It used to be that internal communications was the Cinderella of our profession – that area of what we do that got the least focus and resource. Now, as we’ve seen from the Page Society’s paper on the new model of corporate communications...
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Why does Twitter exist?
Steve CodyI know why I Tweet. And I know why we partner with clients to help create, or expand, their Twitter presence. But, according to a recent CNN Money report, Twitter itself is in the middle of a major identity crisis. It seems that, in spite...
Read More »With Company Values, Actions Speak Louder Than Words
David BeigieLeading through change is a popular topic these days and understandably so. The pace of technological innovation is requiring companies to rethink not only what they do but how they do it. In particular, the move by billions of consumers over to the...
Read More »The relative size of things, and our changing roles
Alan MarksI never get tired of watching the well-known “Powers of 10” film by Charles and Ray Eames. And I particularly enjoy its subtitle, “A film dealing with the relative size of things, and the effect of adding another zero.” In...
Read More »Shared Value – The Thing With Growth vs. Development
Björn EdlundAt a meeting this week organized by the Bureau of European Policy Advisers, a think tank affiliated with the European Commission, we discussed raising awareness “for systemic risks and global resilience”. Unlike many conferences in Brussels,...
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