of the Journal's print and online newsrooms. A veteran foreign correspondent who reported from 20 countries in 15 years, Brauchli spent most of his career at Dow Jones, the Journal's parent company. He serves as Director of the Overseas Press Club and the International Center for Journalists and as Member of the Council on Foreign Relations. As a correspondent, he led projects that won three Overseas Press Club awards or citations for excellence, and participated in a team that won another OPC award for business coverage. He was Nieman Fellow at Harvard University from 1991 to 1992.
Arthur Brooks
Arthur Brooks is the President of American Enterprise Institute for Public Policy Research. Until January 2009, he was the Louis A. Bantle Professor of Business and Government Policy at Syracuse University. His main areas of scholarship are free enterprise and human flourishing—money and happiness. As a professor he published over 100 articles and nine books on topics from philanthropy, to military operations research, to the economics of happiness. His most recent books include “The Battle: How the Fight Between Free Enterprise and Big Government Will Shape America's Future,” “Gross National Happiness,” “Social Entrepreneurship,” and “Who Really Cares.” Before pursuing his work in public policy, Brooks spent twelve years as a professional French hornist with the City Orchestra of Barcelona and other ensembles.
David Carson
David Carson is the retired CEO of People's Bank. After 45 years in active management in various financial institutions, he is now a community consultant and entrepreneur. Carson has served as Senior Vice President and Actuary at Hartford Insurance Group. He joined People's Bank in Bridgeport, CT as its President and was later named CEO. He continued as CEO until January 2000. Carson has served in volunteer capacity as Chair of organizations such as the Connecticut Business and Industry Association, Connecticut Public Broadcasting, Americas Community Bankers, Business Advisory Board of the Connecticut Commission on Children, and as Vice Chair of the Tri State United Way. He has testified before state and national legislative bodies on subjects ranging from automobile insurance rates to violence against children. He was a leader in gaining state funding in Connecticut for pre-school education.
Shelby Coffey III
Shelby Coffey III is currently a senior fellow of the Freedom Forum and trustee at the Newseum. He was president of CNN Business News and CNNfn, the financial network, from 1999 to 2001. Previously he was executive vice president of ABC News. He worked as editor and executive vice president of the Los Angeles Times from 1989 to 1997 and was named editor of the year by the National Press Foundation in 1995. Coffey began his journalism career at The Washington Post as a sports reporter and held a variety of editorial positions there over the next 17 years. Prior to joining the Times, Coffey was editor of U.S. News & World Report and the Dallas Times Herald.
Kenneth Cohen
Kenneth Cohen is the Vice President of Public and Government Affairs for Exxon Mobil Corporation. He has worldwide responsibility for the company's government relations, communications, media relations, global community relations and corporate brand activities. Cohen joined the company's legal department in 1977 and has held a variety of staff assignments since including Chief Attorney, Refining, Environment and Health; Assistant General Counsel, Exxon Company International; Senior Counsel and Coordinator, Exxon Corporation Law Department; and General Counsel, Exxon Chemical Company subsequent to which he was named to his current position. Cohen is on the executive committee of the United States Council for International Business, the Board of Trustees for the Council on Foreign Relations and he is also National Trustee for the Boys and Girls Clubs of America.
Timothy Deardourff
Timothy Deardourff’s academic research and work experience has been devoted to the financial services sector since his first internship as a Commercial Lending Analyst at Port Financial Corp. (later acquired by Royal Bank of Scotland) while a sophomore at Harvard. His finance experience also includes work as an Equity Research Analyst at Lloyd George Management in Hong Kong, China, and 3- year tenure as an Investment Banking Analyst at Raymond James in its Financial Institutions Group. After Raymond James, he pursued a career in music as a solo singer-songwriter in London, England and Austin, TX and he has penned and performed over 60 original songs. He is currently Finance Manager and Marketing Director at Tillman Hartley LLC, a boutique estates and trusts investment advisory headquartered in Gainesville, Florida. Tim holds dual master’s degrees in International Business and Public Relations from The University of Florida.
Ben Edwards
Ben Edwards, is Vice President of Digital Strategy and Development at IBM. In this role, Ben leads the strategy, design and development of IBM's marketing and communications within the digital realm -- including web, mobile and social media. Prior to this role, Ben was Executive Vice President of The Economist Group. In this role, he set the digital strategy for properties within The Economist brand family and was responsible for the global P&L of The Economist online. As Publisher of The Economist online, Ben managed a global leadership team responsible for setting the strategy, building the technology platform, designing and producing the customer experience, building and operating the advertising platform and acquiring and converting the customers. Prior to joining The Economist Group, Ben was Director of New Media Communications at IBM. In this role, he drove the application of a wide range of social-computing technologies at IBM, both for external communications and for internal enterprise transformation.
