Past Events
  • Spring Seminar

27th Spring Seminar





The Arthur W. Page Society’s 2012 Spring Seminar focused on “Engagement in the New Media Age”, a theme that reflects the increasing complexity of managing a global enterprise – 24/7 markets, activist governments, continuous news cycles, more empowered stakeholders and more effective activists.

View Session Summaries (Captured by Page members)

Event Videos
Mar 28 2012
Mar 28 2012
Mar 28 2012
Mar 27 2012
Mar 26 2012
Mar 26 2012
Mar 12 2012
Feb 23 2012
Feb 17 2012

Download a printer-friendly PDF version of the below agenda by clicking here.

As of March 20, 2012


6:00 – 7:30 p.m. Networking Reception

Spring Seminar Sponsors and Page Society members-only casual networking reception hosted by Arthur W. Page Society Board of Trustees

DAY 1 – THURSDAY, MARCH 22, 2012

7:30 a.m. – 11:30 a.m.

The Learning Community: “Leadership Amid Change”

Engaging half-day session for the senior-level staff of Page Society members. Guests of Page Society members are also invited to attend. *Note: There is a separate registration process for this event.

10:00 a.m. – 6:00 p.m. Registration
11:00 a.m. – 12:00 p.m.

Attendee Networking Luncheon
12:00 p.m. – 12:15 p.m. Welcome 

Jon Iwata, Senior Vice President, Marketing and Communications, IBM Corporation and Chairman, Arthur W. Page Society 


Sally Benjamin Young, Vice President Public Affairs, Lundbeckand Chair, 2012 Spring Seminar

12:15  – 12:45 p.m.

Corporate Character and Authentic Engagement: A New Model for a New Era”

The Spring Seminar marks the official launch of a new model that will help communicators to successfully engage a broad range of internal and external stakeholders in an era of complexity, Big Data, global networks and widespread adoption of social media. In this interactive opening session, you will not only hear about the latest updates to the model, but you’ll also gain important insights into how  the model can be activated in an organization. Jon Iwata and Roger Bolton presentation will incorporate the latest interactive event technology that will capture and share exclusive, real-time data and insights from your peers. To maximize the value you will receive from this fast-paced, interactive session, a white paper presenting the new model will be released prior to the Spring Seminar. We strongly suggest that you review this white paper prior to arriving onsite, as this session will be predicated on the assumption of basic familiarity with the model.


Jon Iwata, Senior Vice President, Marketing and Communications, IBM Corporation and Chairman, Arthur W. Page Society 

Roger Bolton, President, Arthur W. Page Society

12:45 – 1:45 p.m. “CEO Spotlight”

Novartis is ranked #1 in pharmaceuticals among Fortune’s Most Admired and #1 on corporate reputation among 30 pharmaceutical companies in a recent survey of patient organizations. What’s their secret to success? How have Novartis’ unique values, beliefs and corporate character contributed to business growth? Novartis Chief Executive Officer Joseph Jimenez will discuss his role leading amid challenging financial times. Learn how Novartis navigates a changing business environment while keeping its employees focused on what really matters.

Speaker: Joe Jimenez, Chief Executive Officer, Novartis

1:45 – 2:00 p.m.

Networking Break
2:00 3:15 p.m.

“Building Corporate Character: Purpose, Values and Organizational Success”

Kaiser Permanente President and COO Bernard Tyson knows firsthand that corporate character can power growth and success. In this session, you’ll learn how Kaiser’s values and purpose help Tyson drive organizational excellence. Jim Stengel, former global marketing officer of Procter & Gamble and author of “Grow,” will join Mr. Tyson and share the results of an unprecedented 10-year growth study of more than 50,000 brands. The data will show how those who center their strategy on fundamental human values can achieve growth at triple the rate of the competition. During this session, you’ll learn how to increase employee morale and productivity as well as customer satisfaction, loyalty and advocacy to drive business success.

Bernard Tyson, President, Kaiser Permanente 

Jim Stengel, Chief Executive Officer, Jim Stengel Company, Former Global Marketing Officer of Procter & Gamble and Author of “Grow”

3:15 – 4:30 p.m.

“Corporate Character and Authentic Engagement: A Peer-to-Peer Exchange”

After learning about the New Model and hearing from several experts on corporate character and engagement, you’ll have the opportunity to participate in an interactive discussion with your peers on how these lessons apply to you and your organizations. In addition to table conversations, an Idea Gallery will be created onsite from the ideas shared during the session. This is a chance to learn in a relaxed, collegial environment that will change the way you think about your work.

4:30 – 5:30 p.m.

