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Betting in this Casino?
adminDick Martin Former EVP, PR and Brand Management, AT&T An editorial in today’s New York Times suggests that AT&T is using its philanthropic and political contributions to drum up support for its proposed merger with T-Mobile. To...
Read More »Do Values Statements Really Matter?
adminJill LaNouette Vice President, Internal Communications Cardinal Health Had an interesting discussion the other day with some communication professionals where we were talking about the role of Internal Communications in the age of social media. We...
Read More »Silos Belong on Farms, Not in Corporations
adminArthur E.F. Wiese, Jr. Vice President, Corporate Communications Entergy Corporation When I first became head of communications for a Fortune 500 corporation and got acquainted with my peers at other major companies, I was in for a shock. Most of...
Read More »What Great Brands Understand About Building Trust Online
adminI had an opportunity to present at the Arthur W. Page/Tuck Symposium this week in New York City. During my presentation, I talked about 14 aspects of how great brands build trust online. Most brands today do not come close to doing all 14, but the...
Read More »No Spectators
adminI’m honored to be invited to join the Arthur W. Page Society annual conference in September. As my part of the discussion, I’d like to share the two essential rules to successful communications in social media: * Ask, don’t tell....
Read More »How Does The Authentic Enterprise Travel?
adminSo many have been engaged in the work of developing the Authenic Enterprise that I am sure there’s probably been a time – particularly among the team that did so much of the heavy lifting – that one may wonder if the forest is...
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