Bjorn Edlund Retd EVP Communications, Royal Dutch Shell plc Principal, Edlund Consulting Ltd. Now we know it from the horse’s mouth. The World Economic Forum (WEF), where big beasts gather for a five-day brainstorm, is its “own best Big...
Read More »Archive for January, 2011
Davos – Politics Remain Part of the New Reality, But Shared Norms?
Björn EdlundBjorn Edlund Retd EVP Communications, Royal Dutch Shell plc Principal, Edlund Consulting Ltd. If you’re a statesperson ( is that PC for “statesman”?) in Davos, the only setting properly reflecting your stature is giving a speech alone on the...
Read More »Davos – Something Is Always Happening, Just Not Where You Are
Björn EdlundBjorn Edlund Retd EVP Communications, Royal Dutch Shell plc Principal, Edlund Consulting Ltd. Plato would have recognized his concepts in action in Davos. I’m thinking about the cave, where reality is happening outside and all we see are shadows...
Read More »Davos – A Place for Surprises, and Undulating Expectations
Björn EdlundBjorn Edlund Retd EVP Communications, Royal Dutch Shell plc Principal, Edlund Consulting Ltd. One reason expectations always run high before the annual meeting of the World Economic Forum (WEF), I suspect, is that each year it becomes increasingly...
Read More »“Shared Norms for the New Reality” – The Polysyllabic in Pursuit of Practical Policies
Björn EdlundBjorn Edlund Retd EVP Communications, Royal Dutch Shell plc Principal, Edlund Consulting Ltd. It’s hard not to feel important if you got 4,000 Swiss troops guarding the meeting you’re attending. Come to Davos, and you’ll feel the exclusivity...
Read More »Davos Captures Spotlight, Again – But is There Still Magic on the Mountain?
Björn EdlundBjorn Edlund Retd EVP Communications, Royal Dutch Shell plc Principal, Edlund Consulting Ltd. Neither the global elitist conspiracy that leftists make it out to be, nor the toothless prattle fest that more rigorous policy wonks tend to see it as,...
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