We think Arthur Page would have been a blogger if web 2.0 had been around in his day.
The Page Turner Blog is about C-suite topics with communications optics.
CEOs See Chief Communicator’s Role Expanding Across the Enterprise
May, 23, 2017 by Roger Bolton

CEOs get it. There has been a significant shift in their perception of the value of corporate communications and the role of the chief communications officer (CCO).CEOs increasingly are relying on CCOs not just for occasional counsel and advice, but also as key leaders and contributors playing a critical role alongside other C-Suite members in creating and implementing company-wide...

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CCOs on Building Corporate Character: More Work to be Done
May, 22, 2017 by Marcia DiStaso

In today's always-on, hyper-transparent, digitally connected world, it is becoming progressively more crucial that CCOs prepare enterprises for reputational challenges by building corporate character. The Page Society defines corporate character as the unique identity that distinguishes each enterprise—the characteristics that define its very nature. This character is manifested when an...

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What Does the Future Hold for PR and Communications?
April, 25, 2017 by Fred Cook

As USC's 2017 Global Communications Report confirms, finding and retaining talent remains the the number one challenge facing the PR industry. Maybe because less than one-third of PR executives believe the industry is doing a good job of positioning itself as an aspirational career choice. Or maybe because hard-to-find strategic thinking is prized as the most important skill a PR person needs....

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The Duck that Sells a Promise (New CCO Podcast)
April, 13, 2017 by Arthur W. Page Society

If you're a fan of the Grammys you may have noticed an unusual guest on the red carpet – the Aflac duck. But his journey there wasn't through the entertainment industry. It was through a philanthropic program that ties back to the very founding of the company. Catherine Blades, CCO at Aflac, joined Stacey Tank of Home Depot for t he second episode of our New CCO podcast, telling...

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