Specialization(s):
Crisis Management, Media Relations, Reputation Management
May
15
Making Data Matter
Steve CodyAccording to published reports, brand marketers aren’t at all thrilled with the reaction their ads are receiving on Facebook Timeline. Such things as awareness, recognition, likeability and other objectives that make most marketers’...
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Feb
24
I sure hope Target doesn’t send my wife coupons for grave blankets
Steve Codyby Steve Cody Managing Partner and Co-founder Peppercom In what may be the ultimate example of George Orwell’s prediction about Big Brother knowing everything about everyone, Target Stores figured out a teen was pregnant before her dad...
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Nov
22
The bottom-line remains PR’s bottom-line
Steve CodySteve Cody Managing Partner, Peppercom Richard Edelman’s address at the IPR’s 50th Annual Distinguished Lecture and Awards Dinner should be required reading for anyone practicing public relations or contemplating a career in the...
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Jun
09
PR Deserves a Seat at the Product Planning Table
Steve CodySteven Cody Managing Partner and Co-founder, Peppercom, Inc. Art Markman’s Harvard Business Review blog on the need for products to communicate properly with end users is spot on. Cleverly entitled ‘Develop Products that Communicate...
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Mar
24
For Most CEOs, the Bottom Line Remains the Bottom Line
Steve CodySteve Cody Managing Partner and Co-Founder Peppercom, Inc. A just released IBM survey of some 1,500 chief executive officers revealed that 80 percent see the world becoming even more complex in the years to come. Yet, 51 percent admit they don’t...
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Aug
22
PR and Road Kill
Steve CodyTo some, PR is still little more than road kill There’s no question the craft of public relations has gained in stature. More and more chief executives understand PR’s importance to constituent communications and its influence, direct or...
Read More »We think Arthur Page would have been a blogger if web 2.0 had been around in his day. The Page Turner Blog is about C-suite topics with communications optics.
Authors
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It is Time to Lead
Thomas Mattia Chief Communications Officer and Special Assistant to...
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CCO Role in Transformation Innovation?
If the CEO needs the entire company to get behind an idea with major...
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Professional Development Begins on Campus
Tom Martin, Executive-in-Residence, College of Charleston –...