We think Arthur Page would have been a blogger if web 2.0 had been around in his day.
The Page Turner Blog is about C-suite topics with communications optics.
The digital future of stakeholder engagement
November, 21, 2016 by Arthur W. Page Society

Everyone has a friend who is a great gift-giver, and if you ask the secret it's always the same: listening for clues. Whether they realise it or not, people are constantly telling you what they want. You just have to know how to hear what they're saying. That's a powerful piece of advice for communicators.Our profession is fundamentally about people – understanding how they feel, what they...

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Strange days indeed. Most peculiar, mama
November, 17, 2016 by Steve Cody

In the week since our country named Donald Trump the 45th president, I've been reading more and articles such as the one here from the Washington Post.Its coverage concerns the attempts made by CEOs of companies large and small to accomplish two goals: 1.) Quell the fears of the employee base that voted for Clinton and reassure everyone of the company's commitment to inclusiveness and...

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Intertwining Organizational Clarity and Corporate Character
November, 02, 2016 by Tina McCorkindale

In May, the Institute for Public Relations released survey results in a report investigating the concept of Organizational Clarity, defined as the understanding and alignment an individual employee has about the organization and its vision, mission, values, strategy, and competitive reality. Similar to Organizational Clarity is the Page Society concept of Corporate Character, espoused in the...

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Wanting to Change Is Necessary, but not Sufficient
October, 26, 2016 by Roger Bolton

I argued in a recent blog post that motivating an enterprise to undertake profound culture change requires leaders to cultivate a desire to avoid the negative consequences of not changing, while also laying out a vision of the positive benefits of change. For chief communication officers (CCOs), this is familiar territory. Motivation, however, is not enough. Former IBM Chairman Lou Gerstner,...

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