“Your Role as CCO: Transforming the C-Suite’s Approach to Corporate Character and Authentic Engagement”

A company’s corporate character is integral to success in today’s business environment. To rigorously activate corporate character throughout an organization, a CCO must work across functions to engage all members of the C-suite. Mike O’Neill will share details of the American Express story that has transcended multiple CEOs, describing a company that sees itself not as a credit card company but rather a membership business. O’Neill will explain exactly what it takes to maintain fidelity to corporate character and to engage the imaginations of C-suite peers.

Mike O’Neill, Chief Communications Officer, American Express 

6:30 – 7:30 p.m.

Cocktail Reception
7:30 – 9:30 p.m.

Dinner and Awards Ceremony

Welcome and Introduction

Jon Iwata, Senior Vice President, Marketing and Communications, IBM Corporation and Chairman, Arthur W. Page Society 

Presentation of Awards to 2012 Case Study Competition Winners

Roger Bolton, President, Arthur W. Page Society

Frank Ovaitt, President and CEO, Institute for Public Relations

Closing Remarks: Roger Bolton, President, Arthur W. Page Society 

Dessert Reception

Immediately follows dinner


DAY 2 – FRIDAY, MARCH 23, 2012

7:30 – 8:15 a.m.

Networking Breakfast
8:25 a.m.


Speaker: Alan Marks, Senior Vice President, Corporate Communications, eBay, Inc., and Co-Chair, 2012 Spring Seminar Committee

8:30 – 9:45 a.m.

“The Economic Benefits of the Socially Engaged Enterprise”

There’s a lot of talk about social engagement, but what’s really happening?  The Economist Intelligence Unit’s Justine Thody will present recent research data that is being offered exclusively to Spring Seminar participants prior to public release. The data show precisely how far C-suites and senior management have progressed in their evolution of social engagement philosophy and practices. You will learn about the economic benefits of social engagement for a wide range of departments and organizational types. This exciting presentation will be integrated with a panel of progressive CCOs who know the true drivers and obstacles to social engagement, and who can share best practices for maximizing return on investment.

Presenter: Justine Thody, Editorial Director, Americas, Economist Intelligence Unit

Panel of Chief Communication Officers

  • Corey duBrowa, Senior Vice President of Global Communications and International Public Affairs, Starbucks Coffee Company
  • Kelly McGinnis, Vice President, Global Communications, Dell, Inc.
  • Wendi Strong, Executive Vice President, Corporate Communications, USAA
9:45 a.m.

Networking Break
10:10 – 11:10 a.m.

The Frontiers of Large-Scale Social Engagement”

Jim Margolis is the man who successfully brought social media innovation to the 2008 Obama campaign. Learn his cutting-edge social media strategies — how to build community and earn advocacy. Then hear from Michael Slaby, who will present a sneak preview of the next wave of creative social media innovation. This session will allow you to engage first hand with seasoned campaign advisors, and take away valuable lessons you can apply at your company.

Doug Michelman, Global Head of Corporate Relations, Visa Inc. 

Jim Margolis, Senior Partner and President GMMB

Michael Slaby, Communications and Political Strategist

11:10 a.m. – 12:05 p.m.

Redefining Media Ownership: Connecting Through Content and Thought Leadership”

Most companies have long-term experience with paid media and earned media, but many organizations are just beginning to experiment with “owned” media. Owned media provide a great opportunity to turn customers into avid brand advocates. In this session, two communications leaders will describe a variety of ways in which they leverage owned media at The Gap and Target. You will leave this session with lots of exciting—yet pragmatic—ideas about how to connect in new ways with your own stakeholders.

Sue Kwon, Chief Editor and Director of Digital Media at Gap, Inc.

Dustee Tucker Jenkins, Vice President, Public Relations, Target

12:05 p.m.

“Closing Remarks”

Speaker: Sally Benjamin Young, Vice President Public Affairs, Lundbeck and Chair, 2012 Spring Seminar

12:15 p.m. – 1:30 p.m.

“On-Point Lunch: Peer Journalists Provide Food for Thought” 

Over the course of the Spring Seminar, pre-selected Page members will act as journalists—covering all of the sessions by gathering facts, takeaways and provocative anecdotes. At this lively luncheon, you’ll hear highlights from what they’ve observed and learned. Their opening comments will serve as a catalyst to spark deeper insights into the conference content as you and your lunch partners continue your lunch conversation informally.

Note: Please sign up in advance to attend this luncheon.

Michael Slaby

Michael Slaby

Michael Slaby joined Obama 2012 in March as Chief Integration and Innovation Officer. Most recently he was the Digital Global Practice Chair at Edelman and Chief Technology Strategist for TomorrowVentures – Eric Schmidt’s hybrid venture capital fund. During the 2008 cycle, Michael served as the Chief Technology Officer for Obama for America and as Technology Director for the Presidential Transition Team.  Prior to joining the Obama family, worked as Deputy Campaign Manager for an alderman in Chicago and spent the 2006 cycle at The Strategy Group.  Before jumping into politics and campaigns full-time, he spent several years working in multimedia design & development and web application & platform development with a series of startups. In addition, Michael has served as a technology and digital strategy advisor as well as board member to several non-profit initiatives including LiveStrong, Citizen Effect, and Jumo and was recently named to Crain’s Chicago 40 Under 40 List.

