Specialization(s):
Corporate Governance, Crisis Management, Reputation Management, Social Responsibility
Harold Burson, in a survey conducted by PRWeek, was described as “the century’s most influential PR figure.” This recognition is a culmination of more than fifty years of serving as counselor to corporate CEOs, government leaders and heads of public sector institutions.
As architect of the largest public relations agency in the world today, Burson started practicing the concept of integrated marketing decades before the term was even invented. He personally sponsored and supported programs, industry bodies, universities and charities to improve the profession. He created a unique Burson culture that still unites former employees. His personal counsel has enlightened the thinking of boardrooms at many Fortune 100 companies and others across the globe.
Burson has contributed to the public relations industry and world community as a member and leader of several organizations, among them: Presidential appointee to the Fine Arts Commission, Washington, 1981-1985; Chairman of the National Council on Economic Education; Trustee of The Economics Club of New York; Chairman of the USIA Public Relations Advisory Committee; and board member of the World Wildlife Fund (Geneva). He was elected to the Horatio Alger Society in 1986 and is an Executive Council Member of the Center for the Study of Southern Culture at the University of Mississippi. He was Chairman of the Public Relations Seminar in 1984. He was inducted in the Arthur W. Page Society’s Hall of Fame in 1991.
