It used to be that internal communications was the Cinderella of our profession – that area of what we do that got the least focus and resource. Now, as we’ve seen from the Page Society’s paper on the new model of corporate communications...
Read More »Page Turner Blog
Jun
05
Why does Twitter exist?
Steve CodyI know why I Tweet. And I know why we partner with clients to help create, or expand, their Twitter presence. But, according to a recent CNN Money report, Twitter itself is in the middle of a major identity crisis. It seems that, in spite...
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Mar
15
With Company Values, Actions Speak Louder Than Words
David BeigieLeading through change is a popular topic these days and understandably so. The pace of technological innovation is requiring companies to rethink not only what they do but how they do it. In particular, the move by billions of consumers over to the...
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Mar
12
The relative size of things, and our changing roles
Alan MarksI never get tired of watching the well-known “Powers of 10” film by Charles and Ray Eames. And I particularly enjoy its subtitle, “A film dealing with the relative size of things, and the effect of adding another zero.” In...
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Mar
06
Shared Value – The Thing With Growth vs. Development
Björn EdlundAt a meeting this week organized by the Bureau of European Policy Advisers, a think tank affiliated with the European Commission, we discussed raising awareness “for systemic risks and global resilience”. Unlike many conferences in Brussels,...
Read More »We think Arthur Page would have been a blogger if web 2.0 had been around in his day. The Page Turner Blog is about C-suite topics with communications optics.
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Test Driving the New Model
Marketing models tend to be wallpaper to me. I’m more interested...
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It is Time to Lead
Thomas Mattia Chief Communications Officer and Special Assistant to...
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CCO Role in Transformation Innovation?
If the CEO needs the entire company to get behind an idea with major...