Darryl Fraser
Darryl Fraser is Corporate Vice President of communications for Northrop Grumman Corporation. Fraser is responsible for the company’s worldwide communications strategy and execution including media relations, employee communications, advertising, executive communications and branding/corporate image. He also serves on the company’s corporate policy council. Fraser most recently served as the Vice President of business development and strategic initiatives for the company’s Mission Systems sector. He oversaw all business development activities and led key strategic initiatives for the sector’s defense and intelligence businesses, which included command and control systems network communications; intelligence, surveillance and reconnaissance; and missiles and missile defense. Fraser is the past Chair of the Washington public relations committee of the Aerospace Industries Association and past Chair of the finance committee of ServiceSource, Inc., a nonprofit organization that provides employment opportunities for people with disabilities.
Jeff Gerth
Jeff Gerth is a Senior Reporter at ProPublica. He worked as an investigative reporter at The New York Times from 1976 through 2005 and his work has twice been honored with the Pulitzer Prize. He also won a George Polk Award. His often-prescient coverage has run the gamut from Al Qaeda to Enron, from Whitewater to Chinese technology transfers. During 2004 he was a visiting professor at Princeton University, where he taught an undergraduate seminar on investigative reporting. Gerth is also the co-author of "Her Way: The Hopes and Ambitions of Hillary Rodham Clinton," published last year.
John Greenleaf
John Greenleaf is Vice President – Global Brand Marketing for DoubleTree by Hilton. His areas of responsibility include advertising, visual identity, public relations, social media, online marketing, brand partnerships and promotions and hotel marketing communications support. Greenleaf’s hospitality experience includes roles as Vice President of Brand Management for Sheraton Hotels, Vice President of Marketing for Renaissance Hotels, Project Leader for Ritz Carlton Hotel Company’s customer information strategy and Director of Marketing for Courtyard by Marriott. As Senior Vice President of Marketing for Century 21, Greenleaf led the world’s largest real estate franchise organization to five consecutive years of record sales and profit by reorganizing, selecting, developing and leading an expert team of 30 marketing professionals and ten agencies. During his tenure as Chief Marketing Officer at Financial Times Search, he built an expert team of senior marketing and sales professionals and agency partners for an array of consumer technology solutions.
David Gregory
David Gregory is the moderator of "Meet the Press," America's #1 Sunday morning public affairs program. Gregory has served as NBC's Chief White House Correspondent for eight years during the Presidency of George W. Bush, reporting extensively on the 9-11 attacks as well as the wars in Afghanistan and Iraq. The Media Research Center named him 'Best White House Correspondent' for his coverage of Bush's first 100 days. Gregory has also covered three presidential campaigns in 2000, 2004 and 2008. Gregory has long been recognized as a tough questioner of politicians. In naming him one of Washington's 50 best and most influential journalists during his coverage of the White House, Washingtonian magazine labeled Gregory the "firebrand in the front row." He is a contributor to other NBC News and MSNBC programs such as "Today," "Nightly News" and "Morning Joe" and frequently moderates political and foreign policy discussions for nonpartisan groups like the Brookings Institution.
Bruce Haynes
Bruce Haynes, Managing Partner, Purple Strategies, has over 15 years of experience in political and public affairs campaigns, specializing in industry image and corporate reputation advertising. Haynes has designed and executed high profile communications strategies and corporate campaigns for Fortune 50 companies, trade associations, national coalitions and non-profit organizations. Clients in the energy sector include BP, Edison Electric Institute and the American Gas Association. Haynes has served as Chief-of-Staff to South Carolina Congressman Bob Inglis and as staff counsel to two-term South Carolina Governor Carroll Campbell.
David Henderson
David Henderson is an accomplished author, veteran communications strategist, Washington-based consultant, Emmy Award award-winning former CBS News correspondent and a pioneer in the use of brand journalism to achieve competitive differentiation in the digital era. He is president and owner of Washington-based News Group Net LLC, specializing in online crisis management, issues advocacy and brand journalism. In 1999, David launched BoomerCafé.com, one of the most popular online magazines for baby boomers with active lifestyles. David has served as senior vice president at Edelman Worldwide in the nation's capital where he led the corporate brand and reputation management group. He has also served as vice president of global marketing and communications at Gulfstream Aerospace. "Making News in the Digital Era
" is the most recent of his four books. David is also author of "Making News: A Straight-Shooting Guide to Media Relations."
