Putting Trust at Apple’s Core

Posted on June 29, 2009 | 16 Comments

Trust should be top of mind for any executive trying to navigate the minefields of today’s business environment. The Page Society and Business Roundtable Institute for Corporate Ethics report on corporate trust offers great insights into how organizations are wrestling with this issue and what key questions CEOs and CCOs now face about public trust in business. I had the opportunity to take part in this research and believe that now, more than ever, the corporate world must recognize a mindshift is mandatory in how…

Read More

---

Trust Is Ephemeral

Posted on June 23, 2009 | 1 Comments

Trust is the central subject of a new special report by the Arthur W. Page Society and the Business Roundtable Institute for Corporate Ethics. In sum, the comprehensive and carefully written study says that trust (or its absence) affects everything in our economy from employee performance to customer perceptions, to the willingness of people to loan money to one another.

“Trust is an important lubricant of a social system,” writes the Nobel Laureate economist Kenneth Arrow. “It is extremely efficient; it saves…

Read More

---

Rebuilding Trust

Posted on June 10, 2009 | 2 Comments

It's encouraging when the Harvard Business Review agrees with you. That was my initial reaction when I saw the bright yellow cover of the most recent issue of HBR highlighting the topic for the month -- "Rebuilding Trust" -- and featuring a smashed coffee cup to symbolize just how much things are broken. It's the same topic of the Page white paper - “The Dynamics of Public Trust in Business - Emerging Opportunities for Leaders” - released this morning. The paper,…

Read More

---

What Great Brands Understand About Building Trust Online

Posted on June 05, 2009 | 2 Comments

I had an opportunity to present at the Arthur W. Page/Tuck Symposium this week in New York City. During my presentation, I talked about 14 aspects of how great brands build trust online. Most brands today do not come close to doing all 14, but the future online leaders are working hard to get there and will succeed. Here is what matters if you are building a great brand.

#1 – Customers are co-shaping your brand everyday – many brands don’t realize that they have outsourced their brand value to their customers, who are more than…

Read More

---

Dick Martin Tells Secrets

Posted on June 03, 2009 | 0 Comments

Those of us who keep an eye on the strategic direction of our profession agree on what is necessary to succeed. The themes articulated in the Page Society’s The Authentic Enterprise white paper also are apparent in Dick Martin’s findings in his new book, Secrets of the Marketing Masters: What the Best Marketers Do - And Why It Works (Amacom, 2009). Dick’s first public appearance to discuss the new book was before an audience of communicators, graduate students, and faculty…

Read More

---