Justine Thody

Justine Thody

Justine Thody is Editorial Director, Americas for the Economist Intelligence Unit (EIU), the business-to-business arm of The Economist Group. Justine has been based in New York since 2010. Prior to that she worked for 12 years at editorial headquarters in London, where she directed the EIU's Latin America team of editors and economists. In New York, Justine oversees custom thought leadership research, which forecasts global trends in the world's leading industries and sectors. She leads an inter-disciplinary team of editors and analysts. This team leverages the EIU’s country and industry expertise, economic modelling, and a proprietary global panel of 130,000 senior executives to develop fresh thinking on the leading strategic challenges facing decision makers across a variety of industries and geographies. Justine has over 15 years’ experience advising businesses on politics and economics of Latin America and forecasting the region’s economies. She joined the EIU in 1998 as a Latin America analyst. Prior to 1998, Justine worked as a business analyst for McKinsey & Company, a management consultancy, and a political and security risk analyst for Control Risks Group, an international business risk consultancy. Justine holds a BA and an M.Phil from the University of Oxford and speaks Spanish and Portuguese.

Jim Margolis

Jim Margolis

Jim Margolis was a senior advisor to Barack Obama in his 2008 campaign for the White House, taking a lead in the $450 million advertising effort and helping direct the campaign as a member of the core strategic team. He holds the same position in the 2012 campaign. Senior partner and president at GMMB, Margolis works at the intersection of politics, advertising and advocacy on behalf of candidates, foundations, government agencies and corporations. Nationally, he has earned one of the best win/loss records of any political consultant in America. Currently, Margolis is the strategic and media advisor to more Democratic Senators than any other consultant. He has also helped direct presidential contests overseas in Latin America, Africa, Europe and Asia.

Joseph Jimenez

Joseph Jimenez

Joseph Jimenez is Chief Executive Officer of Novartis. Jimenez leads Novartis' diversified healthcare portfolio of businesses in innovative pharmaceuticals, eye care, generics, consumer health, vaccines and diagnostics. He led the transformation of the pharmaceutical portfolio to balance both mass market and specialty products and significantly increased the percent of sales from newly launched products. Jimenez also worked to realign the division's commercial approach to focus on the individual needs of customers and incorporated more technological tools to better connect with patients and customers. Previously, he served as president and CEO of the North America business for the H.J. Heinz Company and as president and CEO of Heinz in Europe. Prior to joining Novartis, he was a nonexecutive director of Astra-Zeneca United Kingdom. He has also been an advisor for the private equity organization Blackstone Group.

Jim Stengel

Jim Stengel

Jim Stengel is the former Global Marketing Officer of Procter & Gamble, where he had organizational responsibility for nearly 7,000 people. He has been named multiple times by Advertising Age as the number one "Power Player" in marketing and recognized as Grand Marketer of the Year by Brandweek magazine in 2005; in September 2011, he was named to the Fortune Executive Dream Team. He is currently President/CEO of The Jim Stengel Company, LLC, and adjunct Professor of Marketing at the UCLA Anderson School of Management. He is on the Board of Directors for AOL and the Motorola Mobility Board and serves as an Advisor for MarketShare, an industry-leading marketing analytics firm. Stengel appears regularly in the media, including Kudlow, the Wall Street Journal, Adweek, etc.

Bernard Tyson

Bernard Tyson

Bernard Tyson is president and chief operating officer of Kaiser Permanente, the nation’s largest not-for-profit health plan and health care provider. Reporting to the chairman and CEO, Tyson as president is responsible for the organization’s operations, and working with his team of executives and vice presidents, oversees all functions of the Kaiser Foundation Hospitals and Kaiser Foundation Health Plans. Under his leadership is a workforce of 165,000 employees. Tyson led the groundbreaking branding effort that resulted in Kaiser Permanente’s award-winning Thrive advertising campaign. Tyson also serves on Kaiser’s board of directors. He has been recognized for his work both within and outside of health care. In 2010 he was named one of the most powerful minorities in health care by Modern Healthcare magazine.

Sue Kwon

Sue Kwon

Sue Kwon is Chief Editor and Director of Digital Media, Gap Inc. A TV news veteran, most recently serving as the ConsumerWatch reporter for CBS 5 Eyewitness News and host of Bay Sunday, Kwon has won multiple Emmy, Associated Press, and Peninsula Press Club Awards. She started her journalism career in the White House Press Office of President George H.W. Bush. In her current role at Gap Inc., Kwon is responsible for crafting the company's global "story" and communications for internal and external audiences. She serves as The Chief Editor of the Gap blog and social communications strategist, driving efforts to engage employees, and stakeholders through video and cross-platform social media initiatives. As co-founder of Pushloop Media, Kwon helps Silicon Valley startups develop go-to-market communications plans. Kwon is also a guest lecturer for the Stanford Graduate School of Business Mastery in Communication Program and regular speaker for Entrepreneurs Organization (EO) and BizTechDay.

