Spring Seminar Sponsors and Page Society members-only casual networking reception hosted by Arthur W. Page Society Board of Trustees

Engaging half-day session for the senior-level staff of Page Society members. Guests of Page Society members are also invited to attend. *Note: There is a separate registration process for this event.

Jon Iwata, Senior Vice President, Marketing and Communications, IBM Corporation and Chairman, Arthur W. Page Society 

Introduction

Sally Benjamin Young, Vice President Public Affairs, Lundbeckand Chair, 2012 Spring Seminar

The Spring Seminar marks the official launch of a new model that will help communicators to successfully engage a broad range of internal and external stakeholders in an era of complexity, Big Data, global networks and widespread adoption of social media. In this interactive opening session, you will not only hear about the latest updates to the model, but you’ll also gain important insights into how  the model can be activated in an organization. Jon Iwata and Roger Bolton presentation will incorporate the latest interactive event technology that will capture and share exclusive, real-time data and insights from your peers. To maximize the value you will receive from this fast-paced, interactive session, a white paper presenting the new model will be released prior to the Spring Seminar. We strongly suggest that you review this white paper prior to arriving onsite, as this session will be predicated on the assumption of basic familiarity with the model.

Facilitators

Jon Iwata, Senior Vice President, Marketing and Communications, IBM Corporation and Chairman, Arthur W. Page Society Roger Bolton, President, Arthur W. Page Society

Novartis is ranked #1 in pharmaceuticals among Fortune’s Most Admired and #1 on corporate reputation among 30 pharmaceutical companies in a recent survey of patient organizations. What’s their secret to success? How have Novartis’ unique values, beliefs and corporate character contributed to business growth? Novartis Chief Executive Officer Joseph Jimenez will discuss his role leading amid challenging financial times. Learn how Novartis navigates a changing business environment while keeping its employees focused on what really matters.

Speaker: Joe Jimenez, Chief Executive Officer, Novartis

Kaiser Permanente President and COO Bernard Tyson knows firsthand that corporate character can power growth and success. In this session, you’ll learn how Kaiser’s values and purpose help Tyson drive organizational excellence. Jim Stengel, former global marketing officer of Procter & Gamble and author of “Grow,” will join Mr. Tyson and share the results of an unprecedented 10-year growth study of more than 50,000 brands. The data will show how those who center their strategy on fundamental human values can achieve growth at triple the rate of the competition. During this session, you’ll learn how to increase employee morale and productivity as well as customer satisfaction, loyalty and advocacy to drive business success.

Bernard Tyson, President, Kaiser Permanente 

Jim Stengel, Chief Executive Officer, Jim Stengel Company, Former Global Marketing Officer of Procter & Gamble and Author of “Grow”

After learning about the New Model and hearing from several experts on corporate character and engagement, you’ll have the opportunity to participate in an interactive discussion with your peers on how these lessons apply to you and your organizations. In addition to table conversations, an Idea Gallery will be created onsite from the ideas shared during the session. This is a chance to learn in a relaxed, collegial environment that will change the way you think about your work.

A company’s corporate character is integral to success in today’s business environment. To rigorously activate corporate character throughout an organization, a CCO must work across functions to engage all members of the C-suite. Mike O’Neill will share details of the American Express story that has transcended multiple CEOs, describing a company that sees itself not as a credit card company but rather a membership business. O’Neill will explain exactly what it takes to maintain fidelity to corporate character and to engage the imaginations of C-suite peers.

Mike O’Neill, Chief Communications Officer, American Express 

Welcome and Introduction

Jon Iwata, Senior Vice President, Marketing and Communications, IBM Corporation and Chairman, Arthur W. Page Society 

Presentation of Awards to 2012 Case Study Competition Winners

Roger Bolton, President, Arthur W. Page Society

Frank Ovaitt, President and CEO, Institute for Public Relations

Closing Remarks: Roger Bolton, President, Arthur W. Page Society 

Immediately follows dinner

Speaker: Alan Marks, Senior Vice President, Corporate Communications, eBay, Inc., and Co-Chair, 2012 Spring Seminar Committee

There’s a lot of talk about social engagement, but what’s really happening?  The Economist Intelligence Unit’s Justine Thody will present recent research data that is being offered exclusively to Spring Seminar participants prior to public release. The data show precisely how far C-suites and senior management have progressed in their evolution of social engagement philosophy and practices. You will learn about the economic benefits of social engagement for a wide range of departments and organizational types. This exciting presentation will be integrated with a panel of progressive CCOs who know the true drivers and obstacles to social engagement, and who can share best practices for maximizing return on investment.

Presenter: Justine Thody, Editorial Director, Americas, Economist Intelligence Unit

Panel of Chief Communication Officers

• Bridget Coffing, Senior Vice President, Corporate Relations, McDonald’s Corporation
• Kelly McGinnis, Vice President, Global Communications, Dell, Inc.
• Wendi Strong, Executive Vice President, Corporate Communications, USAA

Jim Margolis is the man who successfully brought social media innovation to the 2008 Obama campaign. Learn his cutting-edge social media strategies — how to build community and earn advocacy. You’ll also get a sneak preview of the next wave of creative social media innovation for the 2012 campaign. This session will allow you to engage first hand with President Obama’s senior campaign advisor, and take away valuable lessons you can apply at your company.

Jim Margolis, Senior Partner and President GMMB and Senior Advisor to President Barack Obama’s Election Campaigns 2008 and 2012

Most companies have long-term experience with paid media and earned media, but many organizations are just beginning to experiment with “owned” media. Owned media provide a great opportunity to turn customers into avid brand advocates. In this session, two communications leaders will describe a variety of ways in which they leverage owned media at The Gap and Target. You will leave this session with lots of exciting—yet pragmatic—ideas about how to connect in new ways with your own stakeholders.

Sue Kwon, Chief Editor and Director of Digital Media at Gap, Inc.

Dustee Tucker Jenkins, Vice President, Public Relations, Target

Speaker: Sally Benjamin Young, Vice President Public Affairs, Lundbeck and Chair, 2012 Spring Seminar

Over the course of the Spring Seminar, pre-selected Page members will act as journalists—covering all of the sessions by gathering facts, takeaways and provocative anecdotes. At this lively luncheon, you’ll hear highlights from what they’ve observed and learned. Their opening comments will serve as a catalyst to spark deeper insights into the conference content as you and your lunch partners continue your lunch conversation informally.

Note: Please sign up in advance to attend this luncheon.