Can and Will Communicators Reinvent Themselves for Web 2.0?

Posted on May 26, 2009 | 1 Comments

I was a panelist along with Peter Debreceny at a Conference Board program in New York hosted by the reputation and issues monitoring web company, DNA13. The topic was corporate communications and Web 2.0. I spoke about brand and reputation management while Peter focused on employee engagement. We agreed that social media are creating two major trends for corporate communications: 1) the need to reset the value proposition of the function from messages to relationships (complements to Jim Grunig for pushing that concept for years!!) and 2) that the traditional barriers between marketing and communications…

Read More

---

Rethinking, Recharging and Renewing

Posted on May 11, 2009 | 0 Comments

I participated in a panel discussion at the Public Relations Executive Forum, co-hosted by the Arthur W. Page Society and the Institute for Public Relations. Our panel's topic was "the impact of the economic crisis on corporate communications and public relations." My fellow panelists (Kimberly Crews Goode of Northwestern Mutual, Cathy Babington of Abbott and Greg Elliot of Navistar) and the moderator (Don Wright of Boston University) shared great insights and ideas, and forum participants -- the future…

Read More

---