Dustee Tucker Jenkins

Dustee Tucker Jenkins

Dustee Tucker Jenkins is  vice president of communications for Target. Jenkins was previously the director of communications, appointee of President George W. Bush, office of public affairs. She has served as the department spokesperson for the Administration of President George W. Bush, Secretary Alphonso Jackson, Assistant Secretaries, and other appointees of the President. Prior to joining Target, Jenkins served as director of the Dallas Public Strategies, Inc. office and as communications director for Perot Systems/Dell. She has also served as the international spokesperson and media director for a $3.2B publicly traded information technology company.

Michael O’Neill

Michael O’Neill

Michael O'Neill is senior vice president, corporate affairs & communications, for American Express. O'Neill leads American Express' communications group and is a member of the American Express Global Management Team. In addition to serving as the company's principal spokesman, he is responsible for overseeing media relations, as well as employee, online and shareholder communications. Previously, O'Neill served as senior vice president, corporate affairs and communications at Shearson Lehman Brothers. He has also worked for Manufacturers Hanover Trust Company in New York. O'Neill is a former chairman of the Public Relations Seminar and has also served as chairman of The Wisemen.

For Your Staff

The Page Society will hold a new session of the Learning Community on the morning of March 22, immediately prior to the 27th Annual Spring Seminar. This unique professional developmental opportunity is intended for the senior-level members of Page Society members’ teams. Participants who attend the full two-day Spring Seminar event are eligible to attend the Learning Community at no additional cost. (Register your staff here)

“Leadership Amid Change”

The March 22nd session will provide key insights from Chief Communications Officers (CCOs) and expert speakers on how to be a communications andbusiness leader in an environment of constant change. View the agenda here.

To register for the event, please visit this pageThe nominal fee for a member of your team to attend is $350 (includes luncheon). More details about the speakers will be released soon. Note: Registration is free if you have already registered to attend the two-day 27th Spring Seminar as a “Guest”.

If you have questions about the event or the Learning Community, please contact Dan Strouhal (, program Manager, Arthur W. Page Society.


Located in midtown Manhattan just steps away from New York    City’s top attractions including Times Square, Broadway theaters, Central Park and Fifth Avenue’s world-class shopping, the Grand Hyatt New York is the venue of the 2012 Page Society Spring Seminar. Situated adjacent to Grand Central, the hotel provides convenient access to trains and New York City subway. The hotel is undergoing a complete design transformation of guest rooms and public spaces which is slated to be completed in 2011.

For more information on the hotel or for a virtual tour, click here.

The Page Society has negotiated a favorable room rate of $269 plus taxes for the Standard King room. To make hotel reservations call the Grand Hyatt New York at (888) 421-1442 and mention Arthur W. Page Society and the conference dates (March 22-23, 2012) for the special rate. To make reservations online, click here. The deadline for availing of the the favorable room rate is February 29, 2012.

If you have questions regarding hotel accommodations, please call Susan Chin at 212- 400-7959 ext. 100.


We would like to gratefully acknowledge our 2012 Spring Seminar Sponsors:

  • Laura Kane and Aflac
  • John Thomas and Abbott
  • Harold Burson
  • Johanna Schneider and Business Roundtable
  • Dave Samson and Chevron Corporation
  • Eileen Howard Boone and CVS Caremark
  • Sandra Macleod and Echo Research
  • Bill Margaritis and FedEx Corporation
  • Gary Sheffer and General Electric Company
  • Jim Burke and Harris Corporation
  • Joanne Bischmann and Harley-Davidson, Inc.
  • Bill Heyman and Heyman Associates
  • Jon C. Iwata and IBM Corporation
  • Kimberly Welch and Inteva Products
  • Sally Benjamin Young and Lundbeck Inc
  • Manning Selvage & Lee
  • Rodolfo Guttilla and Natura, Inc.
  • Lynn Casey and Padilla Speer Beardsley
  • Bob DeFillippo & Prudential Financial, Inc.
  • Clayton Hollis and Publix Super Markets, Inc.
  • Jolie Hunt and Thomson Reuters Media Relations
  • Richard White and Wisconsin Energy Corporation
  • Wendi Strong and USAA
  • Angela A. Buonocore and Xylem Inc.
  • Richard Edelman & Edelman
  • Dave Senay & Fleishman-Hillard
  • Jim Weiss & WCG
  • Margery Kraus, Kirk Stewart, APCO Worldwide