Archive for November, 2011

Nov 22

The bottom-line remains PR’s bottom-line

Steve Cody

Steve Cody Managing Partner, Peppercom Richard Edelman’s address at the IPR’s 50th Annual Distinguished Lecture and Awards Dinner should be required reading for anyone practicing public relations or contemplating a career in the...

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3 INSIGHTS
Nov 17

The “Good Company” – What Will Drive A New and Better “Good?”

Björn Edlund

Bjorn Edlund Chairman Edelman, Europe, Middle East and Africa Retd. EVP Communications, Royal Dutch Shell plc Views on what constitutes a “good company” have evolved along with changes in business reality – from legislation on safety,...

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NO INSIGHTS
Nov 15

Professional Development Begins on Campus

Tom Martin

Tom Martin, Executive-in-Residence, College of Charleston – Department of Communication One of the four standing committees of the Arthur Page Society focuses on Professional Development. This committee oversees numerous activities, including...

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3 INSIGHTS
Nov 10

An Argument in Favor of Email

Aedhmar Hynes

Aedhmar Hynes CEO Text 100 HBR recently ran an article from Anthony Tjan, CEO and Founder of the venture capital firm Cue Ball, in which he argued that people rely too heavily on email and we need to push for more live conversations to occur....

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1 INSIGHT
Nov 03

How Consumer Relations Impacts Brands in the Digital Age

Julie Hamp

Julie Hamp, Senior Vice President, Consumer Relations & Chief Communications Officer, PepsiCo Of the many ways that the dawning of the digital age has fundamentally changed how we live, perhaps the most pertinent for corporate communicators has...

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NO INSIGHTS