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Roger Bolton
  • President
  • Arthur W. Page Society


Brand Management, Crisis Management, Employee Communications/Internal Relations, Government Relations/Public Affairs, Integrated Marketing Communications, Issues Management, Media Relations, Reputation Management, Social Responsibility

Roger Bolton is the president of the Arthur W. Page Society, the premier professional association for senior corporate communications executives. Members include the chief communications officers of the world’s major corporations, the CEOs of the most influential public relations agencies and leading academics from select business and communications schools.

Bolton is also a trustee and a past chairman of the Page Society. He has co-chaired the Thought Leadership Committee, which is working to help global companies build trust in a rapidly changing global operating environment. He has been named one of the Top 100 Thought Leaders in Trustworthy Business Behavior by Trust Across America, a program of Next Decade, Inc.

Previously, he served as senior vice president of communications at Aetna, a $35 billion provider of health care benefits, with responsibility for all internal and external communications, advertising, brand management and corporate public involvement. He also chaired Aetna’s Council for Organizational Effectiveness – a group of senior executives responsible for helping the company achieve high performance through culture change – and served on the board of the Aetna Foundation.

Before Aetna, Bolton was IBM’s director of corporate media relations and director of communications for the IBM server and software groups.

Prior to his business career, Bolton served as assistant secretary of the Treasury for public affairs under President George H.W. Bush, assistant U.S. trade representative for public affairs in the Executive Office of the President under President Reagan, and special assistant to President Reagan in the White House, with responsibility for the president’s relations with business and labor. He is a recipient of the U.S. Treasury Distinguished Service Award.

Bolton is a member of the board of the Josephson Institute of Ethics and of advisory boards of the Yale Center for Faith & Culture, the Arthur W. Page Center for Integrity in Public Communication at Penn State University, and the Baruch College MA in Corporate Communication Program. He is a trustee of the Congregational Church of New Canaan, Connecticut.

Mar 18

Pick Your Boss Wisely

Roger Bolton

Former IBM and Page Society colleague Bob Waite’s touching tribute to his former boss, Sen. Ed Brooke, R-MA, who passed away recently, got me thinking about the many great bosses I’ve been privileged to serve. Like my friend, Bob, I learned...

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Mar 13

Ketchum and Russia

Roger Bolton

I was glad to see Ketchum’s representation of Russia come to an end, because it seemed clear that the Putin regime was not liberalizing, but actually regressing. I don’t fault Ketchum for taking on the assignment in the first place. In fact, I...

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Feb 17

Tell the Truth

Roger Bolton

This is the first Page Principle: Tell the truth. It sounds simple, but it’s not always easy. (I’ve made this point here before.) As Michael Josephson, founder of the Josephson Institute of Ethics and one of the leading ethicists in the world,...

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Jan 22

In Memory of Page Member Tom Kowaleski

Roger Bolton

A dear friend and revered colleague, Tom Kowaleski, passed away unexpectedly on Tuesday at the age of 63 when he suffered a heart attack while hiking with his beloved wife, Diane, in Scottsdale, Arizona. Tom was truly a leader in the Arthur W. Page...

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Aug 27

Remembering a Gentleman

Roger Bolton

I had worked for several congressmen, senators, cabinet members and, indirectly, for two presidents of the United States. But when I went to IBM as head of global media relations in 1991, John F. Akers was my first CEO. As many have remembered in...

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Jul 09

How Content Advances Purpose

Roger Bolton

An excellent analysis of content creation by Page member Alex Jutkowitz of Group SJR in a Harvard Business Review blog post includes this insightful comment: Content, it seems, has miraculously given brands a greater purpose.  Brands are no longer...

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