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Harnessing the Power of Purpose
June, 23, 2017 by Björn Edlund

At the Spring Seminar, in our series of workshops, we had a solid exchange on corporate purpose. I’d like to share what I covered in a scene-setting talk at the purpose workshop. In a recent Ernst and Young study, purpose was defined as an “aspirational reason for being, that is grounded in humanity and inspires call to action”. I like the definition, but also tend to put purpose in...

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A Bright Path to the Dark Side? A Journalist’s Journey in Public Relations
June, 15, 2017 by Björn Edlund

In my late 30s, after more than 10 years with UPI and Reuters in world trouble spots and other cool, exciting and out of the way places, I began plotting my exit from journalism. Why? Two reasons – being a news editor had spoiled the discovery thrills I earlier had as a reporter. I was ready for what a lovely UPI editor called “a grown-up job”. And we had no home, having moved every two years....

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Breaking the Cycle of Glee to Flee: Keys to Healthy, Long-Term, High-Value Relationships For Clients and Their PR Firms
June, 12, 2017 by John Seng

You know the drill. When a PR firm wins a new client, it’s all hugs and kisses: Please enjoy the honeymoon…of two or three months. Then things settle into a continuum of performance that, after perhaps two or three years, begins to degrade. Soon, contracts aren’t renewed or the account is again put out for bid. What are the roots of these all-too-often tectonic plate shifts in public...

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Technology is not the anchor, it’s the lifesaver
June, 05, 2017 by José Llorente

A few days ago I discovered this magnificent Gallego & Rey vignette which, in my opinion, perfectly describes what is happening in the newspaper industry: the exhaustion of an obsolete business model and its necessary (and urgent) transformation. Many are the voices that blame new technologies for the decline of traditional journalism. Newspapers shutting down, journalists queuing up at...

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