Julius Hobson, Jr.
Julius Hobson, Jr. is Senior Policy Advisor at Polsinelli Shughart, where he advises and lobbies on a number of issues including health care, appropriations, banking and financial services, budget, defense, foreign relations, and taxes. Earlier, he was Director, Division of Congressional Affairs, American Medical Association, where he managed the AMA's interaction with the U.S. Congress. While at the AMA, he lobbied the House and Senate Republican Leadership, the House Committees on Energy & Commerce and Ways & Means, and the House and Senate Appropriations, Armed Services, and Budget Committees. Hobson has also served on the staff of former Senator Charles Robb [VA], where he was responsible for financial and economic issues. Hobson also served in the U.S. House of Representatives as Staff Director for the Subcommittee on Fiscal Affairs and Health under the Committee on the District of Columbia and as Chief of Staff to a Member of the House. He is Professorial Lecturer at the Graduate School of Political Management at George Washington University.
Jolie Hunt
Jolie Hunt was appointed Senior Vice President, Global Head of Brand and Public Relations at Thomson Reuters in April 2011. Based in New York City, Hunt oversees brand, advertising, and digital and social media for the company’s news and financial services businesses, comprising 27,800 employees (including 2,900 journalists) who operate in over 100 countries and generate nearly $8 billion in annual revenue. She joined Thomson Reuters in April 2008 as Global Head of Public Relations. Previously, Hunt served as Global Director of Corporate and Business Affairs at IBM Corporation and Director of PR for the Financial Times. Jolie is a board member for Wisemen, Pop!Tech and Bio Soil, LLC. She serves on the Civilian Public Affairs Council for West Point and was a participant in PR Seminar from 2005 to 2010. In 2010, she was named In-House Professional of the Year by the Public Relations Consultants Association.
Jon Iwata
Jon Iwata, Senior Vice President, Marketing and Communications, IBM Corporation, leads IBM's marketing, communications and citizenship organization. This global team is responsible for the marketing of IBM’s portfolio of products and services, market development and insights, communications and corporate affairs, and stewardship of the IBM brand. Iwata and his team have led the development of IBM’s “Smarter Planet” strategy, which describes the company’s view of the next era of information technology and its impact on business and society, and the marketing and communication of Watson, the experimental computer system that defeated the two best human contestants in the game of Jeopardy! He is a member of the IBM Operating Team, responsible for day-to-day marketplace execution, and the IBM Strategy Team, which focuses on long-term issues and opportunities. Iwata is Vice Chairman of the IBM International Foundation. He is also co-inventor of a U.S. patent for advanced semiconductor lithography technology.
Shelly Lazarus
Shelly Lazarus is Chairman Worldwide of Ogilvy & Mather. She has held positions of increasing responsibility in the management of the company, including president of O&M Direct North America, Ogilvy & Mather New York, Ogilvy North America, Chief Operating Officer, and CEO of Ogilvy & Mather Worldwide. Lazarus has received numerous industry honors. She has appeared in Fortune magazine's annual ranking of America's 50 Most Powerful Women in Business since the list's inception in 1998. She was the first woman to receive Columbia Business School's Distinguished Leader in Business Award, as well as the Advertising Educational Foundation's Lifetime Achievement Award. She is also a member of the Direct Marketing Association's Hall of Fame. Advertising Women of New York selected Lazarus as Woman of the Year in 1994 and she was named Business Woman of the Year by the New York City Partnership in 1996.
Eric J. McNulty
Eric J. McNulty is a seasoned thought leadership strategist, writer and speaker on leadership and management issues with particular expertise on leadership, sustainability, and social enterprise. He currently holds an appointment at the National Preparedness Leadership Initiative at the Harvard School of Public Health and works with clients such as the Coca-Cola Company, the Environmental Defense Fund, and MontaRosa on thought leadership projects. He has served as Editor at Large and Director of Conferences for Harvard Business Publishing. He has written for Harvard Business Review -- including his most recent case study, "Should Green Have a Seat in the C-Suite" (Dec. 2010), Harvard Management Update, Marketwatch, Strategy and Innovation, Strategic Communications Magazine, the Boston Business Journal, and other journals. He is a regular contributor to BecomeaLeader.org. He is a frequent speaker at business events and has been a guest lecturer at MIT and Bentley College. Eric began his career in communications and worked in a variety of public relations and communications roles. He also writes on travel, food, and wine at his site www.executivenomad.com.
