Among the corporations on the Fortune 500 list, Google was recently ranked as the Best Company to Work For. Its attraction seems to be mostly about the corporate culture – or, hand on heart, is it really not about the creature comforts? According...
Read More »Page Turner Blog
May
15
Making Data Matter
Steve CodyAccording to published reports, brand marketers aren’t at all thrilled with the reaction their ads are receiving on Facebook Timeline. Such things as awareness, recognition, likeability and other objectives that make most marketers’...
Read More »
May
14
Test Driving the New Model
Christa CaroneMarketing models tend to be wallpaper to me. I’m more interested in seeing what’s beneath the surface. During strategy reviews delivered via PowerPoint-enhanced charts, graphs and model diagrams, my colleagues often hear me say, “What do we...
Read More »
Apr
30
Needed to Break Stalemate? Leadership, Not Rules Changes
Roger BoltonThe Page Society’s report on public trust in business, published in partnership with the Business Roundtable Institute for Corporate Ethics, postulates that there are three core dynamics of trust – trust safeguards, balance of power and...
Read More »
Apr
25
Corporate Character in a Storm
Gary ShefferThis week I am in Detroit where we have been joined by the 99% Spring for the GE shareowner meeting. This coalition is telling Americans that GE pays no taxes and that we are a reason why some people don’t have jobs or healthcare or economic...
Read More »
Apr
24
Wrong to Focus on Reputation? Really? The Economist Thinks So
Björn EdlundThe Economist, the global establishment’s weekly dose of instant insights, has fired one of its occasional dirty spoiler shots. This time it is aimed at us who toil in reputation management. A few years ago, the magazine sent the whole CSR world...
Read More »We think Arthur Page would have been a blogger if web 2.0 had been around in his day. The Page Turner Blog is about C-suite topics with communications optics.
Authors
Most Active
-
It is Time to Lead
Thomas Mattia Chief Communications Officer and Special Assistant to...
-
CCO Role in Transformation Innovation?
If the CEO needs the entire company to get behind an idea with major...
-
Professional Development Begins on Campus
Tom Martin, Executive-in-Residence, College of Charleston –...