A new report from the Arthur W. Page Society and the Business Roundtable Institute on Corporate Ethics, "The Dynamics of Public Trust in Business - Emerging Opportunities for Leaders" specifically addresses the current crisis of trust in business. For a handout on the Report, click here.

The report also launches the Project on Public Trust in Business, in which the Page Society and the BRT Institute will partner with other organizations on a long-term strategy to build and sustain public trust in business.

This timely document summarizes the discussions and recommendations developed over the past year in joint meetings with CEOs, communication leaders, academics and other thought leaders. Our plan is to reach out to business media and send the report to a wide variety of organizations involved in education and business ethics.

The task of rebuilding trust in our business institutions is both daunting and essential. It is difficult for any single business to build trust if the public has a general mistrust of all businesses. The report includes recommendations on how we can work together to rebuild trust in corporate institutions, and I believe we each have a role to play in helping the organizations with which we work to take the necessary steps to begin that journey.

We are not claiming to have developed the definitive answer on this subject, but rather a platform for dialogue and collaboration. Our hope is to create a vibrant discussion on the issue and to stimulate actions which will accelerate the process of building public trust in business. We hope that you will be an integral part of that discussion.

Sincerely,

Maril Gagen MacDonald
President, Board of Trustees
The Arthur W. Page Society

For an Executive Summary, click here.

To order copies of the Trust Report click here.

To read the press release about this new report that launches a major collaborative effort to identify emerging opportunities for leaders, click here.

For press coverage on the Trust Report, click here to view BusinessWeek.com video coverage. For Economist.com coverage click here. Watch an interview with PRWeek here.