Jim Pauley
With over 26 years of electrical industry and management experience, Jim Pauley is responsible for the legislative and regulatory policy for Schneider Electric in the US. This includes both the federal and state based activity as well as the overall strategy around standards and conformity assessment. Pauley has also served in leadership positions in numerous organizations including ANSI, IEEE, NEMA and NFPA. He has authored numerous papers and articles for the electrical industry including "The Energy Lifecycle of a Building - Key to Improved Profits," "The Electrical Safety System in the United States," "North American Codes and Standards: A Global Challenge," "Why Inspections Matter," and "The Challenge to Increasing Electrical Safety."
Herb Perone
Herb Perone's wide range of experience includes a career in broadcast and print journalism as well as more than a decade in public relations/public affairs. Before establishing his own practice – Perone Communications & Consulting – in 2010, he served as Acting Director of the Office of Public Affairs at the Securities and Exchange Commission (SEC), Associate Vice President for Media Relations at the Financial Industry Regulatory Authority (FINRA) and Director of Media Relations and External Communications for the American Council of Life Insurers (ACLI). Perone was a key spokesman for the life insurance industry in the aftermath of the 9/11 terrorist attacks, handled SEC media relations during the Enron and Global Analyst conflicts and the resulting Sarbanes-Oxley reforms, and handled FINRA media relations during the Bernie Madoff scandal. As a journalist, Perone was a producer and writer for ABC News and CNN. He has also freelanced for the Associated Press, New York Times, Washington Post and other major publications.
Eric Pooley
Eric Pooley is the Senior Vice President for strategy and communications at Environmental Defense Fund, and author of "The Climate War: True Believers, Power Brokers, and the Fight to Save the Earth" which Bill Clinton hailed as "a riveting tale" and "the very first account of the epic American campaign to get serious about global warming." Before joining EDF, Pooley had a distinguished career in journalism, serving as Deputy Editor of Bloomberg Businessweek, Managing Editor of Fortune, Editor of Time Europe, and National Editor, Chief Political Correspondent, and White House Correspondent for Time. Eric's journalism has been recognized with many honors, including a National Magazine Award and the Gerald R. Ford Prize for Distinguished Reporting on the Presidency. He lectures frequently and has appeared on Nightline, Charlie Rose, Frontline, CBS Evening News, NBC Nightly News, Anderson Cooper 360 and All Things Considered.
Lucas van Praag
Lucas van Praag is the Global Head of Corporate Communications at Goldman Sachs. He joined Goldman Sachs in London in 2000 as the Director of Corporate Affairs for Europe and later assumed oversight responsibility for Corporate Communications in Asia. Van Praag was named Managing Director in 2000 and Partner in 2006. He spent the first 10 years of his financial career as a banker with Bankers Trust Company in New York. He left to run a manufacturing company in the United Kingdom and subsequently, was the Managing Director of a publishing company. From 1992 to 1999, Van Praag was a Partner at Brunswick Group, a leading financial public relations consultancy. He is a visiting fellow at the Oxford University Centre for Corporate Reputation.
Tim Sanders
Tim Sanders Sanders is a bestselling author, leadership coach and former Yahoo! Executive. He is one of today’s most prominent advocates for building business success through sharing one’s knowledge, network and compassion with business partners. Sanders is former Chief Solutions Officer of Yahoo! Sanders has also worked at broadcast.com. After the company was sold to Yahoo!, Sanders created and led the Yahoo! ValueLab, an in-house "think tank" which delivered futuristic insight on technology and human behavior. He is the author of the three best-selling business books, “Love is the Killer App: How to Win Business and Influence Friends,” “The Likeability Factor” and “Saving the World at Work.” His newly published book, “Today we are Rich: Harnessing the Power of Total Confidence,” is about fostering complete confidence in everything one does.
Elliot Schreiber, Ph.D.
Elliot Schreiber, Ph.D. is Clinical Professor of Marketing and Executive Director of the Center for Corporate Reputation Management at the Bennett S. LeBow College of Business, Drexel University in Philadelphia. He teaches MBA and Executive MBA courses in marketing strategy, as well as brand and reputation management. Elliot also runs Brand and Reputation Management LLC, a consulting firm that works with companies worldwide to build “disproportionate value” through the integration of their business and market strategies, branding, employee engagement and communications. Schreiber previously taught at the University of Delaware and left academia for the DuPont Company where he did marketing strategy for the Office of the CEO, and later was Group Marketing Communications Manager. He has been CCO at Bayer Corp., where he developed the North American communications organization. He has also served as CMO and CCO at Nortel Networks, Toronto, and was Managing Partner of Digital 4Sight, an e-business strategy consulting firm that he and his partners sold in 2001.
