Vision, Mission & Goals

Vision

The Arthur W. Page Society is committed to the belief that public relations as a function of executive management is central to the success of the corporation. The membership of the Society will embrace those individuals who epitomize the highest standards of public relations practice, as exemplified by the Page Principles.

Mission

To strengthen the enterprise leadership role of the chief communications officer by embracing the highest professional standards, advancing the way communications is understood, practiced and taught, and providing a collegial and dynamic learning environment.

A Note about the Arthur W. Page Society Mission

On March 22, 2012, the Page Society Board of Trustees approved some changes in the Page Mission Statement. The changes are fully consistent with and, in fact, reinforce the core of the original mission. They update some of the language and add a phrase that captures the thrust of the thought leadership work the Page Society has been doing since 2006.

Here are the new and old Mission Statements:

NEW MISSION STATEMENT

“To strengthen the enterprise leadership role of the chief communications officer by embracing the highest professional standards; by advancing the way communications is understood, practiced and taught; and by providing a collegial and dynamic learning environment.”

OLD MISSION STATEMENT

“To strengthen the management policy role of the corporate public relations officer by providing a continuous learning forum and by emphasizing the highest professional standards.”

The two most important changes are these:

1. Updating the generic title for the role from “corporate public relations officer” to “chief communications officer” to reflect the current common terminology.

2. Adding the new phrase at the end designed to capture the point of the thought leadership work: “by advancing the way corporate communications is understood, practiced and taught.”

The idea behind point #2 is that through our thought leadership work, the Page Society examines, does research, distributes reports, and works both within the profession and more broadly among business leaders and others who practice, teach or influence business trends, to advance an understanding of the evolving nature of the corporate communications function and the role of the CCO.

The other changes – “leadership” in place of “management policy” – “collegial and dynamic” in place of “continuing” – “environment” in place of “forum” – and “embracing” in place of “emphasizing” – do not significantly alter the meaning of the original mission statement, but do enhance its clarity.

Goals

  • Provide multiple opportunities – through forums, publications and the Page Society web site – for members to receive timely knowledge about issues that affect their role as decision makers within their organizations.
  • Initiate communication and collaboration with members, other professionals and organizations to strengthen the understanding and application of the Page Principles.
  • Enhance the Society’s role as a thought leader by using all appropriate channels to explain to senior corporate leadership, corporate Boards of directors, and other key stakeholders the strategic role of the chief corporate public relations officer in helping the organization succeed, by operating in the public interest consistent with the Page Principles.
  • Encourage research that contributes to the profession’s store of knowledge and provides practical applications to enhance and support the corporate communications function.
  • Ensure the future strength of the Page Society by involving current members, identifying and sponsoring diverse candidates for membership and ensuring their representation in the leadership of the organization, and helping develop tomorrow’s leaders in the profession by supporting the development of a pipeline of diverse talent to serve as future chief corporate public relations officers.