Robert Stevens
Robert Stevens serves as Chairman and Chief Executive Officer of Lockheed Martin. He has held a variety of increasingly responsible executive positions with the Corporation, including President and Chief Operating Officer, Chief Financial Officer, and head of Strategic Planning through a career that has included experience in program management, finance, manufacturing, and operations. Stevens has also served on President Bush's Commission to Examine the Future of the United States Aerospace Industry. He has been recognized by the National Management Association as Executive of the Year, by Government Computer News as the Industry Executive of the Year, by the Partnership for Public Service with the Private Sector Council Leadership Award, and by the Marine Corps Scholarship Foundation with the Globe and Anchor Award. In 2010, he received the Marine Corps Heritage Foundation’s inaugural LeJeune Recognition for Exemplary Leadership, and in 2011 he was recognized by the National Defense Industrial Association with the James Forrestal Industry Leadership Award.
Bob Woodward
Bob Woodward is one of America's preeminent investigative reporters. He has worked for The Washington Post since 1971 as a Reporter, and is currently an Associate Editor of the Post. While a young reporter for The Washington Post in 1972, Woodward was teamed up with Carl Bernstein; the two did much of the original news reporting on the Watergate scandal that led to numerous government investigations and the eventual resignation of President Richard Nixon. Gene Roberts, former Managing Editor of The New York Times described the work of Woodward and Bernstein as "maybe the single greatest reporting effort of all time." Woodward has authored or co-authored 16 non-fiction books in the last 36 years. All 16 have been national bestsellers and 12 of them have been #1 national non-fiction bestsellers -- more #1 national non-fiction bestsellers than any contemporary author.
Perry Yeatman
Perry Yeatman is Senior Vice President, Corporate Affairs at Kraft Foods and President of the Kraft Foods Foundation. In her role at Kraft Foods, Perry is a key advisor to Chairman and CEO, Irene Rosenfeld. She has been deeply involved in the communications, community involvement and public policy aspects of the company’s transformation during the past 5 years. From multi-billion dollar deals (including the Cadbury acquisition) to fighting hunger and spearheading Kraft Foods’ first ever global week of service, Perry has successfully used the disciplines of corporate affairs to help drive the company’s agenda, internally and externally. Previously, she spent nearly 15 years on the agency side with firms including Burson-Marsteller. Perry was also vice president of corporate affairs for Unilever in North America. She has served as adjunct professor at the Lender School of Business at Quinnipiac University where she taught courses on globalization, ethics and diversity. Perry co-authored the award winning book Get Ahead by Going Abroad, and has been a featured blogger on The Huffington Post.
Wendi Strong
Wendi Strong is executive vice president of Corporate Communications of USAA, one of America's leading financial services companies. The association has proudly served military families since 1922 and has become well known for its exceptional customer service, financial strength and exemplary work environment. USAA offers its 8 million members a full range of insurance, banking, investment products and financial advice designed to help them achieve financial security. Headquartered in San Antonio, Texas, with 23,000 employees in offices throughout the United States and Europe, USAA owns or manages assets of more than $147 billion. Strong serves as one of ten senior officers who, together with the CEO, manage the Association. In addition, she leads the Association’s strategic communications programs to deliver business results. Strong and her team are focused on building and strengthening the association’s relationships and reputation with a broad base of constituents including employees, members, the media, and the public. Prior to joining USAA in 2000, Strong was with Associates First Capital Corporation, Kimberly-Clark Corporation, and Rosewood Hotels and Resorts. In addition to her corporate experience, she has held positions in public relations agencies, including Hill and Knowlton, and Dallas-based Holt and Associates. Strong holds a bachelor's degree in psychology and a master's degree in journalism, both from the University of North Texas. She serves on the board of trustees for the Institute for Public Relations, the Mayborn School of Journalism at the University of North Texas and the San Antonio River Foundation. She is a member of the Arthur W. Page Society, the Public Relations Society of America, and the Texas Public Relations Association.
Learning Community
In an ongoing effort to develop and prepare leaders in our field, the Arthur W. Page Society held a special session for Page members’ staff and the Page Society Learning Community, immediately following Page Society’s 28th Annual Conference. The September 13 Learning Community session provided an opportunity for Page members’ teams to grow the skills and connections they need for success.
The New Normal:
The Evolving Role of the Chief Communications Officer
Tuesday, September 13, 2011 · Four Seasons, Washington, DC
AGENDA
| 1:30–1:35 p.m. | Welcome Remarks from the Learning Community Co-ChairsCaroline Gibson-Harris, Senior Vice President, CJP Communications Jessica Pantages-Nielsen, Chief of Staff to Group Communications Director, BAE Systems plc |
| 11:30 a.m. | Registration |
| 12:00–1:30 p.m. | Luncheon with Members of the Arthur W. Page Society Learning Community participants are invited to attend a luncheon with Page Society members, who will be in Washington, DC for the 28th Annual Conference. |
| 1:35–2:10 p.m. | Communications & the New CCO Gary Sheffer oversees external and internal communications at GE and provides strategic communications advice to GE executives on a full range of corporate reputation issues. In his public affairs role, Sheffer works with stakeholders to foster understanding of GE. Sheffer also serves at the Chair of the Page Society 28th Annual Conference.Speaker Gary Sheffer, VP, Communications and Public Affairs, General Electric Company, and Arthur W. Page Society Trustee |
| 2:10–3:10 p.m. | Reaching the Top: The Skills Needed to Reach CCO As a direct result of the increasingly challenging business environment, the CCO role has evolved over the past few years from ‘nice to have’ to a ‘must have’ for organizations. Three leading executive search-firm professionals will share their recent experiences recruiting CCOs, divulge what the C-suite is looking for in a CCO and discuss the skills that successful candidates possess.Panelists Jean Allen, Partner, Heidrick and Struggles Jessamyn Katz, Vice President, Heyman Associates Richard Marshall, Managing Partner, Korn FerryModerator Wendi E. Strong, Executive Vice President, Corporate Communications, USAA |
| 3:10 p.m. | Break |
| 3:20–4:20 p.m. | Perspectives from New CCOs Never before have CCOs been thrust into the limelight like they are today. The skills required in the CCO position have changed. To better understand what it takes to lead communications in the new normal, three CCOs will discuss their recent experiences and how they became the top communicators for their organizations.Speakers Kathryn Beiser, Vice President, Corporate Communications, Discover Financial Services John Hatfield, Vice President, Communications, Arizona Public Service Charlene A. Wheeless, Principal Vice President, Corporate Affairs, Bechtel Corporation |
| 4:20–4:55 p.m. | The Past and Future of Communications & Leadership You’ve read the Authentic Enterprise report from the Arthur W. Page Society. Four years later, is it still relevant? What impact has it had on the role of the Chief Communications Officer, and on our companies? Which trends continue? What is expected next for corporate communications? Roger Bolton will discuss these questions and will present the New Model for corporate communications, providing perspectives on what CEOs are saying about the role of the CCO.Speaker Roger Bolton, Senior Counselor, RBC Strategic Consulting, and Arthur W. Page Society Trustee |
| 4:55–5:00 p.m. | Closing Remarks & Next Steps
Thomas R. Martin, Executive-in-Residence, College of Charleston, Department of Communication, and Arthur W. Page Society Trustee |
| 5:00–6:30 p.m. | Networking Reception |
We would like to gratefully acknowledge our 2011 Annual Conference Sponsors and Partners:
- Nicholas J. Ashooh and Alcoa
- Victoria Dinges and Joan Walker, Allstate Insurance Company
- Margery Kraus & APCO Worldwide
- Lynne and Roger Bolton
- Greg Gable and Charles Schwab
- David Samson & Chevron Corporation
- E. Ronald Culp
- Sandra Macleod & Echo Research Ltd.
- William Margaritis & FedEx Corporation
- Larry Foster
- Gary Sheffer & General Electric Company
- Fred Cook, Al Golin and GolinHarris
- Richard Jones and The Guardian Life Insurance Company of America
- Jim Burke & Harris Corporation
- Bill Heyman and Heyman Associates
- Jon C. Iwata & IBM Corporation
- Angela Buonocore & ITT Corporation
- David Shane & Juniper Networks
- Raymond Kotcher & Ketchum
- Sally Benjamin Young and Lundbeck, Inc.
- Willard D. (Bill) Nielsen
- Bob DeFillippo & Prudential Financial, Inc.
- M. Clayton Hollis, Jr. & Publix Super Markets, Inc.
- Robert Feldman and PulsePoint
- Ellen East & Time Warner Cable
- Wendi Strong & USAA
- Charles Greener & Walgreen Company
